Kruger (food)

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Krüger GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1971
Seat Bergisch Gladbach , Germany
management Executive Director:
  • Marc Kruger
  • Guido Colsman
Number of employees 4,853 (2018)
sales 1,567.8 million EUR (2018)
Branch food industry
Website www.krueger-unternehmen.de

The Krüger GmbH & Co. KG is a German food company based in Bergisch Gladbach . The company is the European market leader for instant products such as soluble coffee , cocoa and tea specialties and is one of the world's three largest manufacturers of industrial sweeteners .

history

Willibert Krüger , entrepreneur and managing partner (until the end of 2012), opened up a market niche in 1971 with the instantization of lemon tea . With the new technology in the 1970s, Krüger became one of the largest providers of instant products in Europe. Krüger expands its portfolio to include further food and luxury food products.

By supplying discounters, namely Aldi , all over the world, Krüger has so far been able to generate continuous growth.

The Milchwerke Mittelelbe (formerly VEB Dauermilchwerke Stendal) were taken over in 1991.

Since 2009, Krüger has gradually acquired Fuchs & Hoffmann GmbH in Bexbach, a manufacturer of semi-finished cocoa products, from the WAWI Group .

Coffee capsule system

Krüger sells its own coffee capsule system called K-fee .

In September 2012 it was announced that Krüger had entered into a strategic alliance with the Starbucks Corporation. Krüger supplies Starbucks with a coffee capsule system called the Verismo System and matching capsules. Around 50 million euros will be invested and 300 jobs will be created. In October 2013, the discounter Aldi brought out a coffee capsule machine from Krüger under the sales name "Expressi". Starbucks capsules can also be used in the Expressi machine. Krüger also sells its own range of matching capsules for capsule machines from the K-fee system under the brand name “Espresto”.

Group structure

The Krüger Group includes companies in the following sectors:

The group of companies is owned equally by the founding family Krüger and the Pfeifer & Langen group.

Products

The product range includes instant products such as coffee or tea specialties as well as liquid products, vitamins and minerals - effervescent tablets , chocolates, cocoa semi-finished products (cocoa mass, cocoa nibs) and sports nutrition through to non-prescription drugs .

criticism

In October 2011, the German Federal Cartel Office and Kraft Foods Germany fined the company with a fine of nine million euros. According to the Federal Cartel Office, at the turn of the year 2007/2008 the two companies agreed on a price increase for family cappuccinos. Krüger GmbH & Co. KG and a senior employee had appealed. The appeals were withdrawn in September 2014 shortly before the trial. The company was sentenced to a cartel fine of around 9 million euros. The fine proceedings were initiated at the request of Melitta Kaffee GmbH from Bremen, which acted as a key witness and therefore did not have to pay a fine.

Brands

In addition to the Krüger umbrella brand, the brand portfolio includes the brands

  • Trump card
  • GranArom (discounter)
  • Mauxion
  • Novesia
  • Hoco
  • Fry
  • Cebe
  • Elf milk
  • Winsenia
  • Lactoland
  • Impress
  • Babysan
  • Espresto
  • K-fee
  • Combo (discounter)
  • Regent through the subsidiary Ludwig Schokolade GmbH & Co. KG.
  • Schogetten
  • Noble drops
  • Choceur (discounter)
  • Mister Choc
  • MaxiNutrition
  • Maximuscle
  • Oatful

Production sites

The group has eleven locations:

The products are exported to around 90 countries.

Web links

Individual evidence

  1. ↑ a b Federal Gazette: Consolidated financial statements for the financial year from January 1, 2018 to December 31 , 2018, bundesanzeiger.de, accessed on June 17, 2020.
  2. ↑ Florian Langenscheidt , Bernd Venohr (Hrsg.): Lexicon of German world market leaders. The premier class of German companies in words and pictures . German Standards Editions, Cologne 2010, ISBN 978-3-86936-221-2 .
  3. ↑ a b Kölner Stadtanzeiger: Rendezvous with global group , ksta.de, accessed on January 25, 2018.
  4. ↑ History 2009 at wawi-group.de, accessed on November 3, 2014.
  5. ↑ Fuchs & Hoffmann GmbH ( Memento of the original from November 3, 2014 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.theobroma-cacao.de archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. at theobroma-cacao.de, accessed on November 3, 2014.
  6. ↑ K-fee System website ( memento of the original from October 28, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed October 30, 2013. @1@ 2Template: Webachiv / IABot / www.k-fee-system.com
  7. ↑ Expressi capsule coffee machine , accessed October 30, 2013.
  8. ↑ Espresto capsules , accessed February 24, 2015.
  9. ↑ Fine proceedings against manufacturers of instant cappuccino . Press release from the BKartA of September 19, 2014, accessed on May 12, 2015.
  10. ↑ a b mynetfair AG: Ludwig Schokolade GmbH & Co. KG Germany mynetfair. In: www.mynetfair.com. Retrieved April 2, 2016 .
  11. ↑ Locations , krueger-unternehmen.de, accessed on January 27, 2018