Jack Trout

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John Francis "Jack" Trout (born January 31, 1935 in Manhattan , New York City , New York ; † June 4, 2017 in Greenwich , Connecticut ) was an American entrepreneur and owner of the strategic marketing office Trout & Partners .

Life

Jack Trout started his career in the advertising department of General Electric . He later worked with Al Ries. He worked with him for almost 30 years and wrote several books. Today Trout & Partners comprises a worldwide network with 30 partners.

Trout is considered the founder and pioneer of positioning theory .

bibliography

  • Jack Trout on Strategy - New York. McGraw-Hill, March 2004.
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius - New York. John Wiley & Sons, November 2002.
  • Big Brands. Big Trouble: Lessons Learned the Hard Way - New York. John Wiley & Sons, 2001.

With Steve Rivkin:

  • Differentiate or Die - New York. John Wiley & Sons, 2000.
  • The New Positioning - New York. McGraw-Hill, 1996.
  • The Power of Simplicity - New York. McGraw-Hill, November 1998.

With Al Ries:

  • The 22 Immutable Laws of Marketing - New York. Harper Collins, 1993.
  • Bottom-Up Marketing - New York. McGraw-Hill, 1989.
  • Marketing Warfare - New York. McGraw-Hill, 1986 ( ISBN 0-07-052726-1 ).
  • Positioning: The Battle for Your Mind - New York. McGraw-Hill, 1981 ( ISBN 0-07-137358-6 ). German by Lorenz Wied: Positioning: How brands and companies survive in saturated markets . Vahlen, Munich 2012, ISBN 978-3-8006-3790-4 .

Web links

Individual evidence

  1. ^ Richard Sandomir: Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82. In: The New York Times . The New York Times Company, June 7, 2017, accessed June 7, 2017 .
  2. ↑ See CV on the website of Troutandpartners.com (English).
  3. ^ Philip Kotler (2001): Positioning: the battle for your mind , foreword
  4. ^ Al Ries, Jack Trout (2001): Positioning: the battle for your mind , page ix ( ISBN 0-07-137358-6 ).
personal data
SURNAME Trout, Jack
ALTERNATIVE NAMES Trout, John Francis (full name)
BRIEF DESCRIPTION American entrepreneur
DATE OF BIRTH January 31, 1935
PLACE OF BIRTH Manhattan , New York City , New York , United States
DATE OF DEATH 4th June 2017
Place of death Greenwich , Connecticut , United States