Kleffmann Group

Kleffmann Group
legal form	GmbH
founding	1990
Seat	Ludinghausen
management	Burkhard Kleffmann
Number of employees	350
sales	23 million euros
Branch	Market research
Website	www.kleffmann.com
As of December 31, 2012

The Kleffmann Group is a market research and consulting company for the agricultural sector with headquarters in Lüdinghausen in Westphalia . The full-service institute develops individual market research concepts and provides an overview of developments on international agricultural markets. The Kleffmann Group is the only owner-managed company independent of the capital market in the field of agricultural market research and with a 30% market share it is the global market leader.

history

The company for agricultural market research was founded in 1990 by today's managing director Burkhard Kleffmann and began with panel studies on the topic of seeds and plant protection in Germany. In the following years branches opened in Eastern and Central Europe as well as in Australia, Asia and South America. In 2012 "Nord Holding" joined the Kleffmann Group as the majority shareholder. In 2015, the US market research institute MarketSense was taken over. In 2014, the Kleffmann Group was ranked seventh among the market research institutes with the highest turnover in Germany , behind Gfk , TNS Infratest , Nielsen Media Research , Ipsos , MaritzCX and the Psyma Group .

Today the group of companies has 20 of its own international branches and looks after market research projects in 70 countries. The company has 350 permanent employees, 180 of them in Brazil, and another 1,000 freelance interviewers who interview over 400,000 farms annually.

Business activity

As an agricultural market research institute, the Kleffmann Group specializes in issues relating to seeds, crop protection, animal husbandry and health, agricultural machinery, and landscaping and horticulture. A team of market researchers asks farmers about agricultural topics in telephone, online or face-to-face interviews . In 2014 over half a million interviews were conducted. On the basis of this data, trends can be identified with the aid of comprehensive analyzes and agricultural markets can be compared with one another worldwide. The Kleffmann Group is divided into the business areas "amis Panel Research" (Agricultural Marketing Information System), "amis Global", "AdHoc Research" and, since 2014, "amis AgriGlobe". The Handelsblatt names the Kleffmann Group in the list as "Germany's secret world champions" . The Heilbronn University listed Kleffmann as a hidden champion in 2014 .

Corporate structure

• Kleffmann GmbH, Lüdinghausen
  • Kleffmann Group Europe GmbH; Ludinghausen
  • Kleffmann & Partner Spólka z oo, Poland, Poznan
  • Kleffmann a Partner CR, sro, Czech Republic, Brno
  • Kleffmann & Partner Kft., Hungary, Budapest
  • Kleffmann & Partner SRL, Romania, Cluj-Napoca
  • Kleffmann I Partner Bulgaria EOOD, Bulgaria, Plovdiv
  • Kleffmann DOO, Serbia, Belgrade
  • Kleffmann Group Ltd., Turkey, Istanbul
  • Kleffmann Group LLC, Ukraine, Kiev
  • Kleffmann Eurasia LLP, Kazakhstan, Nur-Sultan
  • Agrostat Ltd., Russia, Moscow
  • OOO Kleffmann Group, Russia, Moscow
  • Kleffmann North America Inc., USA, Iowa City
  • Kleffmann Group Asia Pacific Pte. Ltd., Singapore
  • Kleffmann Australia Pty. Ltd., Australia, Melbourne
  • Kleffmann & Partner Comércio, Assessoria Mercadológica e Representaçao Ltda, Brazil, Valinhos
  • Kleffmann y Partner Mexico S DE RL DE CV, Mexico, Mexico City
  • Kleffmann & Partner SRL, Argentina, Buenos Aires

literature

• Hermann Simon : "The success strategies of unknown world market leaders" , Campus-Verlag 2007, ISBN 978-3-593-40360-1
• Martin Günther , Ulrich Vossebein, Raimund Wildner: "Market research with panels - types, survey, analysis, application" , Gabler Verlag , 2nd edition 2006, ISBN 978-3-409-22244-0

