Marcel Nauer

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Marcel Nauer (* 1953 ) is a Swiss publisher.

Vita and career

Growing up in Switzerland, Marcel Nauer completed his school years at a humanistic grammar school , where he obtained the Graecum . After completing a degree in economics from the University of St. Gallen , he began his career as a product manager at the Nestlé food company .

When his aunt and publisher Elisabeth Dubler died in 1979 , it was immediately clear to the family who would run the family business, the Ars Sacra publishing house, in the fourth generation. At the age of 26, Marcel Nauer was now the youngest in the company and at the same time had full responsibility. But his grandfather, Herbert Dubler, had passed on to him his love for books and above all his “furor librorum”, the passion for book production, at an early age.

Publisher & innovation driver

Marcel Nauer was the publisher of the Munich publishing house arsEdition for more than 20 years . He built the originally denominational publishing house Ars Sacra, whose well-known hard-working pictures and popular Ida Bohatta works were still successful for a long time, under the new name arsEdition, to become one of the most important children's and gift book publishers. With a feeling for his target groups, he modernized the publishing program and added stationery and non-books to the range of books . The tripartite division of the program structure has been reflected since 1992 in the three bars of the "E" in the arsEdition logo, which connects the two words. The appropriate slogan " give & experience" followed later . With his idea of ​​creating cross-product "theme worlds", the publisher emotionalized marketing and thus sales promotion, which inspired the book trade .

Under the aegis of the Swiss, arsEdition achieved one of his greatest successes in 1994 with the title “ The Magic Eye ”. For around six months, the three magical titles in millions of copies occupied the first three places on the Spiegel bestseller list. With this unique book success behind him, Nauer consistently expanded the three pillars of children's books, gift books and stationery / nonbooks and positioned the arsEdition brand as a company that, according to Nauer, "repeatedly crosses the boundaries of traditional book formats with innovative book products." Pop-up books such as the art package, architecture package or the Berlin package developed into the publishing house's trademark in the 1990s and were based on Nauer's initiative to work with the paper artist Ron van der Meer. According to the FAZ of October 2, 1996, "Nauer has always had a weakness for ideas that use fabrics or fold-out pictures to break through the classic book form. Nauer raved about" interactive "products." And the NZZ on January 26, 1998 had the headline of its publisher portrait in the business section with the headline "Marcel Nauer - an innovative publisher. Always on the lookout for new book forms." According to Nauer, the publications must be "sensual and surprising, active, communicative and appealing."

In 2000 Nauer withdrew completely from the family business with the sale of the publisher to Bonnier .

Librarianship: RFID Pioneer

In 2002 Marcel Nauer and his brother Jacques Nauer founded the company Bibliotheca RFID Library Systems AG , today bibliotheca Switzerland AG , which develops and sells EM / RFID system solutions for libraries .

bibliotheca was considered a successful start-up from the start , the Nauer brothers as RFID pioneers. Today the company is an international technology and service company in the library sector and is considered a market leader . Its system solutions are used in more than 30,000 libraries worldwide.

The idea of automating the booking (loan / return ) and securing of media with RFID technology and introducing self-service initially met with a lot of resistance, but was declared standard in a few years. bibliothecas further developments find positive feedback in specialist publications: as innovations that are relevant for the library industry as well as for local authorities. An example is the Open Library technology, which enables the opening times to be expanded and thus supports the change in the library towards a third place .

Awards

  • 1994: Publisher of the Year ( Book Market magazine )
  • 2004: Zug innovation award to Bibliotheca RFID Library Systems AG for the development and worldwide marketing of an automation and media security system for libraries.
  • 2005: Swiss Technology Award to Bibliotheca RFID Library Systems AG for the development of the BiblioChip RFID system.

Individual evidence

  1. ^ Biographical notes in connection with a lecture , accessed on June 15, 2016.
  2. Birgit Franz, Constanze Lindner Haigis: 100 years of ideas. 1896-1996. 1st edition. arsEdition, Munich and Zug 1996, ISBN 3-7607-1701-2 , p. 109 .
  3. ^ Buch Markt Verlag K. Werner GmbH: Ex-Ars edition publisher Marcel Nauer founds consulting company - book market. In: buchmarkt.de. June 28, 2001, Retrieved February 6, 2017 .
  4. Publishers: Golden Autumn . In: Der Spiegel . No. 34 , 1994 ( online ).
  5. ^ ArsEdition sold to the Swedish Bonnier group. Accessed April 30, 2020 .
  6. Celebrities present Berlin book. Accessed April 30, 2020 .
  7. List of pop-up books on Amazon. Accessed April 30, 2020 .
  8. ↑ Finance ideas with the magical millions. In: Frankfurter Allgemeine Zeitung | Economy | S. October 26 , 1996, accessed April 30, 2020 .
  9. Gemperle, Reinhold: On the constant search for new book forms. In: Neue Zürcher Zeitung, 20 (1998). January 26, 1998, accessed April 30, 2020 .
  10. BITonline issue 1/2007: Five years of Bibliotheca RFID Library Systems. In: bit-online.de. Retrieved February 6, 2017 .
  11. libraryca | About us. Accessed April 30, 2020 .
  12. Martina Semmler-Schmetz and Andreas Bohne-Lang: Ten years of using RFID in the library of the Medical Faculty Mannheim. In: Library Service | Volume 50: Issue 6. DeGruyter, October 5, 2016, accessed on April 30, 2020 (German).
  13. Petra Hauke ​​(Ed.): Public Library 2030. Challenges - Concepts - Visions . 1st edition. BOCK + HERCHEN Verlag, Bad Honnef 2019, ISBN 978-3-88347-304-8 , pp. 73 ff., 109 ff .
  14. Vivien Drude: The open library concept: an analysis and recommendations for action for public libraries. UNIVERSITY OF APPLIED SCIENCES HAMBURG Department Information Library and Information Management, April 2017, accessed on April 30, 2020 .
  15. Reference reports Open Library. bibliotheca, accessed April 30, 2020 .
  16. Prize winner since 1993. Accessed April 30, 2020 .
  17. ^ DABI - German Library Database. Accessed April 30, 2020 .