Jo van den Berg

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Jo van den Berg (born March 15, 1953 in Brussels ) works as a photographer and director for advertising agencies (mainly in Germany) and for publishers such as Gruner & Jahr ( Der Stern , Geo ), Der Spiegel , Fit for Fun , Financial Times and Elle Germany / France.

Life

Jo van den Berg studied from 1971 to 1973 at the Polytechnic Photo and Film School "NARAFI" in Brussels . Between 1973 and 1975 he worked as an assistant for renowned photographers in Brussels, London and Amsterdam . In 1976 and 1977 he was a junior photographer with Reinhart Wolf in Hamburg . In 1978 he founded his own studio in Hamburg.

Since 2008, Jo van den Berg has been working in the "International Fashion & Beauty" division at times under the name JO FRANCIS . In 2008 he dared to design the works of Leonardo da Vinci's, in which he depicts the synesthesia of fragrance and light. In the motif "Scent of Light", he visualizes the moment of the announcement of the creation of the "divine fragrance" - he staged the implementation based on Leonardo da Vinci's " The Last Supper " and as a homage to the grand master of the image conception. Jo van den Berg places a woman - as a perfumer - as the central figure, surrounded by twelve apostles who offer her scent samples. The elaborately designed picture is rich in details. The style arrangements on the table represent the scents of perfume creations: fougère, floral, etc. - various symbols can be found in the design: the blue butterfly in the hand of an "apostle" stands for the lightness and poetry of scent, the scarab in stillness the right indicates the eternity of scents. The "Judas" figure holds a bunch of fresh lilies of the valley in his hand - a symbol of eternal youth. The recording was made in front of a so-called green screen in order to insert the room design into CGI (computer generated imaging) afterwards.

Works and awards

For over 20 years he has been working as a commercial photographer in his own studio for agencies and magazines in Paris and Milan. His work has been awarded the Black & White Spider / Fashion and ADC Awards, among others. Jo van den Berg has been working as an advertising photographer and photo conceptual artist since 1978. His work has been included in the international Polaroid gallery, in the FC Gundlach Foundation, and in the photo collection of the Museum of Art and Industry in Hamburg. He has received international recognition for advertisements, including “200 Best Add Photographers Worldwide”.

He photographs for his international clients in the areas of beauty / fashion, people and still life. His food work has been recognized by the Art Director's Club.

In 2008 he was selected under "Germany's best photographers", NBVD Verlag.

literature

  • Fantastic cakes (Cadmos Verlag)
  • The great steak book (Hoffmann and Campe Verlag)
  • Parfum Edition 2009 (Ebner Verlag)
  • The big book of vitamins (Fit for Fun)
  • The big book of diets (Fit for Fun)
  • Deceleration (Montblanc Anniversary Book)
  • The art of the confectioners (Zabert Sandmann)
  • Healthy Eating (Stern Magazin / Gruner & Jahr Verlag)

Web links

personal data
SURNAME Berg, Jo van den
BRIEF DESCRIPTION Belgian photographer and director
DATE OF BIRTH March 15, 1953
PLACE OF BIRTH Brussels