Henrik Sattler

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Henrik Sattler (born August 23, 1961 in Lübeck ) is a German economist. He is director of the Institute for Marketing and Media at the University of Hamburg and professor for business administration.

Life

Henrik Sattler was trained at the University of Kiel (diploma in business administration 1986, doctorate 1990, habilitation 1996), a. a. funded by a habilitation grant from the German Research Foundation . Academic teachers included Sönke Albers and Klaus Brockhoff . 1997–2000 he held the Unilever endowed chair for business administration at the Friedrich Schiller University in Jena . Since 2000 he has held the chair for business administration with a focus on marketing and branding .

Sattler was also a visiting professor at Cornell University , the Massachusetts Institute of Technology (MIT) and the Australian Graduate School of Management at the University of New South Wales (Sydney) and guest lecturer at the Graduate School of Management (WHU) in Koblenz.

In 2003 he founded the Scientific Center for Brand Management and Marketing e. V. (ZMM).

Focus of work

Sattler deals with the brand management of media, consumer goods and services, for example with the evaluation of brands or the successful design of brand strategies.

Further research focuses are price management (e.g. price behavior of customers, price setting), innovation management (e.g. measurement of preferences for innovations, business models for innovations) as well as market and consumer research.

honors and awards

  • 2005 “Prize for Mentorship” from the Claussen Simon Foundation for the exemplary supervision and support of doctoral students.

Publications (selection)

  • F.-R. Esch, A. Herrmann, H. Sattler: Marketing - A management-oriented introduction. 5th, revised and expanded edition. Verlag Franz Vahlen, Munich 2017.
  • H. Sattler, F. Völckner: Brand Policy . 2nd, revised and expanded edition. Verlag W. Kohlhammer, Stuttgart et al. 2007.
  • F. Eggers, H. Sattler: Hybrid Individualized Two-level Choice Based Conjoint (HIT-CBC): A New Method for Measuring Preference Structures when there are Many Attribute Levels. In: International Journal of Research in Marketing. Vol. 26, No. 2, June 2009.
  • F. Völckner, H. Sattler, G. Kaufmann: Image Feedback Effects of Brand Extensions: Evidence from a Longitudinal Field Study. In: Marketing Letters. Vol. 19, No. 2, 2008, pp. 109-124.
  • T. Hennig-Thurau, V. Henning, H. Sattler: Consumer File Sharing of Motion Pictures. In: Journal of Marketing. Vol. 71, No. 4, October 2007, pp. 1-18.
  • T. Hennig-Thurau, V. Henning, H. Sattler, F. Eggers, M. Houston: The Last Picture Show? Timing and Order of Movie Distribution Channels. In: Journal of Marketing. Vol. 71, No. 4, October 2007, pp. 63-83.
  • F. Völckner, H. Sattler: Empirical Generalizability of Consumer Evaluations of Brand Extensions. In: International Journal of Research in Marketing. Vol. 24, No. 2, June 2007, pp. 149-162.
  • F. Völckner, H. Sattler: Drivers of Brand Extension Success. In: Journal of Marketing. Vol. 70, No. 2, April 2006, pp. 18-34.
  • C. Schade, T. Nitschke, H. Sattler: Reciprocity with Video File Sharing: Experimental Evidence. In: Advances in Consumer Research. Vol. 32, 2005, pp. 58-64.

Web links

personal data
SURNAME Saddler, Henrik
BRIEF DESCRIPTION German economist
DATE OF BIRTH 23rd August 1961
PLACE OF BIRTH Lübeck