Association of poster friends

from Wikipedia, the free encyclopedia

The association of poster friends , also association of poster friends e. V. for art in advertising ( VDP ), was an association founded by " poster friends" in Germany at the beginning of the 20th century . It was made up of collectors , advertising graphic designers , advertising artists , art schools , print shops , museums and libraries , and clients together. To promote artistically designed advertising , the association organized competitions and published publications such as Das Plakat . The Association of Poster Friends played a major role in the professionalization of commercial graphic artists and is considered the forerunner of the Association of German Commercial Graphic Artists (BDG).

history

“ Danger of lightning !”, Advertisement for the fire protection company Minimax by Lucian Zabel , in: Das Poster , April 1921

The association of poster friends e. V. for art in advertising was founded in 1905 by six "poster friends" in Berlin . Among them were the dentist and collector Hans Sachs , the artist Lucian Bernhard and Hans Meyer. These first members formulated the promotion of advertising as the association's goal. They intended "to influence the poster industry in the artistic sense in particular and to encourage public and business interest in the artist poster through exhibitions , lectures and the exchange and sale of posters."

The association of poster friends mediated between inquiring customers and the independently artistically working association members and vice versa. The club magazine Mitteilungen des Verein der Posterfreunde , published from 1910 onwards, was followed by the magazine Das Plakat , which appeared for the first time in 1913 and until the club was dissolved in 1920 . Journal of the Association of Poster Friends e. V. These publications found a large group of buyers: while the forerunner first edition was still 200 copies in 1910, 3,000 copies left the printing presses in 1916. At the same time, the number of association members grew: while in 1912 there were 551 members, the number increased to 1,150 in the following year. Numerous “prominent designers and critics ” were included, as well as influential companies and organizations such as the Wiener Werkstätte , Hollerbaum & Schmidt , the Henkell & Co. Sektkellerei , the Association of German Advertising Professionals (VDR), the “Library of the Royal Museum of Decorative Arts Berlin ”, the Farbenwerke of Bayer AG , the brand owner of 4711 and the chocolate manufacturer Stollwerck .

In addition to the headquarters of the Association of Poster Friends in Berlin, local groups were formed in Dresden , Munich and Hanover .

In the Weimar Republic , the association dissolved in 1920.

Competitions

1915 award-winning draft of the war postcard "Invasion" by Georg Kindermann by the VDP, Hanover local group

The association of poster friends called a total of eight design competitions. During the First World War , the “main association” announced four competitions at the same time in 1915. The works that were then submitted were exhibited at the instigation of the Hanover branch in December of that year in the Kestner Museum in Hanover .

The local chapters also organized their own competitions. In 1915, the local branch in Hanover announced “a closer competition to obtain two war postcards”. The subsequent award-winning designs by Georg Kindermann and Valentin Mink were then "added in original prints" to the March 1915 issue of the club magazine Das Plakat .

Fonts

Periodicals:

  • 1910–1912: Announcements from the Association of Poster Friends
  • 1913–1921: The poster. Journal of the Association of Poster Friends e. V. , initially in Berlin: Max Schildberger, owner A. Schlesinger; later Berlin: Verlag Das Plakat
    • therein 1919–1921: Supplement Die Kultur der Verklame
    • Gustav Edmund Pazaurek : Script poster and poster script , In: Das Plakat , Vol. 5, 1914, No. 4, pp. 144–157.
    • Max Schwarzer : Self-confessions , In: The poster , Vol. 9, 1918, No. 4, pp. 3–10.
    • Walter von zur Westen : German advertising art from five centuries , In: Das Plakat , Vol. 9, 1918, No. 5–6, pp. 157–231.
    • Franz Christophe : Some personal remarks on my work , In: Das Plakat , Vol. 9, 1918, No. 5-6, pp. 232-238.
    • Anna Goetze: Women in the service of advertising art / by Anna Adelheid Goetze, Bremen. In: Das Poster , Vol. 10, 1919, No. 2, pp. 93-108
    • Albert Schramm : Buchdrucker- und Buchdrucker-Signete , In: Das Plakat , Vol. 10, 1919, No. 6, pp. 401-412.
    • Kersten Paul : colored paper. His story, technique, type and usability , In: Das Plakat , Vol. 11, 1920, No. 9, pp. 411-426.
  • 1919–1921: Handbooks of Advertising Art , Berlin-Charlottenburg: Verlag Das Plakat
    • Volume 1 Fritz Rudolf Uebe : The collection of applied graphics. Directory of the collecting members of the Verein der Posterfreunde eV , 1919 ( digitized version ).
    • Volume 2: Fritz Rudolf Uebe: artist's mark . Compilation of 456 characters from German and foreign advertising artists , 1919
    • Volume 3: Hans Sachs : Writings on the art of advertising , 1920.
    • Volume 4: Our Advertising Artists, Volume 1 , 1920.
    • Volume 5: Our Advertising Artists, Volume 2 , 1921.

