Mammut Sports Group

from Wikipedia, the free encyclopedia
Mammut Sports Group AG

logo
legal form Corporation
founding 1862
Seat Seon , Aargau SwitzerlandSwitzerlandSwitzerland 
management Oliver Pabst
(Chief Executive Officer )
Number of employees 882 (2018)
sales 253.4 million CHF (2018)
Branch Mountain sports clothing, mountain sports equipment
Website www.mammut.com

The Mammut Sports Group AG (formerly Arova mammoth AG , Mammut AG ) is a Swiss manufacturer of mountaineering, climbing, outdoor and winter sports equipment. The Mammut Sports Group includes the brands Mammut , Ajungilak , Lucido and Raichle . Mammut Sports Group is part of Conzzeta Holding AG .

Mammut's German headquarters in Wolfertschwenden

history

Mammut climbing harnesses

The company was founded in 1862 by Kaspar Tanner in Dintikon as a rope manufacturer. Today the Seon- based Mammut Sports Group belongs to Conzzeta AG .

Mammut specializes in outdoor clothing , backpacks , climbing ropes and harnesses , avalanche search devices and headlamps under the Lucido brand and sleeping bags under the Ajungilak brand.

The Norwegian sleeping bag manufacturer Ajungilak has also been part of the Mammut Group since 2001 . On April 1, 2003, the Mammut Sports Group took over Raichle. The traditional Swiss brand Raichle covers the sub-markets of mountain, trekking, hiking and multifunctional shoes. In spring 2009, the Raichle brand was given up in favor of a uniform brand identity. The products have been marketed under the name Mammut ever since. On July 1, 2011, the company took over the manufacturer of avalanche backpacks Snowpulse .

In 2011, the Mammut Sports Group generated sales of 210.8 million Swiss francs (around 70% abroad) with 465 employees and is one of the leading manufacturers in the climbing rope market. The company is one of the so-called hidden champions . Mammut employs over 400 people and operates worldwide through subsidiaries, distributors and agencies. The central distribution warehouse for Europe was in Memmingen, Bavaria, in Germany until the end of 2012 . Due to the company's expansion, the distribution warehouse had to be expanded several times. In July 2011, in Wolfertschwenden, just a few kilometers from Memmingen, the groundbreaking was set for a new European warehouse, which was moved into at the end of 2012 and has been its new headquarters ever since.

Mammut operates flagship stores in Switzerland, Germany, Korea and Japan as well as a warehouse sale every six months in the Swiss warehouse in Seon.

In 2016, Mammut gave up its own rope factory in Seon and sold the systems for manufacturing mountain ropes from the Austrian company Teufelberger .

Since 2019, selected products have included an NFC chip, called Mammut Connect. Comprehensive product information and additional services can be used via an app.

In December 2019, the Conzetta Holding announced its intention to part with the sporting goods division.

Social responsibility

In 2010, the non-governmental organization Declaration of Bern compared the standards of working conditions in production countries by means of surveys and internet research at 77 fashion labels. Mammut was placed in the best “advanced” category out of five categories.

As long-term goals, the company sets itself the development of scalable business models in the international target markets, the expansion of the digital offers and the conception of products that can be used more versatile in urban areas. Environmentally harmful substances are to be completely banned from the supply chains by 2023, and completely fair working conditions in the production and origin of animal materials from responsible sources are to be ensured.

Economic

Net sales by region (2018):

Europe
  
 67%
America
  
 11%
Asia and the rest
  
 22%

Net sales by products (2018):

clothing
  
 65%
hardware
  
 23%
Shoes
  
 12%

EBIT 2016 - 2018 (in CHF million): 2016: 1.2 2017: 0.1 2018: 5.2

literature

Footnotes

  1. ↑ https://report.conzzeta.com/2018/app/uploads/Geschaeftsbericht_2018.pdf Conzzeta Annual Report 2018
  2. ↑ textilwirtschaft.de, Mammut puts on Raichle shoes , January 22, 2003 ( Memento from June 9, 2015 in the Internet Archive )
  3. ^ Textilwirtschaft.de, Mammut: Raichle becomes Mamm , June 10, 2008 ( Memento from June 9, 2015 in the Internet Archive )
  4. ↑ Mammut Sports Group press release, In tune with the times: Mammut Sports Group takes over avalanche airbag specialist Snowpulse SA , July 6, 2011
  5. ↑ Handelszeitung, January 15, 2008 - World class from the smallest niches
  6. ↑ Aargauer Zeitung about the suspension of rope production in Switzerland.
  7. ^ Mammut Connect
  8. ↑ Mammut is sold. In: spiegel.de. Retrieved December 9, 2019 .
  9. ↑ http://www.tagesanzeiger.ch/wirtschaft/unternehmen-und-konjendung/Hippe-Label--unfaire-Produktion/story/23511741
  10. ↑ Annual Report 2018 Mammut Sports Group

Web links

Commons : Mammut Sports Group  - Collection of pictures, videos and audio files