Gerd Gebhardt

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Gerd Gebhardt (born January 27, 1951 in Frankfurt am Main ) is a German music manager . In 1992 he became known as the co-founder of the ECHO Music Prize.

Live and act

After finishing school in Frankfurt and spending three years at boarding school, Gebhardt completed an apprenticeship as an advertising clerk. In the 1960s he worked as a disc jockey and was a guitarist in a band. In 1971 he began as a club and radio promoter at the record company CBS Records , where he wrote album texts, among other things. Finally, he was head of the promotion department and head of international artists and repertoire . Thanks to Gebhardt's collaboration, the CBS was one of the pioneers of disco soul and Philly sound in Germany in the 1970s . In addition, Gebhardt organized PR campaigns for Nina Hagen , Spliff and Nena . In 1983 he joined WEA Music as Marketing Director, where he became Deputy Managing Director in 1989. In 1990 he became managing director of Warner Music Germany and WEA Music. In 1992, together with Oliver Renelt , he initiated the ECHO music prize , which is now the German equivalent of the US Grammy Awards and one of the most coveted music prizes in the world. From 1997 to 2001 Gebhardt was director of Warner Music in Central and Northern Europe. From 2001 to 2005 he was chairman of the board of the Federal Association of the Music Industry . Today he holds the post of Executive Producer Echo at the Deutsche Phono-Akademie , is on the supervisory board at 24-7 Entertainment and chairman of the advisory board at Stiftung Musik Hilft. He is married and has a son.

Awards

  • In 2011 Gebhardt was awarded an honorary ECHO for his services to the German music industry.

Works (selection)

  • 2010: Who Owns The Pop History ?: Music Culture in the New Millennium (with Jürgen Stark). Bosworth-Music GmbH

literature

Web links