No power to drugs
|No power to the drugs non-profit association. V.|
|legal form||registered association|
|founding||March 27, 1996|
|Managing directors||Florian Beckenbauer|
No power to drugs was an anti- drug initiative launched by the German federal government in the 1990s. Today, the idea is promoted under the same slogan by the association Keine Macht den Drogen non-profit sponsoring association. V. with headquarters in Munich .
In order to achieve the goal defined in the slogan, the association relies on holistic addiction prevention through active and drug-free leisure activities as well as strengthening the personality and self-esteem of children and young people.
The campaign was set up on April 24, 1990 by Karl-Heinz Rummenigge with the help of the Federal Government . On March 26, 1994, the US sister campaign No Power to Drugs started . A Munich advertising agency designed the posters, commercials and products. The slogan and the logo have been protected by trademark law as a word and figurative mark since 2005 . The campaign received the last “official” money shortly after the change of government from Interior Minister Otto Schily . Since then, the campaign has not received any state support. On April 15, 1997, the office of the non-profit association was opened. The association finances its prevention projects mainly through donations, fines and legal requirements.
Goals of the association
According to the statutes, the association's work aims at widespread influence with regard to an “awareness against drug use” and its main purpose is to provide information about dangers and preventive measures. According to § 2, Paragraph 2 of the statutes, the association assumes that there are "endangered sections of the population" to whom the association explicitly wants to convey "drug-free" values of life. The association does not differentiate between legal drugs (e.g. alcohol, nicotine) and illegal drugs.
Commitment and projects
The association offers adventure-based addiction prevention projects for children and young people. These include, for example, free tent camps, class trips, theater and school projects that introduce participants to the subject of addiction in a playful way. In addition to substance-related forms of addiction such as alcohol, nicotine and cannabis, non-substance-related addictions such as eating disorders and media addiction are discussed in interactive workshops. In addition, young peerleaders are trained to support “No Power to Drugs” events and to act as positive role models in their own schools and clubs.
The prevention projects are aimed primarily at children and young people who have not yet had intensive contact with legal or illegal intoxicants. Drug counseling or therapy are not offered.
The association also conducts multiplier training courses for teachers and social pedagogues. In addition to specialist knowledge, the participants learn methods for carrying out real-life addiction prevention in young people.
Schools and private individuals can order free information material and paid media with elaborated teaching units and accessories from No Power to Drugs on the website .
As the Institute for Therapy Research (IFT) in Munich found out, the campaign was known to 78% of those questioned between the ages of 18 and 69, but it was of little importance for the individual and his use of drugs. More than half of the respondents also believed that the campaign was aimed at drug addicts, even though the campaign was designed for young people aged twelve and over who had not yet used drugs. So the campaign not only misses the intended target group - it also does not achieve the desired preventive effect. However, this study concerns the campaign of the then federal government, but not the work of the friends' association.
Former prominent ambassadors
Former campaign ambassadors in the 1990s were: Mola Adebisi , Franziska van Almsick , Franz Beckenbauer , Oliver Bierhoff , Magdalena Brzeska , Sandra Farmand , Birgit Fischer , Steffi Graf , Jürgen Klinsmann , Andreas Köpke , Lothar Matthäus , Sabine Meyer , Rosi Mittermaier , Nico Motchebon , Christian Neureuther , Karl-Heinz Rummenigge , Martin Schmitt , Michael Schumacher , Nils Schumann , Katja Seizinger , Rudi Völler , Berti Vogts , Jens Weißflog .
- Articles of Association. No power to the drugs non-profit association. V., December 20, 2016, accessed June 1, 2019 .
- Information on the trademark “ Keine Macht den Deutschen” in the register of the German Patent and Trademark Office (DPMA)
- https://www.kmdd.de/produktuebersicht , accessed on June 1, 2019
- Ludwig Kraus, Kurt Scherer, Rita Bauernfeind: Representative survey on the use of psychoactive substances in Hamburg 1997 . In: Institute for Therapy Research (Ed.): IFT Reports Vol. 97 . Munich 1998 ( esa-survey.de [PDF; accessed June 1, 2019]).