Max Huber (graphic designer)

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Expo 61, Turin. Details of the exhibition La pubblicità , in the Palazzo del Lavoro, by Max Huber. Photo by Paolo Monti .

Max Huber (born June 5, 1919 in Baar , Canton Zug , Switzerland ; † November 16, 1992 in Mendrisio , Switzerland) was a Swiss graphic and graphic designer specializing in commercial graphics and internationally known for his poster art .

life and work

Max Huber studied at an advertising agency in Zurich and studied at the local arts and crafts school. He worked for the large printing company Conzett & Huber in Zurich and then joined Studio Boggeri in Milan as Art Director in 1940 . In 1941 he returned to Switzerland and became Art Director of Artemis Verlag in Zurich. At the same time he worked as a freelance graphic designer and architect for various advertising agencies and for industry.

In 1946 he went back to Italy and worked there for companies such as Edizioni Einaudi , Olivetti and La Rinascente . He became art director of RAI from 1951. In 1954 he received the Compasso d'Oro award for various textile designs .

He worked successfully as a poster artist, commercial artist and illustrator. In 1964, some of his works were shown at the documenta III in Kassel in the graphics department . Huber was married to Aoi Huber-Kono, his father-in-law was Takashi Kono .

“ He was one of those artists who created a new image of Italy after the Second World War: As early as 1946, Max Huber anticipated the cheerful ease of the 1950s with the poster and wall decoration of the Milanese dance palace“ Sirenella ”. "

- Roman Hollenstein : "Disciplined cheerfulness of forms", in: Neue Zürcher Zeitung of December 17, 2005

maxmuseo

The maxmuseo was opened by Aoi Huber-Kono in his honor in the Swiss town of Chiasso in 2005 and began its exhibition series in 2006 with “Max Huber - Poetry Visive” . The exhibitions focus primarily on graphics and design, including 2008 “Omaggio a Bruno Munari ” and 2010 the exhibition “ Gillo Dorfles - Movimento Arte Concreta 1948–1958” .

literature

  • Maddalena Disch: Huber, Max. In: Sikart
  • Maddalena Disch: Max Huber. In: Historical Lexicon of Switzerland . August 11, 2006 , accessed January 24, 2020 .
  • Documenta III. International exhibition. Catalog: Volume 1: Painting and Sculpture; Volume 2: Hand Drawings; Volume 3: Industrial Design, Graphics; Kassel / Cologne 1964.
  • Frank Maier-Solgk: New Museums in Europe: Cult Places for the 21st Century. DVA, Munich 2008, pp. 162-165.

Web links

Individual evidence

  1. ↑ The first year. From the workshop of the Artemis publishing house . With illustrations by Hanny Fries , Yvonne Külling , Max Huber and Hugo Wetli . Zurich 1944
personal data
SURNAME Huber, Max
BRIEF DESCRIPTION Swiss graphic artist and graphic designer
DATE OF BIRTH June 5, 1919
PLACE OF BIRTH Baar , Canton of Zug, Switzerland
DATE OF DEATH November 16, 1992
Place of death Mendrisio , Switzerland