Hugo Laubi

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Hugo Laubi (born November 1, 1888 in Zurich ; † July 4, 1959 there ) was a Swiss graphic artist .

Life

After training as a lithographer, Hugo Laubi attended art schools in Munich (1909–1910), London (1911) and Paris (1911–1914). During his studies in Munich he met the artists Henri Wabel, Otto Baumberger and Arthur Riedel.

Back in Switzerland, Laubi took on a job at the “Gebr. Fretz Zürich »and began his career as an illustrator and graphic designer for advertising posters and publications. He also designed numerous motifs for Swiss tourism, such as Arosa and St. Moritz , and the poster for the 1928 Winter Olympics in St. Moritz, as well as posters for numerous Swiss votes and elections.

In the 1920s , Hugo Laubi came into contact with the satirical magazine Nebelspalter , from which a long-term collaboration developed that lasted until his death. He drew a lot of humorous pictures and several cover pictures for this magazine. When the Swiss publisher Ringier launched a comic figure in 1948, the choice fell on the creation of Laubis. He created the clown-like Ringgi and the dachshund Zofi. Every year a booklet was published that Laubi drew until 1959.

His best-known work as an illustrator was created for the book series Pocomoto by the author Rex Dixon with Pocomoto with the cowboys in 1955, Pocomoto as a messenger rider in 1957 and Pocomoto on the horse farm (1958) as well as the Silva books Robinson Crusoe 1951 and Onkel Toms Hütte 1956. A A constantly recurring motif in Laubi's work are horses, a passion that he also pursued privately.

Hugo Laubi signed his works with “L.”, “Laubi” or with a feather-like symbol or a stylized flower. Often, however, he did not add any of these characteristics to his pictures. He died of lung cancer at the age of 70.

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personal data
SURNAME Laubi, Hugo
BRIEF DESCRIPTION Swiss graphic artist
DATE OF BIRTH November 1, 1888
PLACE OF BIRTH Zurich
DATE OF DEATH 4th July 1959
Place of death Zurich