Lascana
| Lascana - It's a woman's world
|
|
|---|---|
 |
|
| legal form | |
| founding | 2006 |
| Seat |
 Hamburg
|
| management | Jens Fehnders (Management) |
| Number of employees | > 200 (2017) |
| sales | EUR 171 million (financial year 2016/17) |
| Branch | Fashion |
| Website | www.lascana.de |
Lascana is an international manufacturer and retailer of lingerie , swimwear and beachwear, founded in 2006 . The company belongs to the Otto Group and is headquartered in Hamburg.
Own and licensed brands are sold through own sales branches, shop-in-shop areas , online shops, mail order catalogs and wholesalers. Lascana is one of the most important multichannel providers in the German textile retail sector.
history
As a private label for lingerie the mail order company Otto was Lascana introduced in 2002 and over the catalog and online trade of gasoline sold. The brand has also included swimwear since 2005. In 2006 the first Lascana stores opened in Baden-Baden and Hamburg. Lascana has been running its own German online shop since 2008, publishes its own print catalogs for lingerie and swimwear and sells its products through wholesalers. In 2009 Lascana also began managing shop-in-shop sales areas in department stores and fashion stores in Germany and Europe.
Lascana has been operating its own online shops in Austria, Switzerland, Great Britain, the Czech Republic, Hungary and Slovakia since 2015, and in the Netherlands and the USA since 2017.
In 2015, 2016 and 2017 the company's German online shop received the “Top Online Shop” seal issued by Deutschland Test .
In 2017, model Hana Nitsche was the brand ambassador for the Lascana collection. Previous campaign faces included Sara Nuru , Jana Ina Zarrella , Erin Heatherton , Ann-Kathrin Brömmel , Kenya Kinski-Jones and Angelina Kirsch .
Business activity
Brands
The umbrella brand Lascana - It's a woman's world includes a range of lingerie, lingerie, nightwear, sportswear and sportswear, swimwear and beachwear for women with own and licensed brands, as well as licensed brands in the areas of lingerie, nightwear and swimwear for men. In addition to the Lascana brand itself, Lascana owns the own brands Vivance (decorative lingerie), Nuance (functional underwear), petite fleur (nightwear), beach time (beachwear) and Active by Lascana (sports collection, since 2018). Lascana produces and sells the brands s.Oliver , Bench , Jette , Venice Beach , Sunseeker Australia , Kangaroos and Buffalo under license .
Sales outlets
Lascana operates a multichannel distribution that includes the Lascana stores, shop-in-shops, the online shop and the Lascana catalogs.
Lascana runs 25 of its own branch stores and outlets in Germany. Across Germany and Europe (as of January 2018) there are more than 900 shop-in-shop sales points designed and managed by Lascana in department stores and fashion stores such as Karstadt , Wöhrl , SinnLeffers or Dodenhof .
In 2017, Lascana opened a seasonal pop-up store for swimwear for the first time in a Karstadt store in Frankfurt (Beach Shop powered by Lascana). Three additional pop-up stores in Berlin, Leipzig and Düsseldorf have been announced for the 2018 summer season.
The company's products are sold through wholesalers in the USA, Great Britain, France, Portugal, Italy, Belgium, the Netherlands, Slovenia, Croatia, the Czech Republic and Russia. Lascana operates online shops in Germany, Austria, Switzerland, Great Britain, the Czech Republic, Hungary, Slovakia, the Netherlands and the USA.
Web links
Individual evidence
- ↑ http://www.textilwirtschaft.de/business/unternehmen/Unternehmen-Lascana-macht-Tempo-204010
- ↑ Group companies - Lascana. Otto Group, accessed on April 13, 2018 .
- ↑ Multichannel strategy. Lascana, accessed April 13, 2018 .
- ↑ Sebastian Rietdorf: The German textile retail trade: The most important dealers and their strategies. Diplomica Verlag, Hamburg 2011, ISBN 978-3-8428-5350-8 , p. 65 ff . ( limited preview in Google Book search).
- ↑ Lascana: the best multichannel concept of 2009. Fashion Network, October 1, 2009, accessed on April 13, 2018 .
- ↑ a b story. Lascana, accessed April 13, 2018 .
- ↑ Pure laundry experience with Lascana in Hamburg. Lascana, January 16, 2010, accessed April 13, 2018 .
- ↑ About us. Lascana, accessed April 13, 2018 .
- ↑ Rüdiger Oberschür: Lascana with positive results for the first half of the year. Fashion Network, October 4, 2015, accessed April 13, 2018 .
- ↑ The best online shops. (PDF) (No longer available online.) Germany test, May 31, 2016, archived from the original on July 5, 2016 ; accessed on April 13, 2018 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ The best online shops. (PDF) Germany Test, May 23, 2017, accessed on April 13, 2018 .
- ↑ Lascana loves Hana Nitsche. Lascana, February 14, 2017, accessed April 13, 2018 .
- ↑ The new Lascana TV spot with Ann-Kathrin Brömmel & Kenya Kinski-Jones. Lascana, May 23, 2016, accessed April 13, 2018 .
- ↑ New Lascana TV spot with Angelina Kirsch & Lucia Baiou. Lascana, November 9, 2016, accessed April 13, 2018 .
- ↑ Active by Lascana . In: TextilWirtschaft Magazin , TextilWirtschaft, February 1, 2018. Accessed April 13, 2018.
- ↑ s.Oliver grants bodywear license to Lascana. Textile Communications, September 22, 2016, accessed on April 13, 2018 .
- ↑ Christiane Marie Jördens: Lascana sells and produces for Bench. Österreichische Textilzeitung, October 6, 2015, accessed on April 13, 2018 .
- ↑ Multi-brand strategy. Lascana, accessed April 13, 2018 .
- ↑ Lascana branches. Lascana, accessed April 13, 2018 .
- ↑ a b Anja Probe: Lascana expands with the beach shop near Karstadt. TextilWirtschaft, March 7, 2018, accessed April 13, 2018 .
- ↑ Special Beachwear - Interview with Lascana. Sous Magazine, March 1, 2017, accessed April 13, 2018 .
- ↑ Wholesale International. Lascana, accessed April 13, 2018 .
- ↑ Our online shops. Lascana, accessed April 13, 2018 .
