fraenk

fraenk
legal form	GmbH
founding	April 22, 2020
Seat	Cologne , Germany
Branch	telecommunications
Website	fraenk.de

fraenk is a German mobile communications brand that belongs to Telekom Deutschland GmbH. It was launched in April 2020. Fraenk is realized and technically responsible for the employees of congstar GmbH, which is also a brand of Telekom Deutschland GmbH. An important part of fraenk is the fraenk app, which is used to book and manage a mobile phone tariff.

product

The fraenk product portfolio is bundled in "fraenk - the mobile phone app". This can be downloaded for free from the Play or App Store. Customers can conclude a mobile phone tariff via the app in just a few steps. A one-time registration in the app is required for the order. Payment is made monthly by PayPal direct debit. In contrast to most classic post or prepaid tariffs, fraenk is flexible and can be canceled monthly and free of charge at any time. The special thing about fraenk is that everything takes place digitally and functionally via app.

The network provider behind fraenk is Telekom . The fraenk offer includes 4 GB data volume as well as a telephone and SMS flat rate per month including LTE in the D network. If the data volume is not sufficient, customers can book extra data of 2 GB after consumption.

In terms of price, fraenk is one of the cheapest providers in the D network on the market. For € 10 a month, customers get a simple product with a good price-performance ratio. Without a complex product range and unnecessary extras, fraenk guarantees a transparent overview of costs. Special numbers and services are blocked. International calls or other options are not possible with fraenk. Since fraenk is a digital offer, customer service can be reached directly via a service chat on the website or in the app.

history

According to its own information, fraenk appeals to particularly economical customers and is primarily aimed at digital and app-savvy customers such as B. Schoolchildren, students, trainees, professionals as well as seniors who are looking for a particularly simple and affordable mobile phone solution. The fraenk brand was launched on the market in April 2020 based on this need.

Market positioning / market strategy

Fraenk's offer is very simple compared to other mobile communications offers and primarily appeals to customers who want to use mobile communications as easily as possible. For example, there are no smartphones at fraenk. Due to this product reduction, the digital product focus and the low price, fraenk differentiates itself from competitive products as well as from Telekom and congstar . The brand appears very reduced and modern, but not flashy or extravagant.

Web links

• fraenk

Individual evidence

1. ↑ the Fraenk offer