Pearl (mail order)
| PEARL. GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | September 6, 1989 |
| Seat | Buggingen , Germany |
| management | Daniel C. Ludwig |
| Number of employees | about 500 |
| sales | EUR 143 million |
| Branch | Retail and mail order |
| Website | www.pearl.de |
| As of December 31, 2017 | |
The Pearl.GmbH (proper spelling PEARL.GmbH ; formerly Pearl Agency General mediation mbH ) is a German mail order company that was originally only PC software - hardware and accessories offered, now also carries products from other areas such. B. Household Products. Pearl is headquartered in Buggingen in the Markgräflerland .
history
The mail order company Pearl was founded on September 6, 1989 in Bad Krozingen and began as a one-man business with the sale of shareware via Trend Verlag. While it was initially the success of the shareware magazine DOS-Trend that established itself on the magazine market, in the early 1990s it was possible to open a new market with a concept that was unique at the time: Renowned games and user programs in licensed full versions - initially on diskette , later on CD-ROM - were distributed through the newsagents together with a magazine. In this way, 124 titles with a circulation of over 30 million were published. With DVD titles such as "Eisenbahn.exe", "Alles über eBay" and "LingoMAXX", TREND GmbH also established its products in the discount and retail sectors.
In 1991 the Pearl Agency Allgemeine Vermittlungsgesellschaft mbH moved to Buggingen. Hardware such as scanners, modems, sound cards, etc. were later offered in the magazines distributed by Pearl. The first edition of the Pearl catalog appeared in May / June 1995 with 48 pages. Also in 1995 the first issue of the full version game magazine Bestseller Games followed . One year later, Pearl started its own online shop and the domain www.pearl.de. The catalog now has around 260 pages and, according to Pearl, has a print run of 13 million copies per year. The Pearl Communication & Consulting GmbH was founded 1999th In mid-2010, Pearl bought the factory site of the former Gubor chocolate factory in Müllheim and expanded the storage capacity on site by 9,000 square meters. On May 10, 2012, the shareholders' meeting decided to rename the company Pearl.GmbH . The change was announced in the commercial register on May 29, 2012.
In August 2017, Pearl expanded by purchasing commercial properties in Eschwege and Gittelde , which were previously owned by JAGO . Two different dispatch centers, warehouses, logistics and branches of various special departments will be located at the Eschwege location. The two logistics centers planned in Eschwege will concentrate on the dispatch of large items and express shipments and are designed for a capacity of over 60,000 shipments per day. The storage areas of Eschwege will hold more than 22,000 pallet spaces in the final expansion stage. In addition to the departments necessary for shipping and logistics, it is planned to set up departments / branches from the areas of service, quality management, IT, project management and marketing in the available office wing, depending on the regional staff availability. A technical hotline as well as an order acceptance and information call center should be located in the commercial property in Gittelde with the administration building and warehouses. The company is currently working on expanding the location and is planning to start operations as a storage and shipping location for large products in Gittelde in 2020 .
According to a Spiegel report from 2019, the mail order company sends up to 100,000 shipments per day at peak times.
Branches
There are branches in Austria, France and Switzerland (60 employees). Since 2004, Pearl has been offering a factory outlet in Auggen , on the B3 between Freiburg and Basel, in addition to the pure mail order business . The PEARL Factory Outlet has a sales area of 2000 m² and currently offers more than 12,000 products. The Swiss factory outlets are located in Pratteln near Basel, on Marktplatz in Basel , at Gäupark Süd in Egerkingen and in LimmatMall in Spreitenbach .
Trademarks
Many articles are imported directly from the Far East and offered as private labels ; including small items from the entertainment electronics and household sectors . The online shop includes over 16,000 (as of 2017) items from the fields of electronics, wellness, lifestyle, tools, car and mobile phone accessories as well as hobby, leisure and fun products. According to its own information, the company has over 120 own brands in its portfolio, including the iColor brand, under which compatible ink cartridges are offered. Pearl offers mobile phones, smartphones and smartwatches under the Simvalley Mobile brand.
Shopping channel
On March 1, 2012 launched teleshopping transmitter pearl.tv his program. The station can be received via SES ASTRA 19.2 degrees east. The program also started in HD on November 1st. On September 4, 2015, pearl.tv was the first European broadcaster to launch its free-to-air Ultra HD channel "pearl.tv UHD 4k" via Astra live from the IFA ( international radio exhibition ) in Hall 2.2 (100). The TV station is also available as a live stream on www.pearl.tv *. Since November 19, 2013 pearl.tv can also be received in the cable networks of Unitymedia and Pÿur . In July 2015 the pearl.tv STADION was inaugurated , which was built on the new sports grounds between Buggingen and Seefelden. In 2018, the TV station moved from Buggingen in South Baden to its TV studio in Dassel in the Northeim district.
Web links
Individual evidence
- ↑ https://www.pearl.de/infos/default.htm
- ↑ Jörg Breithut: 30 years of Pearl-Versand: In the realm of cheap gadgets . In: Spiegel Online . September 6, 2019 ( spiegel.de [accessed September 6, 2019]).
- ↑ https://www.bundesanzeiger.de
- ↑ http://www.trendverlag.com/about.html
- ↑ http://www.chip.de/news/Generation-Pearl-21-Jahre-Gadgets-Girls-Geeks_43968743.html
- ↑ http://enstyle.de/
- ↑ Archived copy ( Memento of August 24, 2011 in the Internet Archive )
- ↑ http://www.badische-zeitung.de/muellheim/pearl-hat-das-gubor-anwesen-gekauf--36630918.html
- ↑ a b http://www.handelsregister.de/
- ↑ Herma Niemann: Gittelde: A company location with an eventful history. May 29, 2020, accessed on June 16, 2020 (German).
- ↑ Jörg Breithut: 30 years of Pearl-Versand: In the realm of cheap gadgets . In: Spiegel Online . September 6, 2019 ( spiegel.de [accessed September 6, 2019]).
- ↑ https://www.pearl.de/fabrikverkauf-pearl-factory-outlet-auggen/
- ↑ https://www.pearl.de/infos/fabrikverkauf-ch/fabrikverkauf-pearl-factory-outlet-schweiz.html
- ↑ https://www.pearl.de/ Retrieved May 25, 2017
- ↑ https://www.pearl.de/infos/fabrikverkauf/fabrikverkauf-pearl-factory-outlet.html
- ↑ Heike Lemm: Live from Buggingen . In: Badische Zeitung , February 4, 2012.
- ↑ http://www.areadvd.de/news/pearl-tv-uhd-4k-ultra-hd-sender-startet-am-freitag/
- ↑ Pyur station list. Retrieved August 22, 2019 .
- ↑ Archived copy ( Memento of December 8, 2015 in the Internet Archive )
- ↑ http://www.goettinger-tageblatt.de/Nachrichten/Wirtschaft/Regional/Teleshopping-Sender-pearl.tv-sendet-aus-Dassel
Coordinates: 47 ° 51 '12.2 " N , 7 ° 37' 6.4" E