Hans-Jürgen Richter

from Wikipedia, the free encyclopedia

Hans-Jürgen Richter (born August 16, 1941 in Berlin-Schöneberg ; † March 19, 2004 in Windeck ) was a German sociologist. His interests were in communication science , social psychology and image marketing .

Work and action

Richter received his doctorate in 1969 under Karl Martin Bolte at the Philosophical Faculty of the Ludwig Maximilians University in Munich on "psychosocial methodology" and a thesis on the principles of written mass surveys.

1971–1975 lectureships for psychosocial technology followed at the Ludwig Maximilians University in Munich and at the Academy for Business Executives in Bad Harzburg .

He then devoted himself to contract research and advised companies and public institutions on questions of image marketing and strategic brand management. His focus was on the practical application of field theory in the context of attitude, behavior and communication research .

He succeeded in proving the elementary and functional range of values ​​assumed by Kurt Lewin , later by Charles E. Osgood , Georg Suci, Percy Tannenbaum and Peter R. Hofstätter , in the context of commissioned studies between 1967 and 1975. This value space (semantic space) could be described by an orthogonal factor system in which objects of opinion, especially for the purpose of strategic image marketing , could be universally and behaviorally located using the semantic differential method .

His scientific mentors were: Karl Martin Bolte , Arthur Mayer, Otto B. Roegele , Bernt Spiegel and Peter R. Hofstätter.

The advisory board for his market research institute consisted of Lutz von Rosenstiel and Hans Hoerschgen. In 1970 Richter received the professional role of the professional association of German market and social researchers and in 1970 was accepted into the German Society for Sociology .

Fonts

  • Hans-Jürgen Richter: The strategy of written mass surveys; a behavioral contribution to method research . Bad Harzburg: Publishing house for science, economy and technology, 1970, ISBN 3802000781
  • Hans-Jürgen Richter: Introduction to Image Marketing : Kohlhammer, Stuttgart 1977, ISBN 3-17-002784-0

Individual evidence

  1. ^ Charles E. Osgood, George Suci, & Percy Tannenbaum: The Measurement of Meaning . University of Illinois Press, 1957
  2. ↑ Wolfgang J. Koschnick : Psychological market model in Koschnick, WJ: Focus-Lexikon Werbeplanung Mediaplanung Marktforschung Kommunikationforschung Mediaforschung, 2003, Volume 3, P - Z, (3rd edition), 2225–2228
  3. ^ Karl M. Bolte, Jürgen Rink, & Manfred Timmermann : Management and cooperation in the company : Stahleisen, 1995 (4th edition)
personal data
SURNAME Richter, Hans-Jürgen
BRIEF DESCRIPTION German sociologist
DATE OF BIRTH August 16, 1941
PLACE OF BIRTH Berlin-Schöneberg
DATE OF DEATH March 19, 2004
Place of death Windeck