other:

  • Statutes / Association of Poster Friends eV Kuno Bergmann, Berlin 1914.
  • Otto Schmidt-Bertsch (Ed.): The poster. Catalog. Exhibition of Munich Advertising Art, July - August 1914 in the exhibition park, workshop building. Organized by the Association of Poster Friends, Local Group Munich , In: Munich , Kunst-im-Druck-GmbH, Graphische Kunstanstalt, Munich 1914 ( digitized ).
  • Rudolf Pencil: New German book illustration , supplement to the communications of the Association of Poster Friends , Berlin 1915
  • German merchants, speak German! , Ed. General German Language Association, Association of Poster Friends u. a. Feyl, Berlin 1915.
  • Dresden advertising show for all areas of advertising. 23 October to 6 November in the art exhibition rooms , Lennéstraße, 1921. Organized by the association d.erPlakatfreunde e. V., local group Dresden, and the Bund Deutscher Nutzgrafiker, local group Dresden. O. Laube, Dresden 1921.

literature

  • Club news , in: The poster. Journal of the Verein der Posterfreunde eV , vol. 5, November issue 1913, pp. 260–261.
  • The Association of Poster Friends 1905–1915. A look back , in: Das Plakat , vol. 7, 1916, pp. 31–32.
  • Martijn F. Le Coultre, René Grohnert, Bernhard Denscher, Robert K. Brown: Hans Sachs and the poster revolution . Accompanying brochure for the exhibition from July 2 to September 15, 2013 in the Nederlands Affiche Museum, Hoorn. Stichting Affiche Museum Nederland, Hoorn [2013], ISBN 978-90-77402-00-9 and ISBN 90-77402-00-4 .
  • Martijn F. Le Coultre: De Berlijnse "Verein der Posterfreunde" (1905–1922) en hair betekenis voor Nederland . In: De boekenwereld , Vol. 29, 2013, No. 4, pp. 80-85.
  • Julia Sea; New look at the new typography. The reception of the avant-garde in the professional world of the 1920s (= design , Volume 31), also dissertation 2014 at the Bergische Universität Wuppertal, Bielefeld: transcript Verlag, [2015], ISBN 978-3-8376-3259-0 and ISBN 3- 8376-3259-8 , p. 316 and others ( Preview via Google Books).

Web links

Commons : the poster. Journal of the Verein der Posterfreunde eV  - Collection of pictures

Individual evidence

  1. ↑ a b Compare the information and cross-references in the catalog of the German National Library
  2. ↑ a b c d e Julia Meer; Association of Poster Friends , in this: A new look at the new typography. The reception of the avant-garde in the professional world of the 1920s (= design , Volume 31), also dissertation 2014 at the Bergische Universität Wuppertal, Bielefeld: transcript Verlag, [2015], ISBN 978-3-8376-3259-0 and ISBN 3- 8376-3259-8 , pp. 316 et al .; Preview over google books
  3. ^ A b c Albert Brinckmann : Report of the local group Hanover , in: The poster ... , January 1916 edition, p. 126; ( Digitized version ).