Eichbaum private brewery
| Eichbaum GmbH & Co. KG private brewery | |
|---|---|
| legal form | GmbH & Co. KG |
| founding | October 3, 1679 |
| Seat | Mannheim , Germany |
| management | Jochen Keilbach, Thomas Keilbach, Andreas Hiby-Durst |
| Number of employees | 230 (2011) |
| sales | 85 million euros (2011) |
| Branch | Brewing |
| Website | www.eichbaum.de |
The Eichbaum private brewery is a beverage company based in Mannheim .
Company history
Beginnings
The history of the Eichbaum brewery began on October 3, 1679, when the Mannheim city council granted Jean du Chaine (Chêne) a brewery license. At that time there were around 25 breweries in Mannheim. Based on his name ( chêne means oak), the Walloon brewer founded the pub "Zum Aichbaum" in Mauritzgasse (today: Quadrat Q 5). The complete destruction of the city in the Palatinate War of Succession ended this first chapter of the brewery in 1689.
After the city was rebuilt, the name was revived in 1717 by Johannes Blanckart from Hanau . His brewery niche "Zum green Eichbaum" in square P5 became one of the most popular in the city and profited from Mannheim's great economic success in the 18th century.
Industrialization and expansion
The Schriesheimer Heinrich Forschner, who took over the brewery in 1827, expanded early to the other side of the Neckar and built in ten feet of water a beer deposit. In the 1870s, Forschner's successors, the Hoffmann brothers, relocated the entire brewery across the Neckar to what is now the Mannheim district of Wohlhotels , where the Eichbaum company premises are still located today.
In 1881 the Eichbaum brewery was converted into a stock corporation and continued to expand; before the First World War it was one of the hundred largest breweries in the German Empire. However, the Allied occupation of the areas on the left bank of the Rhine after the end of the war cut off an important sales market for the brewery in 1918. Customers on the left bank of the Rhine could only be served through a cooperation with the Werger brewery in Worms in 1929 . This cooperation led to a merger in 1929 to form "Eichbaum-Werger-Brauereien AG" based in Worms.
Destruction and rebuilding
The rise of National Socialism caused the Eichbaum breweries' beer sales to collapse, as the company was largely owned by Jewish shareholders. The company only received public contracts after 1936, when the Jewish shareholders were forced out of the company. The brewery only recovered economically, however - the Second World War brought production to a complete standstill.
Eichbaum owed the rapid reconstruction after the Second World War to its status as the main supplier to the American army. The company, which soon prospered again, continued to expand and left the record of 300,000 hectoliters from the interwar period behind. In 1966 440,000 hl of beer were sold.
Change of ownership and restructuring
In 1970 the company was taken over by the Frankfurt Henninger Group . In 1978, austerity measures led to the closure of the Worms plant and the headquarters of the Eichbaum brewery was relocated back to Mannheim.
From 1991, the Freiberg brewery also belonged to Eichbaum. It has now been sold to the Radeberger Group .
Due to financial difficulties that led to the bankruptcy of the Henninger owner, the Gebr. März Group , the Henninger Group broke up in the late 1990s. The SAP founder Dietmar Hopp joined the company in 1998 and, with a few acquisitions, brought it under the umbrella of the Actris beverage company . In 2005, 480 employees generated sales of 130 million euros.
In 2006 a management buy-out was announced; the Eichbaum brewery including the participation in the Pirmasenser Park & Bellheimer breweries as well as the Odenwald-Quelle , Heppenheim should be transferred to members of the board of Actris. After an unsuccessful squeeze-out , which was initiated in December 2007, the management announced in July 2008 that it was planning extensive restructuring at Eichbaum.
The management buy-out was implemented at the end of 2009. Since January 1, 2010, the company has been trading as Privatbrauerei Eichbaum GmbH & Co KG.
Own water supply
There are three deep wells (133 m, 118 m, 103 m) on the premises of the Eichbaum private brewery . Because of the depth of these wells, the water is isolated from the upper layers by several barriers in the bottom. Contamination of the groundwater used is therefore unlikely. Potentially harmful water components such as B. heavy metals and nitrate are also not present or only in traces.
The well water of the Eichbaum breweries is recognized as natural mineral water.
Others
In Mannheim, the Eichbaum beer brand is affectionately known with the nickname “Leichenwasser”, “Urleich”, “Friedhofsbräu” or “Leichbaum” because the brewery is located right next to the Mannheim main cemetery and the brewing water is drawn from three wells on the premises. As already mentioned in the section on own water supply , this has no effect on the water quality, as the wells are very deep and several water-impermeable clay layers protect the well water from contamination.
Products
- Eichbaum umbrella brand
- Eichbaum Ureich Premium Pils
- Eichbaum Pilsener
- Eichbaum export
- Eichbaum HefeWeizen light
- Eichbaum HefeWeizen dark
- Eichbaum KristallWeizen
- Eichbaum light type
- Eichbaum Original Radler
- Eichbaum Kurpfälzer Helles
- Eichbaum cellar beer
- Eichbaum red robber beer
- Eichbaum Kläänes Pils
- Eichbaum Goldener Teuton (Beer of the Year 2012)
- Eichbaum Apostulator ( Doppelbock beer)
- Eichbaum winter beer
- Eichbaum Braumeister's lemonade (naturally cloudy lemon, orange malt, wild elderberry, mild grapefruit)
- Eichbaum Braumeister's brand (Mirabelle malt, Williams malt, apple malt, plum malt)
- other brands
- Feuerio drops (for Lent)
- Apostelbräu
- Gerstel
- Karamalt
- Karamalz Fresh Lemon
- Germania Export
- Germania Pilsner
- Frankenthaler Brewery
- Durlacher Hof wheat beer
literature
- Eichbaum since 1679: more than 300 years of brewing tradition; a company chronicle. Mannheim 1992, ISBN 3-927455-01-6 .
Web links
- Homepage of the Eichbaum Brewery
- Eichbaum customer magazine 01/2012
- Karamalz homepage
- Early documents and newspaper articles on the Eichbaum private brewery in the 20th century press kit of the ZBW - Leibniz Information Center for Economics .
Individual evidence
- ↑ a b Eichbaum again with a profit in Mannheimer Morgen on March 30, 2011, accessed on August 8, 2013.
- ↑ Pure pleasure in two respects. In: eichbaum.de. Retrieved May 17, 2020 .
- ↑ Eichbaum-Braukunst: Everything from the purest and finest. In: mannheim.de. City of Mannheim, accessed on May 17, 2020 .
- ↑ Wilfried Eckl-Dorna u. a .: Dietmar Hopps Eichbaum-Intermezzo: Becoming a brewery rescuer by chance , Manager Magazin , August 16, 2013.
- ↑ Information on the Ureich trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Eichbaum Hefeweizen trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Eichbaum KristallWeizen trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Eichbaum lightweight type in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Apostulator trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Union trademark number 010888212 for Braumeister Lemonade in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Feuerio-Drops brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Apostelbräu brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Gerstel Bräu brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Karamalz brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Karamalz Fresh Lemon brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Germania Export trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Germania Pilsner trademark in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Frankenthaler Brauhaus brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Information on the Durlacher Hof Weissbier brand in the register of the German Patent and Trademark Office (DPMA)
Coordinates: 49 ° 29 ′ 44.9 " N , 8 ° 29 ′ 23.3" E