Golden fence post

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Golden fence post medal
The golden fence post, price for absurd gender marketing
Award ceremony of the Golden Fence Post 2019 with Lia Sahin and Sookee

The golden fence post is a negative prize that is awarded annually by the non-profit association klische * esc eV for absurd gender marketing . It was awarded for the first time in 2017 and is critical of products and advertising messages that use sexist and / or discriminatory stereotypes for the purpose of promoting sales .

Procedure

A seven-member jury nominates five potential winners from all submissions . Criteria for the nomination are a gender-focused addressing of the target group , the assignment of stereotypical characteristics or clichéd behavior, the highlighting of gender differences, a hierarchical arrangement or a clear imbalance in the number of people depicted. The nominees will be written to prior to the award of the prize, asked for their comments and invited to receive the prize personally if necessary. The winner of the Golden Fence Post will be announced in the form of a public award ceremony with a cultural supporting program at the Hebbel am Ufer theater combine .

As an alternative to the golden fence post, a best-practice seal, the free play badge , was awarded for the first time in 2019 .

Award winners and nominations

year Award winners Other nominated products / placements jury
2017 Stories to learn to read (explicitly for girls or for boys) by Pons-Verlag and Ernst Klett Verlag
  2. Children's play kitchen from JAKO-O
  3. Commercial for follow-on milk from Aptamil
  4. Globe in the colors pink and blue from Räthgloben
  5. Transfer egg for girls from Ferrero
  1. Ferda Ataman
  2. Daniel Brockerhoff
  3. Anke Domscheit-Berg
  4. Nora Gomringer
  5. Petra Lucht
  6. Margarete Stokowski
  7. Tarik Tesfu
2018 Barbie experiment kit from Kosmos Verlag
  2. Papa & me cuddly hammer drill from Sigikid
  3. Commercial Men of Fire by Edeka
  4. The Bible (explicitly for women or for men) by SCM R. Brockhaus
  5. Product catalog autumn / winter 2017 (print edition) from JAKO-O
  1. Federal Anti-Discrimination Agency (ADS), represented by Nathalie Schlenzka
  2. Nina Klein and Jan Korte
  3. Michel Arriens
  4. Neue Deutsche Medienmacher , represented by Tina Adomako
  5. Lia Sahin
  6. Armin Valet
2019 Cleaning the toilet is a fun girls game ( app ) from Ströer Media Brands GmbH
  2. Umbilical cord scissors in pink and blue from ClinaStar
  3. Ross woman rebates, among other things, cleaning supplies for International Women of Rossmann KG
  4. Play figures shopping girls from geobra Brandstätter / Playmobil
  5. Model kit drone, drone driver and two unclothed women from Busch GmbH & Co. KG
  1. Martin Rücker
  2. Sookee
  3. Lia Sahin
  4. Ulaş Aktaş
  5. Eva-Maria Lemke
  6. Michel Arriens
  7. Tina Adomako

See also

Web links

Individual evidence

  1. ↑ Criteria for the award of the Golden Fence Post. cliché esc. eV, accessed on July 12, 2019 .
  2. ↑ Award ceremony: Golden fence post, the nominees have been chosen. Awarded on May 22nd, presentation of the free play badge. In: ZtG - Blog. Center for transdisciplinary gender studies at the Humboldt-Universität zu Berlin, May 15, 2019, accessed on September 7, 2019 .
  3. ↑ Klett-Verlag awarded a negative prize for sexism. Spiegel Online, accessed July 12, 2019 .
  4. ^ "Golden fence post" for unsuccessful gender marketing: From the moth box of stereotypes. Deutschlandfunk Kultur, accessed on July 12, 2019 .
  5. ↑ Lords of Fire. YouTube, accessed July 12, 2019 .
  6. ↑ Toilet cleaning game for girls: negative price awarded for absurd "gender marketing". rbb24, accessed July 12, 2019 .