Sanostol

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Sanostol is the brand name of a product family of the pharmaceutical company Nycomed Deutschland GmbH , which was taken over by the Japanese Takeda Pharmaceutical Company in 2011 and sold to Dr. Kade Pharmaceutical Factory was sold. This includes multivitamin products that are sold in the form of lozenges or juices, but much more often under the name Multi-Sanostol as a thick syrup in triangular glass bottles in pharmacies and supermarkets without a prescription . The funds are primarily targeted at children.

history

A cod liver oil - emulsion was invented in Norway and licensed by the Essen manufacturer Roland under the brand name from 1935 Sanostol offered. After the Second World War, the license was given elsewhere in Austria and Switzerland, so that distribution there was not possible. In 1965, the manufacturer changed the composition to a preparation with natural and nature-identical vitamins . In 1978 the manufacturer Roland, which in 1972 belonged to the Hamburg chemical factory Promonta, which was owned by the Quandt Group through Varta and Byk Gulden Lomberg GmbH, moved its location to Hamburg. In 2002 Roland Arzneimittel GmbH was renamed Altana Consumer Health GmbH. The Hamburg location was closed at the end of 2003. The pharmaceutical division of Altana was transferred to the Danish company Nycomed on January 1, 2007 and from there to Dr. Kade, so that Sanostol has since been led by Dr. Kade is evicted.

commercial

The jingle , which is played at the end of all television and radio commercials, was registered as a sound mark 39976655. Children originally sang the product name “Saanoostooool” in the melody of the major - the triad D flat , F sharp and B flat . In more recent spots only one child sings, the tone sequence is now transposed to c sharp, e, a . Above all, an advertising spot from the 1980s is known in which a boy lingers sadly in the middle of a puddle in the rain until his mother gives him Sanostol and he and the other children through the rain and the through the advertised "strengthened defenses" Puddles are raging.

rating

Food supplements containing vitamins are generally dangerous, especially those with fat-soluble vitamins, as they can lead to hypervitaminosis . In the 6/2008 issue of its Test magazine, Stiftung Warentest rated the Sanostol multivitamin juice and the Sanostol lozenges as "not suitable" when testing 23 vitamin preparations because the "dose of vitamin A was too high". In the August 2009 issue of the Öko-Test magazine , the Sanostol lozenges, which were only rated "satisfactory" in the Öko-Test Kompakt child nutrition 11/2008 due to the increased vitamin content, were given "indications of colds or immune system" on the packaging "Inadequate" devalued because the vitamin C featured in advertising does not protect against it.

Web links

Individual evidence

  1. a b c Annual report of Altana AG for the year 1998, p. 22-23  ( page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. PDF file.@1@ 2Template: Dead Link / www.altana.de  
  2. a b Pharmaceutical giant Altana closes Hamburg location in: Hamburger Abendblatt from August 26, 2003
  3. ↑ The manufacturer's product history online ( memento from April 7, 2010 in the Internet Archive ), accessed on November 14, 2010
  4. ↑ Leading article: The liberal cod liver oil in: Frankfurter Rundschau of February 9, 2010
  5. COMPANY: Don't croak in: Der Spiegel 42/1972 of October 9, 1972
  6. Pharma: Altana sells pharmaceuticals division to Danish Nycomed in Frankfurter Allgemeine Zeitung of September 21, 2006
  7. Trademark law: Beautiful, colorful trademark world: Part 2: Lion's Roar and Sanostol Jingle in: Manager Magazin from November 29, 2004.
  8. A president intervenes in: Süddeutsche Zeitung of March 31, 2009.
  9. Stiftung Warentest: Test food supplements for children in: test 6/2008
  10. Children's point multivitamin Kraft-Trunk, Saft; Sanostol, lozenges in: ÖKO-TEST August 2008.