Karamalt
Karamalz is a trademark of the Mannheim eichbaum for root beer .
With an alcohol content of 0.0 % vol. , Karamalz is one of the non-alcoholic beverages under German and Swiss food law . In addition to the classic “Karamalz Classic” malt beer, there are also the “Karamalz Fresh Lemon” and “Karamalz Light” varieties.
history
The "Henninger Karamell-Kraftbier" has been marketed by Henninger Bräu in the Frankfurt area since 1955 . In 1958, in addition to the recipe, the name was changed to Karamalz and registered as a trademark. In 1961 Karamalz was registered as a trademark . The drink contains 184 kJ / 100 ml .
In 1998 the “Karamalz Fresh Lemon” variety was introduced, a mixed drink made from malt beer and lemonade with added ascorbic acid (vitamin C).
As a result of the restructuring of Henninger Bräu, the brand came to Eichbaum-Brauerei in 2001/2002.
In 2005 a drink called "Kara-Aktiv Lemon" (later: "Karamalz Aktiv Lemon") with the addition of calcium , magnesium and ascorbic acid was introduced, which was later withdrawn from the market; In 2016 "Karamalz Light" (reduced calories, with sweetener) was introduced.
ingredients
Water , barley malt , glucose-fructose syrup , carbonic acid , hops extract and, with Karamalz Light, additional coloring agent E 150c ( sugar color ).
Further information
- In the early years, Karamalz was sold in a protected club bottle with a swing top. In the 1970s and 1980s, Karamalz was mainly sold in standard 0.5-liter Euro2 beer bottles , but also in cans; Recently, 0.33-liter and 0.5-liter beer bottles have been bottled, but since 2009 it has also been bottled in 0.75-liter PET bottles .
- From the 1980s Karamalz appeared increasingly as a sponsor in ice hockey, especially as a shirt sponsor of the German national ice hockey team .
- In 1994 a promotional game called "Karamalz Cup Ice Hockey" for the Commodore Amiga , the Commodore 64 and the Commodore 128 was published.
- Since 2006, Karamalz has been one of the main sponsors of the “Mannheim Children's Sports Week” sports event.
- In contrast to other malt beers, Karamalz was only produced in Frankfurt am Main by Henninger and has been produced exclusively by the Eichbaum brewery in Mannheim since the takeover, which explains the uniform taste worldwide.
- The biggest competitor is Vitamalz .
Web links
Individual evidence
- ↑ Information on the Karamalz brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Official website. Retrieved May 23, 2020 .
- ↑ a b history - strong development! Presentation of the brand history on the Karamalz website. Privatbrauerei Eichbaum GmbH & Co. KG, accessed on November 10, 2019 .
- ↑ karamalz.de