Web links

• Company website
• Company profile at Bloomberg

Individual evidence

1. ↑ ^{a b c d} From Lüdinghausen into the world - Interview with Burkhard Kleffmann, CEO Kleffmann Group (marktforschung.de, December 9, 2013, accessed August 4, 2016)
2. ↑ Kleffmann Group reports a significant increase in sales (Proplanta Online from March 25, 2013, accessed on March 25, 2013)
3. ↑ The business talk: Burkhard Kleffmann, owner of the market research institute Kleffmann Group "We deliver more than just data" (faz.net from June 6, 2010, accessed on August 4, 2016)
4. ↑ Deal Diary: M&A from around the world (maconda.de, December 2012, accessed on August 4, 2016)
5. ↑ Keyword “agricultural market research”: harvest data, sow information  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (ihk-nordwestfahlen.de, Netzwerk Logistik, issue 3/2008, p. 18)  
6. ↑ Kleffmann Group are industry leaders in providing innovative agribusiness information solutions ( Memento of the original from June 14, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (australien.ahk.de, AHK German-Australian business news, Vol. 13, No. 2, April-June 2014, p. 17) 
7. ↑ Increased competition in agricultural market research / Kleffmann Group asserts itself as market leader with organic growth (finanznachrichten.de of September 15, 2008, accessed on August 4, 2016)
8. ↑ Germany at its best: Agricultural market research without borders ( Memento of the original from August 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (germanyatitsbest.de, accessed on August 4, 2016) 
9. ↑ M&A deals of the week (finance-magazin.de of October 26, 2012, accessed on August 4, 2016)
10. ↑ Buyout: Nord Holding invests in Kleffmann Group (vc-magazin.de from October 29, 2012, accessed on August 4, 2016)
11. ↑ Kleffmann expands to the USA (wn.de from August 14, 2015, accessed on August 4, 2016)
12. ↑ German Agriculture Specialist Kleffmann Buys in US (gaccny.com from August 14, 2015, accessed on August 4, 2016, English)
13. ↑ Kleffmann Group acquires MarketSense (feedstuffs.com from August 13, 2015, accessed on August 4, 2016, English)
14. ↑ Research & Results 1/2015: Turnover 2014 - Top50 (issuu.com, Research & Results - Magazine for Media, Market and Advertising Research, Issue 1/2015 February, accessed on August 4, 2016, pp. 23-25)
15. ↑ The big market researchers dominate the overall market (absatzwirtschaft.de from February 20, 2013, accessed on August 4, 2016)
16. ↑ Peter Werth: Kleffmann Group is the market leader when it comes to market research in the agricultural sector. Westfälische Nachrichten , June 26, 2015, accessed on August 4, 2016 . 
17. ↑ Burkhard Kleffmann "The advantage is the specialization and therefore the need-oriented working method" ( Memento of the original from August 4, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (diplomatisches-magazin.de, accessed on August 4, 2016 (English)) 
18. ↑ Entrepreneur picture : "You can do that better"  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (ihk-nordwestfahlen.de, Wirtschaftsspiegel May 2011, page 20)  
19. ↑ What do German farmers know about European agricultural policy (jtg1995.de of July 29, 2016, accessed on August 4, 2016)
20. ↑ Charting the State of British Oilseed Rape Production (dekalb.co.uk April 14, 2016, accessed August 4, 2016, English)
21. ↑ East Anglia: Oilseed rape crops best in the east (eadt.co.uk July 10, 2013, accessed August 4, 2016, English)
22. ↑ Global Sales Falter 9.8% Compared to 2014 ( Memento of the original from August 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (tradesummit.com on February 28, 2016, accessed August 4, 2016) 
23. ↑ Agrows Service Company Guide 2011: amis Global (agra-net.com, 2011, accessed on August 4, 2016, English)
24. ↑ Kleffmann Group Launches AgriGlobe Database (agribusinessglobal from February 25, 2014, accessed on August 4, 2016, English)
25. ↑ Kleffmann Group launches amis® AgriGlobe® database (agropages.com from February 28, 2014, accessed on August 4, 2016, English)
26. ↑ Marketing Resource Directory: Kleffmann Group ( Memento of the original dated August 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (marketingresourcedirectory.ama.org, accessed August 4, 2016, English) 
27. ↑ Image with scratches: Every second Chinese thinks German companies are arrogant (handelsblatt.com from April 2, 2013, accessed on August 4, 2016)
28. ↑ Hidden Champions. (PDF) Heilbronn University, accessed on August 4, 2016 . 
29. ↑ 2014 annual financial statements in the Federal Gazette