Novum (magazine)
novum - World of Graphic Design is an existing since 1924 Journal of Graphic Design . Originally called "Nutzgraphik" (commercial graphics), the specialist magazine that appears twelve times a year now deals with the subjects of graphic and communication design . In addition, both established designers and young talents are presented in the paper . The newspaper appears in German and English . Its editions since 1924 are archived in the New Collection of the Pinakothek der Moderne in Munich and can be viewed there by the public.
history
In Germany, the publications of the “ Verein der Posterfreunde ” under the name “ Das Plakat ” contributed to the rise of the magazine. From 1910 until its dissolution in 1922, the association published a quarterly, in the last year 1921, a monthly magazine with a circulation that increased from an initial two hundred to more than five thousand copies, paving the way for the first bilingual magazine for graphic design ( English / German), which was published from 1924 under the name “Nutzgraphik” in the Berlin publishing house “Phönix Druck”.
Within two years, the magazine had grown into a "monthly to support artistic advertising," said the founder KH Frenzel, who published alongside the editorial work also reviews the German poster art and primarily on the creativity of the Bauhaus and other representatives of the avant-garde concentrated . At the same time he maintained connections in Europe and the USA as a board member of the “ Association of German Commercial Graphics ”. So the magazine was able to report on worldwide developments. The magazine portrayed the Russian constructivist El Lissitzky and the American designer Edward McKnight Kauffer, along with other artists .
In the USA "The Book Service Company of New York" took over the distribution of the magazine. With the subtitle "International Advertising Art" it survived the first years of the Third Reich , but had to cease publication from 1944 due to the Second World War and the difficult post-war years. It was re-established in 1950 by Eberhard Hölscher at Bruckmann Verlag . While illustrations still shaped the appearance of the magazine in the late 1950s and the Futura font was used, branding and corporate design became increasingly important in the 1960s. From 1966 the paper used the Helvetica font .
In the 1970s, pedagogical topics were the content of the magazine and following the switch from metal type to photo typesetting , a new, simple and functional layout appeared , which seemed to contradict the new content on postmodernism and computer design. In number novum 8/84, for example, the posters by the French poster artist and designer Alain Le Quernec contrasted with the new digital world of images.
Various design trends of the eighties led to a series of parallel style changes and the appearance of the magazine changed several times. The compressed Old Face font was followed first by Otl Aichers , then Rotis and finally Garamond . During this time there was also a generation change in the novum editorial team and the magazine, which previously appeared in four languages (German, English, French, Spanish), was reduced to German and English.
Today novum is published by Stiebner Verlag in Munich; the editorial office, headed by Bettina Schulz, is located in the will Magazine publishing house. Since the beginning of the 2000s, the magazine has devoted itself increasingly to the subject of haptics . A different finishing process, cover material or fine paper is presented in almost every issue.
Data
- Magazine format: 230 × 297 mm
- Printing: four-color printing according to the euro scale , 70 grid
- Binding: Lumbeck
- Paper: 300 g / m² cover, 150 g / m² inner section
- Fonts: Neue Helvetica, Caslon Book
- Frequency: 12 issues a year
- Edition: Print: 11,817, distributed edition: 8,278, subscription edition: 6,119