Neumarkter Lammsbräu
| Neumarkter Lammsbräu Gebr. Ehrnsperger KG | |
|---|---|
| legal form | Limited partnership |
| founding | 1628 |
| Seat |
Neumarkt in the Upper Palatinate , Germany
|
| management | Johannes Ehrnsperger |
| Number of employees | 141 (2019) |
| sales | 26.8 million euros (2018) |
| Branch | Beverage manufacturer including brewery , malt house |
| Website | lammsbraeu.de |
The Neumarkter Lammsbräu Gebr. Ehrnsperger KG is a German brewery and malt house in Neumarkt in the Upper Palatinate (Bavaria). The company produces beverages with raw materials from organic farming .
history
The company, founded in 1628, has been owned by the Ehrnsperger family since 1800 and has been producing beers with raw materials from organic farming since 1986, with other drinks added later. In 1992 it was the first brewery in Europe to be certified according to the EC organic regulation . Since 1995 the entire range has been converted to organic-certified products. In 2010 the company and the quality association Biomineralwasser e. V. states that there should also be organic criteria for mineral water .
Business data
In August 2008, Susanne Horn was appointed to the management of the family company, taking over from Franz Ehrnsperger (owner). In 2018 Johannes Ehrnsperger took over the management.
In 2016, the company achieved sales of around EUR 23 million with 119 employees. The total sales were over 200,000 hl .; Beer accounted for 86,000 hl of this.
In 2018 the total sales increased to 239,687 hl .; 100,288 hl. beer accounted for it.
Memberships
The company is a member of the Federal Association of Natural Food, Natural Goods Manufacturing and Trading. V., in the association of ecological food producers , partner of the organic associations Naturland and Bioland and member of the free brewers .
Corporate philosophy
Sustainability management
The company operates a sustainability management system (EMAS, ISO 14001, EFQM). All developments have been documented in annual sustainability reports since 1992. The brewery has already received several awards for this commitment.
Sustainability award
In order to promote sustainable social development, the company has been awarding an annual sustainability award in five categories since 2002 : private individuals , non-profit organizations , media professionals , companies and employees . The winners must have achieved ecological and social improvements and promote a sustainable economic culture. The prize money is 10,000 euros.
Beer without genetic engineering campaign
In September 2006, the company, together with the S. Riegele brewery and the Stralsund brewery, published a manifesto for the permanent safeguarding of the German purity law , with the aim of excluding agro-genetic engineering in beer. 420 breweries have joined the manifesto.
Ecological purity law
The “ecological purity law” imposed by the company itself is intended to expand the purity law and organic criteria with additional regulations for the production of beer; Pesticides, genetically modified plants, chemical-synthetic fertilizers and artificial additives are excluded.
Award
The owner Franz Ehrnsperger was awarded the German Environment Prize in 2001 for his ecological production process and environmental management.
Products
Organic beers
- Pilsner
- Noble pils
- dark
- Draft beer
- Festival beer
- Urstoff
- Spelt
- Slight whiteness
- White (light wheat wheat)
- Black (dark wheat yeast)
- EdelHell
- Cyclist
- Neumarkter Lammsbräu gourmet beer editions
In addition, Lammsbräu brews a summer and a winter festival beer every year, which are also supplied to some regional folk festivals (e.g. in Neumarkt and Parsberg).
Alcohol-free organic beers
Special products
- gluten free
- gluten free alcohol free
Organic soft drinks
Lammsbräu's soft drink brand is called Now.
- Black Cola
- Orange Cola
- Sunny orange
- Fresh lemon
- Red berry
- Red Kiss
- Sweet mandarin
- Grapefruit
- Holler blossom
- Golden Peach
- Pure lemon
- Pink rhubarb
Organic mineral water and chorle
- BioKristall (still / classic)
- BioKristall apple - elderberry spritzer
- BioKristall apple spritzer
BioKristall is the first mineral water in Germany to have the organic certificate from the quality association Biomineralwasser e. V. by the certification body BCS Öko Garantie GmbH. This means that the mineral water meets the very highest, strictly defined purity requirements - even where the German mineral water ordinance does not provide for any limit values (e.g. pesticide breakdown products, uranium); it is filled and transported in an environmentally friendly manner. In 2010, the Central Office for Combating Unfair Competition took legal action against the designation of organic mineral water. However, the Federal Court of Justice ruled in 2012 that organic mineral water is permitted as a sales name. Lammsbräu warned Danone in November 2018 for misleading marketing of Volvic as organic mineral water . Lammsbräu made z. B. does not adequately protect the environment and accuses the company of greenwashing .
production
- Raw materials are of organic quality and mainly come from the region. The company cooperates with around 100 farmers who jointly cultivated an area of 4,650 hectares in 2012.
- The hops come from the Spalter and Hersbrucker Land. In contrast to today's more common hop powder or hop extract, it is processed in whole cones. So no ingredients should be lost.
- The company produces its own malt, which gives the master brewers more control over taste nuances and colors.
distribution
The products are available in organic food stores, in specialist beverage markets and in restaurants. The organic beers and organic soft drinks are available throughout Germany and in individual European countries.
criticism
In order to alleviate esoteric concerns of certain customers, barcodes of the goods were provided with an additional horizontal line. The line was replaced with the outline of a lamb in October 2018.
Web links
Individual evidence
- ^ History of Lammsbräu based on his own account
- ↑ a b c d Stefanie Roth: Neumarkter Lammsbräu takes stock. In: Mittelbayerische.de . April 10, 2019, accessed April 16, 2019 .
- ↑ Nina-Anika Klotz: Brewery: With non-alcoholic organic beer to the market leader. In: zeit.de. December 7, 2013, accessed December 9, 2014 .
- ↑ Neumarkter Lammsbräu can increase beer sales , at www.nordbayern.de , accessed on February 14, 2017
- ↑ Sustainability Report 2017 , p. 129 (PDF)
- ↑ https://www.lammsbraeu.de/ueber-uns/zertifikierungen
- ↑ https://www.brand-trust.de/de/artikel/2012/Markenstrategie-Lammsbraeu-Susanne-Horn-Interview.php
- ↑ www.ranking-nachhaltigkeitsberichte.de ( Memento from November 20, 2013 in the Internet Archive )
- ↑ www.emas.de
- ↑ lammsbraeu.de ( Memento from July 21, 2012 in the Internet Archive )
- ↑ bier-ohne-gentechnik.de
- ↑ www.lammsbraeu.de ( Memento from September 8, 2012 in the Internet Archive )
- ↑ The organic brewer Dr. Franz Ehrnsperger - Environment Prize Winner
- ↑ Gourmet beer edition: Lammsbräu 1628 Oak Aged - HopfenLiene. In: HopfenLiebe. May 19, 2016. Retrieved May 22, 2016 .
- ↑ www.bio-mineralwasser.de
- ↑ juris.bundesgerichtshof.de
- ↑ Lammsbräu warns Danone. In: Mittelbayerische.de. November 13, 2018, accessed November 13, 2018 .
- ↑ Barcode Conspiracy . Labelident GmbH. March 25, 2015. Accessed June 24, 2017.
- ↑ Line through barcode: Lammsbräu in the criticism . Verlag Nürnberger Presse Druckhaus Nürnberg . June 24, 2016. Retrieved June 24, 2017.
Coordinates: 49 ° 17 ′ 2.1 ″ N , 11 ° 27 ′ 39.8 ″ E