Paul Rademacher (graphic designer)

Paul Rademacher (born August 3, 1901 in Hanover , † 1989 ) was a German commercial artist and painter.

Rademacher created advertising graphics for objects such as cameras, car tires, chipboard, furs, beer, machine tools and shoes. His work was noticed all over Germany on billboards, advertising pillars , buses and trams. The artist designed graphics for the zoo, for horse races or art exhibitions and received commissions to highlight dangers in traffic.

Live and act

The stylized Hermes head of the Hanover Fair based on a design by Paul Rademacher from 1947

Born at the time of the German Empire , Paul Rademacher worked in the early 1920s as an advertising manager at the Wülfeler iron works before settling then automatically made. From 1927 he worked as a painter and graphic artist in Hanover. Here he worked as a commercial artist for Continental AG, among others .

In addition, he worked at the Hanover School of Applied Arts .

After the air raids on Hanover in World War II , Rademacher made sketches of ruins. In 1947, almost overnight, he created the Hermes head , the logo and the symbol of today's Hannover Messe , for the export fair . For this he received 1,600 Reichsmarks , at that time the equivalent of "3 pounds of butter on the black market".

Rademacher was a board member of the Association of German Commercial Graphics . At the end of the 1960s he lived at Beethovenstraße 8 in the Hanover district of Linden-Mitte .

Awards

Rademacher was awarded first prize in several competitions.

Media coverage (selection)

Thomas Christes: August 3, 1947: Paul Rademacher designs the trade fair symbol Hermeskopf , audio recording (about 2.5 minutes) in the broadcast NDR 1 Niedersachsen [o. D.]; last accessed online on October 30, 2014

literature

Charlotte Ferg-Frowein : Rademacher, Paul. In: Kürschner's graphic artist handbook Germany, Austria, Switzerland. Illustrators, commercial artists, typographers , ed. by Charlotte Fergg-Frowein, 2nd, expanded edition, Berlin: de Gruyter, 1967, p. 236; partly online via Google books
Hans Asbeck, Gert Busch, Walther Engel, Dietmar Franke, Sieglinde Kaczmarek, Christoph Walther (Red.): Die Beethovenstrasse: 1898 - 1998, ed. from IGS Hannover-Linden, Baumgart print agency: Hannover-Linden 1998, therein:
- Martina Neumann: Paul Rademacher, or: A Sign for the World from Beethovenstrasse 8 , pp. 169–172
- Hans Asbeck: Born out of the head in one night, and that at Beethovenstrasse 8? , P. 173f.
Horst-Dieter Görg , Dieter Tasch : Hanover's technology in advertising , in this: (Ed.): It started in Hanover ... biscuits - bread rolls - calculating machines. About personalities, traditional companies and milestones in the history of technology , with contributions by Torsten Hamacher ..., in cooperation with the Technik-Forum Hannover eV, 1st edition, Hannover: Leuenhagen & Paris, 2011, ISBN 978-3-923976-84 -3 , pp. 64-81

Web links

NN : 1947. History / A brand through the ages on the page netkey40.igmetall.de , downloadable as a PDF document

Remarks

↑ In contrast to this, the German National Library mentions the year of death 1985 ; compare the information under the GND number of the German National Library.

Individual evidence

↑ ^a ^b ^c Compare the GND number of the German National Library .
↑ ^a ^b ^c Thomas Christes: August 3, 1947 ... (see under the section media coverage )
↑ ^a ^b ^c ^d Charlotte Ferg-Frowein: Rademacher ... (see literature)
↑ NN: 1947. History ... (see under the section web links )
↑ Simon Benne: Pictures of the Fall of a City / The Historical Museum traces the destruction and rebuilding of Hanover in its moving exhibition “Cityscapes”. The show can be seen until May 18, 2014. See some impressions here. In: Hannoversche Allgemeine Zeitung , last updated online on September 12, 2013 and last accessed on October 30, 2014
↑ Klaus Mlynek : Hermeskopf. In: Klaus Mlynek, Waldemar R. Röhrbein (eds.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , p. 288.
^ Helmut Zimmermann : Beethovenstrasse. In: The street names of the state capital Hanover , Verlag Hahnsche Buchhandlung, Hanover 1992, ISBN 3-7752-6120-6 , p. 35

personal data
SURNAME	Rademacher, Paul
BRIEF DESCRIPTION	German commercial artist and lecturer
DATE OF BIRTH	August 3, 1901
PLACE OF BIRTH	Hanover
DATE OF DEATH	1989

[3] In contrast to this, the German National Library mentions the year of death 1985 ; compare the information under the GND number of the German National Library.

[DNB-1] Compare the GND number of the German National Library .

[NDR_1_Niedersachsen-2] Thomas Christes: August 3, 1947 ... (see under the section media coverage )

[Kürschners-4] Charlotte Ferg-Frowein: Rademacher ... (see literature)

[5] NN: 1947. History ... (see under the section web links )

[6] Simon Benne: Pictures of the Fall of a City / The Historical Museum traces the destruction and rebuilding of Hanover in its moving exhibition “Cityscapes”. The show can be seen until May 18, 2014. See some impressions here. In: Hannoversche Allgemeine Zeitung , last updated online on September 12, 2013 and last accessed on October 30, 2014

[7] Klaus Mlynek : Hermeskopf. In: Klaus Mlynek, Waldemar R. Röhrbein (eds.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , p. 288.

[8] Helmut Zimmermann : Beethovenstrasse. In: The street names of the state capital Hanover , Verlag Hahnsche Buchhandlung, Hanover 1992, ISBN 3-7752-6120-6 , p. 35