Leon Amar

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Leon Lico David Judah Samuel Amar (also: Leon Lico Amar and Leon Amar , born January 8, 1887 in Vienna , died after 1929 ) was a Turkish - Austrian painter , graphic designer , poster artist and designer .

Life

Book cover for the publication Die Fahrt der Deutschland , published in 1917 in the series Ullstein - Kriegs -Bücher by Paul König ; Photo from the Library of Congress

Born in Austria in 1887, Leon Lico Amar studied at his birthplace in Vienna, after graduating from the Federal College of Graphic Arts and Research at the then arts and crafts school with Kolo Moser, among others . After his studies he worked as a traveling portrait painter in the Balkans and portrayed wealthy boyars in Romania in particular . The income from this activity enabled Amar to go on a long journey with "pockets full of money."

From 1910 Amar worked in Berlin , where he mainly designed the designs for advertisements and advertising brands as a commercial artist . According to a contemporary critic, it was “the amiable, playful, entertaining tone” of Amar's drawings that helped him get his first major commission in the capital: the graphic artist created a series of advertisements for the director of the Kaiser-Keller in Berlin under the catchphrase “After the Theater in den Kaiserkeller. ”With excerpts from the schedules of various Berlin theaters that change on a daily basis - and last but not least with a drawing entitled“ After the Parsival - Kaiserkeller ”- the artist opened up the wealthy“ elegant audience ”he wanted pay attention.

In 1913 Amar designed an advertising stamp for the work Die Reklame published by Paul Ruben . Your art and science . The stamp with two horizontal books and a quill, with a bust of Merkur above it , was produced by the Berlin-based printing company Selmar Bayer - and appeared as a plagiarism in an advertisement in the USA in March of the following year .

The creation of advertising stamps was almost a hobbyhorse for Amar. For example, he won first prize in an international competition organized by the London newspaper The Evening News in 1914 . The brand, which showed the towering Tower Bridge with an Englishman reading a newspaper and protruding over the two towers, was in turn made into a costume by a “London operetta beauty” , which in turn was depicted in numerous British magazines.

Obituary notice of the children for the mother Ella Amar, née Jaff, who died in Vienna on April 28, 1922, buried in the Vienna Central Cemetery

Some of Amar's other works were published by LM Barschall , the Berliner Reklamemarken Zentrale, the Liebes & Teichtner calendar factory, the Selmar Bayer printing company and the Ernst Marx advertising publisher.

Leon Amar acted as artistic adviser to the Berlin poster advertising company Berek , for he next large posters also the occasion of the Reichs-advertising-exhibition in Berlin in 1925 in the scientific journal Applied Graphics shown as photos Berek-pillars and the Berek as advertising "new Berlin Normaluhr" designed.

Amar avoided the painterly and expressed himself particularly in his poster designs through highly decorative, graphic constructions, such as for the Green Week 1929 in Berlin. As one of the "most agile and versatile graphic designer in Berlin", he also created small graphic works such as letterheads and envelopes program, which the editor of the journal Applied Graphics , Hermann Karl Frenzel audited, a "fine feeling for writing and land subdivision".

Leon Lico Amar's work in Berlin is documented until November 1929. Shortly after the start of the Great Depression he lived in Berlin W 30 , the Bamberger Straße 27 .

Artist signature and client

The artist's signature AMAR includes , for example, works for Paul Rosenberg Metallwarenfabrik, RLB, Schuhhaus Neustadt, Gebr. Leyser department store, Deutsche Hut Compagnie, Berliner Paketfahrt Gesellschaft Starke & Co., M. Koppel Hof Lieferant, calendar factory Liebes & Teichtner , Paul Ruben and the advertising publisher Ernst Marx.

Archives and exhibits in public ownership

An archival and exhibition objects and Leon Lico Amar For example,

  • 158 advertising stamps (as of January 2019) by Amar from the period 1910 to 1926 in the Jewish Museum Berlin , collection area “Archive”, category “Printed products”, inventory number 2015/538/0 / 1-160

literature

Web links

Commons : Leon Lico Amar  - Collection of images, videos and audio files

Remarks

  1. ↑ Deviating from this, Amar is said to have been born as a Turk on the Bosporus and "brought up on the beautiful blue Danube"; compare Fritz Hasemann: Amar , in: The poster. Journal of the Verein der Posterfreunde eV , Volume 6, Issue 3, May 1915, pp. 109–118; Digitized

Individual evidence

  1. ↑ a b Full name and date of birth according to www.genteam.at
  2. ↑ a b c d o. V .: Artist biographies / Part I .. Amar, Leon Lico on the dhm.de page [ undated ], last accessed on January 3, 2019
  3. ↑ Keyword Amar in the magazine Aus dem Antiquariat , 1984, p. 282 u.ö.
  4. ↑ a b c d e o. V .: 158 advertising stamps from Leon Lico Amar on the jmberlin.de page [ undated ], last accessed on January 3, 2019
  5. ^ A b c d e Hermann Karl Frenzel: Leon L. Amar , in: Nutzgraphik. International Advertising Art , Volume 6, Issue 6, August 1929, pp. 57–62; Digitized
  6. ^ A b D. H .: Reichs-Reklame-Messe zu Berlin 1925 , in: Nutzgraphik. Monthly magazine for the promotion of artistic advertising , 1st year, issue 10, Berlin: Phoenix Illustrationsdruck und Verlag, [1924?], Pp. 19–23; here: p. 21; Digitized
  7. ↑ a b c d Fritz Hasemann: Amar , in: The poster. Journal of the Verein der Posterfreunde eV , Volume 6, Issue 3, May 1915, pp. 109–118; Digitized
  8. ↑ Compare under American Plagiarism the figure Advertising Stamps, their Origin and History , in: Plakat und Plagiat. Supplements to the essay by Hans Meÿer , supplement in The Poster. Journal of the Verein der Posterfreunde eV , Volume 6, Issue 4, p. 23; Digitized
  9. ↑ Gebrauchsgraphik , vol 6 (1929), No. 11, pp. 88; Digitized
personal data
SURNAME Amar, Leon
ALTERNATIVE NAMES Amar, Leon Licco
BRIEF DESCRIPTION Turkish-Austrian painter, commercial artist, poster artist and designer
DATE OF BIRTH 1887
PLACE OF BIRTH Vienna
DATE OF DEATH after 1929