Lora lamb

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Lora Lamm (* 1928 in Arosa ) is a Swiss graphic artist .

Life

After training at the Zurich School of Applied Arts, among others with Johannes Itten , Ernst Keller and Ernst Gubler, and a short-term job with a commercial artist in Zurich, Lora Lamm moved to northern Italy in 1953 . In Milan she worked in the advertising agency founded by Antonio Boggeri with Max Huber , among others , and designed for well-known companies such as Pirelli , Roche and Motta . Her first assignment was to design a packaging for Motta . From 1954 she worked in the advertising department of the elegant department store chain La Rinascente , which was known for its special print media, and in 1956 she designed a sales campaign for Japanese goods. She was responsible for the design and production of the in-house magazine Cronache . She followed Huber in 1958 as Art Director at Rinascente. and worked as a freelancer for the department store chain and the associated department store Upim, which operates in the lower price sector .

Lamm also worked for Pirelli , Elizabeth Arden , Niggi, Latte Milano. In 1963 she returned to Switzerland with her life and work partner Frank C. Thiessing, where they run an agency in Zurich . Your clients come from Italy, the USA, Germany and Switzerland. Lamm has received several awards for her work.

For her 85th birthday, an exhibition of the works of the Italian years was held in the maxmuseo in Chiasso in 2013 , her later, less spectacular works in Switzerland are still awaiting development. The SRF dedicated a program to her on the occasion of the exhibition.

Exhibitions

literature

  • Gillo Dorfles . In: Graphis 90 . 1960, pp. 330, 354.
  • Utility graphics , Vol. 31, H. 4, 1960.
  • Breuer, Gerda, Meer, Julia (eds.): Women in Graphic Design , Jovis / Berlin, 2012, ISBN 978-3-86859-153-8 , pp. 58–59, 495, 497.

Web links

Individual evidence

  1. ↑ a b c Design Pioneer: Lora Lamm , at display (2009)
  2. ↑ https://www.news.admin.ch/message/index.html?lang=de&msg-id=56851 “Swiss Grand Prix Design 2015” for Lora Lamm, Luc Chessex and Team'77
  3. ^ Literature by and about Frank C. Thiessing in the bibliographic database WorldCat
  4. ^ Also psychologically precise , NZZ , June 15, 2013, p. 22
  5. ↑ http://www.srf.ch/kultur/kunst/lora-lamm-die-unbekannte-design-pionierin Lora Lamm: The unknown design pioneer
personal data
SURNAME Lamb, Lora
BRIEF DESCRIPTION Swiss graphic designer
DATE OF BIRTH 1928
PLACE OF BIRTH Arosa