Ludwig Rusk & Brother
During the Austro-Hungarian monarchy, Ludwig Zwieback & Bruder was an important Viennese clothing store at Kärntner Strasse 11/15 , at the corner of Weihburggasse.
history
In 1877, Ludwig, Samuel and Emanuel Zwieback, three brothers from Bonyhád in Hungary, founded a clothing store in Vienna called "Ludwig Zwieback & Co. Bruder". At that time Ludwig was 33 years old, Emmanuel 27 and Samuel 34. This shop was probably in the 7th district, at 111 Mariahilfer Strasse at the corner of Webgasse. The deal was successful; In 1895 an 8-storey department store was built for upscale customers at Kärntner Strasse 11/15, at the corner of Weihburggasse in the 1st district. The building designed by Friedrich Schön (1857–1941) was elegantly designed. Showrooms for customers were set up on three floors, and an oval staircase led to all floors.
Emanuel died in 1905 at the age of 55 and Ludwig in 1906 at the age of 62. Samuel zwieback continued to run the business for some time until around 1910. A branch of the company was located in London, right next to Piccadilly Circus . At that time Samuel passed the business on to his two sons Josef, 34 years old, and Siegfried, 31 years old. Much later, Samuel's youngest son Eugen (* 1900) entered the business.
Jacques Fleischhacker was branch manager († January 1915). Samuel zwieback, the last of the founders, died in 1929 at the age of 86. The shop at Mariahilfer Straße 111 was renamed "Josef Zwieback & Bruder" around 1925. It was closed in 1932 due to financial difficulties.
After the death of her father Ludwig Zwieback, Ella Zirner-zwieback (1878–1970) inherited the essential parts of the company at Kärntner Straße 11/15. In 1933 three Hussar officers, under the leadership of Paul Graf Palffy , rented the part of the property at Weihburggasse 4 (next to the rusk fashion store) and founded the restaurant "Zu den Drei Husaren". Previously, Ella Zirner-rusk had run the business as a coffee house. After the invasion of the Nazis and the annexation of Austria to Hitler- Germany in 1938 , she was forced to give up the concession and the entire property was forcibly armed . Mrs. Zirner left Vienna with her son Ludwig Zirner in 1938 and lived in America for many years until her death in 1970 at the age of 91 in New York City . The restaurant was given to Otto Horcher, an innkeeper from Berlin . After the war, Ella Zirner-zwieback and her son Ludwig sued the republic for restitution . In 1951 she got the business back on Kärntner Strasse, but not the rest of the property. In 1957 she sold what was left over. The grandson, the American -Austrian actor August Zirner , had made the expropriation of the family property public in 2010 in an interview with the newspaper Profil .
The Wien Museum organized the exhibition “High-Fashion from Head to Toe, 1750-2001” in 2001–2002, in which clothing from the house of zwieback was also exhibited. In 2017–18, Apple converted the three floors of the zwieback family's previous store into the first Apple store in Austria.
Picture gallery
Ludwig Rusk & Brother
London and Vienna (advert, 1910)
Interior view of the zwieback department store
Interior view of the zwieback department store
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Individual evidence
- ^ Ed zwieback : The "Ludwig ZWIEBACK & Bruder" business in Vienna. (No longer available online.) March 28, 2005, archived from the original on September 5, 2008 ; accessed on February 7, 2010 (English). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Neue Freie Presse, January 12, 1915
- ^ Profile, June 5, 2010
- ^ Viennese noble restaurant Drei Husaren in bankruptcy Vienna.at 2010
literature
- Catharina Christ: Jewish k. and k. Purveyors to the court in the textile industry with a branch in Vienna from 1870 to 1938 . Diploma thesis University of Vienna, Vienna 2000.
Web links
- Obituary for Ludwig Rusk (with picture). In: Sport & Salon , February 3, 1906, p. 7 (online at ANNO ).
Coordinates: 48 ° 12 ′ 24.7 ″ N , 16 ° 22 ′ 18.6 ″ E