Film tourism
Film tourism is a type of tourism in which tourists visit certain buildings, villages, cities or regions primarily because they are locations or locations of films or television series.
description
Some scholars divide places serving film tourism into On Locations and Off Locations . In On Locations is accordingly to places that have been used as a real backdrop for filming. Off locations have no spatial reference to the locations and locations and are places of remembrance such as homes, birthplaces and graves of film stars as well as attractions, film parks (e.g. Babelsberg Film Park ) and events.
The motives of film tourists to visit certain filming locations and locations can also be the desire for self-realization, the temporary escape into fantasy worlds, the re-enactment of dramatic events and situations, the immersion in the past or the testing of other social roles. For these reasons, some film tourists also re-enact scenes from the respective film at the locations, sometimes in self-made clothing (→ reenactment ).
Aspects of film tourism marketing
In order to increase the interest of film viewers in a location, specific locations, cities and regions are shown in the film within the framework of location placement (also: country placement) in such a way that their attractiveness, advantages and charms are emphasized. In Great Britain, for example, there is the National Trust Film Office , which is part of the non-profit organization National Trust and aims to professionally use historical buildings and lands as locations for films and television series. After the department was founded, the number of visitors to the locations in question increased significantly. Location placement is also operated by the so-called film commissions that exist worldwide, including in all German federal states. One of them is about the central German media promotion .
New Zealand is an important example of film tourism branding . In the wake of the success of the Tolkien film trilogies The Lord of the Rings (2001 to 2003) and The Hobbit (2012 to 2014), in particular , the country used a professional communication campaign to promote it as a travel destination worldwide. The campaign measures included the marketing of the country as the “home of Middle-earth ” by the national tourism organization, the temporary official renaming of the capital Wellington to “Middle of Middle-Earth”, and the name of the airline Air New Zealand as “Official Airline” of Middle-Earth ”and the appointment of a New Zealand member of the government as“ Minister for Lord of the Rings ”. Other countries have also orientated themselves on New Zealand's successful film tourism model, including India in 2013 with a campaign to use the success of the film Life of Pi: Shipwreck with Tiger . The Saxon city of Görlitz , which is often used as a backdrop for filming, is officially marketed under the term "Görliwood", a cross with Hollywood .
Important components of film tourism product policy are also signposts and other information signs as well as maps and mobile apps on which filming locations and locations are shown. For example, the Northern Irish Tourism Authority worked with HBO to ensure that tourists can use signposts and a mobile phone app to explore the locations of the TV series Game of Thrones . The film tourism product policy also includes package tours to locations and the preservation and replication of film sets .
literature
- Alexander Matzkeit: Film locations: Free and outdoors , in: epd film from August 31, 2017
- Stefan Rösch: The Experiences of Film Location Tourists ( Aspects of Tourism , No. 42). Channel View Publications, Bristol 2009, ISBN 978-1-84541-121-3 ( preview on Google Books ; see dissertation)
- Albrecht Steinecke : Film Tourism . UVK Verlagsgesellschaft , Konstanz 2016, ISBN 978-3-8252-4617-4
- In the footsteps of the stars: film tourism is gaining in importance , in: SZ.de from Feb. 4, 2016
See also
Individual evidence
- ↑ Steinecke 2016, p. 24 ff.
- ↑ Steinecke 2016, p. 52.
- ↑ Steinecke 2016, p. 71.
- ↑ Steinecke 2016, p. 90
- ↑ Steinecke 2016, p. 91
- ↑ Steinecke 2016, p. 98
- ↑ Steinecke 2016, p. 127 ff.
- ↑ Görliwood - European Film Location , in: website of the city of Goerlitz , accessed on September 22 2019
- ↑ a b Steinecke 2016, p. 132
- ↑ Alexander Matzkeit: Film locations: Free and outdoors , in: epd film from August 31, 2017