mX (newspaper)
| mX | |
|---|---|
|
|
| description | Australian free newspaper |
| publishing company | News Corporation |
| First edition | February 6, 2001 |
| Frequency of publication | Every day |
| editor | Melbourne: Stephen Acott Sydney: Brett De Vine Brisbane: Neil Melloy |
| Web link | www.mxnet.com.au |
mX is a free evening newspaper in the Australian cities of Melbourne , Sydney and Brisbane . It is intended for commuters in local public transport and thus mostly to be found at bus or tram stops. There are also collection points in the city center.
history
Melbourne
On February 6, 2001, the first mX was produced in Melbourne in the hope of building on the success of Metro International in Europe . The newspaper is more geared towards entertainment than serious news and thus contains more sensational reports and "light" news such as sports news.
Melbourne Express from the rival media group Fairfax Media was initially the adversary of mX and was founded the day before, on February 5, 2001. In the beginning, both newspapers had the same format, even if they were sold less in the morning than in the evening. Thanks to the better color scheme and the looser tone, mX was finally able to assert itself, so that Melbourne Express ceased sales on September 7th of the same year.
The great success of mX was at the expense of Herald Sun , another evening newspaper, so that it was removed from the evening program. The mX is only published in the evening on special occasions.
Sydney and Brisbane
After the great success of the mX in Melbourne , successors soon followed in Sydney and Brisbane . On July 4, 2005, the mX was introduced in Sydney. Meanwhile, Sydney City Council has announced that it will rent the pedestrian streets to News Corporation for $ 362,000 annually . This led to protests among other newspaper sellers and publishers such as Green Left Weekly , who feared having to pay money too.
Brisbane
On March 5, 2007 an edition of the mX was published in Brisbane for the first time with 40,000 copies daily.
Format and content
Since it is intended for local transport, the mX is significantly thinner than other daily newspapers. The smaller format makes it easier to read the newspaper in local transport. The news usually only consists of headings and short additions. Politics is very short, stars, starlets, trendy, curious and a little sport dominate.
subjects
- News - with weather forecast for the next day
- Sport - behind the news
- Brainwave - u. a. Sudoku
- Talk
- Flicks - the evening films
- The box - evening program on TV
- Program - also evening program on TV (6 p.m. - midnight)
- Citybeat - music
- Goss & glam - entertainment for women
- Quickie - short interview with VIPs
- careerone - job exchange, sponsored by careerone
Individual evidence
- ↑ Lawrence Gibbons, Bill of rights needed, archived copy ( memento of the original from March 25, 2008 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , July 24, 2007
- ↑ mX spreads to Brisbane , mX (Melbourne) March 5, 2007, page 4.
