Franz-Joachim Schneider

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Franz-Joachim Schneider (born March 8, 1925 in Berlin , † February 19, 2008 in Munich ) was a German publisher .

After the Second World War , in which he participated as a fighter pilot, Schneider joined the Franz Schneider Verlag, founded by his father in 1913 . In 1964 he took over the management of the publishing house from his mother Luise Schneider . With the slogan Children love Schneider books introduced in 1953 and the characteristic red S , mother and son made Franz Schneider Verlag one of the most successful German children's book publishers in the 1960s and 1970s. The series Hanni and Nanni by Enid Blyton , Käpt'n Konny and his friends by Rolf Ulrici and Oliver Hassencamp's Burg Schreckenstein are among the great successes of his publishing house .

In good times, the publisher produced 3.5 million books a year, up to 120,000 copies a day. In addition to bookstores, the books were also sold in toy stores, department stores and paper shops. They had washable book covers and clearly indicated suggestions for the ages of future readers. This should make it easier for buyers to choose.

Signature Franz Schneider

In May 1985, after his 60th birthday, Schneider sold the publishing house to the internationally active Danish Egmont Group and withdrew entirely from the publishing business. It wasn't an emergency sale, the publisher was the market leader in its field at the time. Franz Schneider, father of four daughters, renewed his pilot's license, bought an airplane, called it Bärli-Line , and traveled around the world with it. He dealt with Pop Art under his stage name Jo Baerli . Shortly before his 75th birthday, he opened an exhibition of his works as a Pop Art artist in the former warehouse of his old publishing house in Munich and sold them in favor of an aid fund for children in need .

He died after a serious illness at the age of 82 in Munich.

Awards

literature

Individual evidence

  1. ^ Obituary for Franz Schneider at egmont-vg ( memento of October 17, 2012 in the Internet Archive )
  2. ↑ Der Spiegel 24/1967: Well represented
personal data
SURNAME Schneider, Franz-Joachim
ALTERNATIVE NAMES Schneider, Franz; Baerli, Jo (pseudonym)
BRIEF DESCRIPTION German publisher
DATE OF BIRTH March 8, 1925
PLACE OF BIRTH Berlin
DATE OF DEATH February 19, 2008
Place of death Munich