Technical school for advertising and design Berlin

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The Technical School for Advertising and Design (FWG) in Berlin was a training center for commercial graphics , public relations and exhibition design .

history

In 1892 the Berlin magistrate founded the II. Berlin Craft School . The first director was the engineer and boat builder Hermann Tradt (until 1913). In 1932, this arts and crafts school was converted into the Higher Graphic Technical School in Berlin . On May 4, 1936, by order of the Nazi Reich student council of German advertisers, the institution was renamed Höhere Reichswerbeschule, and in 1938 it was renamed Advertisement School . In an air raid in February 1945, the school building on Andreasstrasse, which had served as a domicile for over 40 years, was destroyed. In October 1945 the training center was reopened as a master school for graphics and book trade by the Berlin magistrate. With a clear demarcation from the advertising school of the National Socialists, the graphic trade and book art should be brought back to the fore of the training. In doing so, the school returned to the traditions of the higher graphic technical school in Berlin .

As a result of the division of Berlin, part of the school moved to West Berlin in 1949 in order to be absorbed into the Berlin School of Fine Arts . The Berlin Technical College for Graphics, Printing and Advertising was set up in East Berlin , where the advertising department was set up in addition to the graphics department. In 1952 the Berlin technical college for graphics, printing and advertising moved to Oberschöneweide at Nalepastraße 203/205, in the north wing of a school building built in 1914. A total of 22 classrooms and 9 workshop rooms were newly furnished. A technical school was created with a profile that is unique in the GDR.

Since 1967, the training center has been called the Technical School for Advertising and Design (FWG) and has taught both direct and distance students. After completing their training, graduates of the technical college worked in the advertising departments of the combines and companies , in DEWAG advertising, in inter-advertising, in foreign and domestic trade companies, in publishing houses, editorial offices, theaters, museums and in state and social institutions.

The FWG had cooperative relationships with DEWAG-Werbung, the Leipzig trade fair office , the German Building Academy , publishers, trade and industry since the 1970s .

From 1972 onwards, courses for senior advertising specialists from the Eastern Bloc countries were held in the RGW technical school . During this time, long-term cooperation agreements were concluded with companies and organizations that dealt with the design of advertising, including for

In 1989 the FWG had eleven employees in research and teaching, 18 employees, 37 teachers and 100 students. In 1990 the college of applied sciences submitted an application to the state of Berlin to convert it into a technical college. In the future, the University of Applied Sciences should train 600 students in direct study and 90 in distance and evening study. However, these plans were not implemented. In 1993 the Berlin School of Advertising and Design was wound up. The Potsdam branch has merged into the Potsdam University of Applied Sciences .

Departments

With a three-year training period, the following training courses were offered:

  • Trade fair and exhibition designer,
  • Book and press typographer,
  • Commercial artist,
  • Advertising economy (e.g. for advertising management, advertising copy and advertising methodology)

and from 1955 in the Potsdam school section

  • Color and surface designers for the building industry as well
  • restorer

A university education in the field of commercial graphics or book and font graphics was possible after graduating from the FWG at the Art Academy Berlin-Weißensee , the University of Graphic and Book Art Leipzig and at the University of Industrial Design Halle, Burg Giebichenstein .

Directors

1955–1973 Werner Nerlich

The painter and graphic artist Werner Nerlich was born in Nowawes in 1915 and attended an art school in Berlin, where he a. a. learned from Hans Orlowski and Max Kaus . In 1945 he was a co-founder of the Kulturbund and a close friend and colleague of Otto Nagel . In 1947 he founded the State Painting School in Potsdam, from which the Technical School for Applied Arts Potsdam emerged in 1951 . From 1955 to 1973 he was director of the technical college for advertising and design in Berlin and the branch in Potsdam. In addition to painting and graphics, he created works of building-related art, such as the metal relief on the swimming pool “Am Brauhausberg” in Potsdam , the mural in the old town hall and the bell stele in the old cemetery . Nerlich died in Potsdam in 1999.

1973–1983 Erhart Bauch

The graphic artist Erhart Bauch was born in Seelingstädt near Werdau in 1921 . From 1935 to 1939 he was trained as a typesetter. From 1949 to 1953 he studied at the Leipzig School of Graphics and Book Art . He then worked as a freelance graphic designer and typographer for various publishers. From 1963 to 1973 he taught at the Berlin-Weißensee School of Art . Erhart Bauch then switched to the Berlin Technical School for Advertising and Design, where he was director from 1973 to 1983, before leaving the technical school in 1986. Erhart Bauch died in 1991.

1983–1991 Günter Knobloch

Günter Knobloch , born in Leipzig in 1937, studied history and art education at the Karl Marx University in Leipzig from 1956 to 1957 and then from 1957 to 1962 commercial graphics with Walter Funkat at the Halle University of Industrial Design, Burg Giebichenstein . From 1962 to 1965 he then worked as a commercial artist / designer at the Institute for Design at the university. In 1965 Günter Knobloch moved to the Central Institute for Design in Berlin. There he was responsible for exhibitions at the Central Institute and the Office for Industrial Design at home and abroad until 1970. In 1971 he took over the management of the commercial graphics department at the Berlin School for Advertising and Design and then the design department. From 1983 to 1991 Günter Knobloch was director of the technical college with its branch in Potsdam.

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