Lois Wyse

Lois Wyse (born October 30, 1926 as Lois Wohlgemuth in Cleveland , Ohio , † July 6, 2007 in New York City , New York ) was an American author and columnist . At the time of her death, she had written more than 60 books on various subjects including business, love, and family.

Life

At the age of 17, she began working as a journalist for The Cleveland News and The Cleveland Press . At 18, she worked with the photographer Alfred Eisenstadt for Life Magazine . She later also worked for Vogue and Cosmopolitan .

Lois married Marc Wyse and they started an advertising agency in Cleveland called Wyse Advertising . They conceived a little slogan for a small company in Orrville , Ohio called The JM Smucker Co. that made them famous in the United States, namely: With a name like Smucker's, it has to be good (“With a name like 'Smucker's ', it must be good ”). They also advised Carl Stokes on his successful campaign for the election of Mayor of Cleveland in 1967 .

Lois Wyse opened a corporate office in New York City in 1966 . She has worked for a variety of clients and a. American Express and Revlon .

Lois Wyse's first book, The I Don't Want to Go to Bed Book for Boys , was published by Macmillan Publishers in 1963. The 1971 book Love Songs for the Very Married has sold more than 200,000 copies.

She also wrote some novels such as The Rosemary Touch (1974) and Kiss Inc. (1977).

Lois and Marcus Wyse divorced in 1980 and she married theater producer Lee Guber in 1982. Guber died in 1988. Wyse had two children, a stepson and eight grandchildren. She died of stomach cancer in New York City at the age of 80 .

Individual evidence

1. ^ ^{A b c} Contemporary Authors Online, Gale, 2002. "Lois Wyse"
2. ↑ ^{a b c d} Associated Press via Forbes "Ad Exec, Author Wyse Dies" ( July 17, 2007 memento on WebCite ), July 6, 2007