Fred Hendriok

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Fred Hendriok (born February 14, 1885 in Breslau as Alfred Paul Hugo Hendriok , † February 22, 1942 in Hamburg ) was an important commercial artist and illustrator .

life and work

Delousing note from the army newspaper from AOK 10 , with a caricature by Hendriok, around 1916

After an artistic training and a short career as a painter, Fred Hendriok was drafted into the imperial army at the beginning of the First World War . According to his skills, he was used for the field press. He should design the soldiers' newspaper with journalistic articles and illustrations.

After the end of the war, Hendriok worked as a freelance graphic artist in Hamburg. He was a member of various artist groups, including the Hamburg Secession from the year it was founded in 1919 . In 1920, after a major internal dispute with 13 other members, he resigned and joined the Hamburg artist community . Since 1918 he was married to the clerk Paula Dora Toni Hutzfeld. He was also a member of the Hamburg Freemason Lodge Ferdinande Caroline .

Hendriok had great success as a commercial artist in the 1920s and 1930s. Then as now, leading companies had their advertising logos and product packaging designed by Hendriok (e.g. Beiersdorf AG , Camel (cigarette brand) , Hamburgische Electricitäts-Werke ). The label for Kühne mustard goes back - only slightly changed - to the design by Hendriok.

Despite commissioned work, Hendriok's personal signature can be seen behind all of his designs. The lines from the caricature, the colors, the quality of the striking design and the often humorous note are characteristics of his work.

His reputation as a commercial artist also earned him orders as a wall designer. Among other things, he painted several walls of a café in 1937. He consciously included the effect on the target group in his designs. In an interview with the columnist Hugo Sieker , he explained how important it was for the effect of the picture where the paintings were hung in the café, how the lighting was and how close the café visitors could get to the works of art.

Another field of activity was illustrations and texts for Hamburg newspapers.

Although already over fifty, Hendriok also had to join the Wehrmacht in World War II .

Works

source

  • Friederike Weimar: The Hamburg Secession 1919–1933. History and dictionary of artists . Fischerhude 2003, ISBN 3-88132-258-2 , p. 102 f.

Web links

Commons : Fred Hendriok  - collection of images, videos and audio files

Individual evidence

  1. ↑ Birth register StA Breslau I, No. 636/1885
  2. ↑ Death Register StA Hamburg 1, No. 159/1942
  3. ↑ Hendriok died, according to the death register, in his apartment in Hamburg, Woldsenweg 18. The assumption found in some sources that he died around 1942 in Vilnius near Minsk is apparently erroneous.
  4. ↑ Marriage register StA Hamburg 3a, No. 141/1918
personal data
SURNAME Hendriok, Fred
BRIEF DESCRIPTION German commercial artist
DATE OF BIRTH February 14, 1885
PLACE OF BIRTH Wroclaw
DATE OF DEATH February 22, 1942
Place of death Hamburg