Caviar Gauche

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Caviar Gauche

logo
legal form GmbH
founding 2004
Seat Berlin
management Alexandra Roehler,

Johanna Kühl

Branch Textile industry
Website www.kaviargauche.com

Kaviar Gauche is a German fashion house based in Berlin . It was founded in 2004 by the designers Alexandra Roehler and Johanna Kühl .

history

Alexandra Roehler and Johanna Kühl met while studying fashion design. Roehler's final collection was honored with a presentation at the “Moet & Chandon Fashion Debut” in 2003. Kühl gained her first practical experience at Vivienne Westwood in London and then assisted Martine Sitbon in Paris. In order to present their first joint collection, they rented an apartment on Rue Saint-Honoré in Paris and in 2003 held a so-called guerrilla fashion show in the rented rooms parallel to Fashion Week . In doing so, they drew the attention of the head buyer and trend scout of the American clothing chain Barneys New York . With the naming of their label, the founders cite the "gauche caviar", as Jean-Paul Sartre called the French jet set, who, bored of the luxury life, turned to the ideas of the 1968 movement .

Her fashion initially found recognition abroad. In September 2006 they received the “Visionary Award” in London. This was followed by the nomination for the “Swiss Textile Award” in Zurich. By winning the “New Generation Fashion Award” at the Berlin Fashion Week 2007, they achieved their national breakthrough. The magazine Stern selected the duo Kaviar Gauche 2007 among the "10 most important German fashion designers".

Kaviar Gauche has been presenting the latest collection on the fashion week catwalk once a year since 2005. Four years later, the label presented the first Bridal Couture Collection at Fashion Week in Berlin. In March 2013 Kaviar Gauche showed the Bridal Couture Collection for the first time at the Paris Fashion Week. Since then, they have been presenting their current Bridal Couture Collection in Paris once a year - during Spring / Summer Fashion Week.

style

Kaviar Gauche fashion is characterized by elegant cuts, flowing fabrics, filigree lace and handcrafted designs. In addition to wedding dresses and bridal accessories, Kaviar Gauche also develops and sells evening wear.

Flagship stores

Kaviar Gauche has bridal concept stores in Berlin, Düsseldorf and Munich throughout Germany. In addition to its own designs, the label sells bridal accessories from other brands. In addition to the flagship stores, the label also has a bridal budget boutique in Berlin, which is aimed at customers with a small budget.

Scent

In spring 2019 Kaviar Gauche brought out its first own fragrance "From Kaviar Gauche with Love". The heart note is made up of a combination of peonies, spicy woods and pink pepper.

cooperation

In recent years, the Berlin fashion label Kaviar Gauche has regularly cooperated with different brands from different industries. These included Disney, Catrice and Dr. Hauschka.

Awards

  • 2006: ON OFF Visionary Award , London
  • 2007: New Generation Fashion Award , Berlin Fashion Week

Web links

Individual evidence

  1. ↑ Fangmann, Mareike: "With Karl Lagerfeld a unique genius has passed away" , Stern, March 8, 2019.
  2. ↑ a b Karin Kutter: Arts et participation: Kaviar Gauche - un label entre luxe et rébellion , Goethe-Institut France, September 2013.
  3. ↑ Natasha Binar, Katia Mossina: Kaviar Gauche , in: Berlin Catwalks , Grebennikov Verlag 2011, ISBN 978-3-941784-17-8 , p. 45.
  4. ^ Liza Foreman: Young Berlin designers take their style to Paris , The New York Times , October 7, 2007.
  5. ↑ Andreas Tzortzis: Is Berlin going mainstream? , The New York Times , October 2, 2004.
  6. ↑ Designer and the label: The passionate: Kaviar Gauche , Elle Magazine online. Retrieved March 14, 2013.
  7. ↑ Katharina Höller: Left luxury from Kaviar Gauche , Süddeutsche Zeitung , May 2010.
  8. ^ Kaviar Gauche @ Mercedes-Benz Fashion Week Berlin ( Memento from October 29, 2013 in the Internet Archive ), Berlin Fashion Week , January 2012. Accessed on March 14, 2013.
  9. ↑ Stefanie Luxat and Cathrin Dobelmann: The country needs new tailors: Kaviar Gauche ( memento of October 29, 2013 in the Internet Archive ), Der Stern , July 12, 2007.
  10. ↑ Kaviar Gauche 2009 , Berliner Morgenpost .
  11. ↑ Fashion Week Paris A / W 2013: "Kaviar Gauche". Elle Magazine . Retrieved February 11, 2020.
  12. ↑ Kaviar Gauche celebrates its tenth birthday at the PFW. Fashion Network. Retrieved February 9, 2020.
  13. ↑ Laura Sodano: [1] , Mercedes-Benz , May 2018
  14. ↑ Kaviar Gauche , Kaviar Gauche, February 2020
  15. ↑ Kaviar Gauche Online – Shop , Kaviar Gauche, February 2020
  16. ↑ Kaviar Gauche Bridal Concept Stores , Kaviar Gauche, February 2020
  17. ↑ Kaviar Gauche's first perfume gives an olfactory reminder to your wedding day , Vogue , Retrieved January 27, 2020
  18. ↑ When Alice Meets Kaviar Gauche In Wonderland , World , Retrieved January 27, 2020
  19. ↑ LIMITED EDITION "KAVIAR GAUCHE" , Catrice , Retrieved December 16, 2019
  20. ↑ Dr. Hauschka and Kaviar Gauche for a good cause , Fashion United , Retrieved December 7, 2019
  21. ↑ a b Kaviar Gauche @ Mercedes-Benz Fashion Week Berlin ( memento from October 29, 2013 in the Internet Archive ), Berlin Fashion Week , July 2010