Peter Kenning

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Peter Kenning (2007)

Peter H. Kenning (born July 15, 1970 in Burgsteinfurt ) is a German economist . He holds the chair for business administration at Heinrich Heine University in Düsseldorf .

Career

Peter Kenning is a trained carpenter . He received his doctorate and habilitation in business administration from the Westphalian Wilhelms University of Münster . As part of his habilitation, he took a. a. participated in the "fMRI Visiting Fellowship Program" at Harvard University .

From 2001 to 2007 he worked as managing director of the Institute for Trade Management and Network Marketing in the Marketing Centrum Münster. In 2006 he was granted the license to teach business administration. In 2007 he took over the chair for marketing at the private Zeppelin University (ZU) in Friedrichshafen on Lake Constance. In 2009 he was elected Head of the Department of Corporate Management & Economics and in the same year appointed Senator of the Zeppelin University.

In December 2011, Federal Minister Ilse Aigner appointed Kenning to the scientific advisory board “Consumer and Nutrition Policy ” of the Federal Ministry of Food, Agriculture and Consumer Protection (BMELV). In 2012 he was appointed by Federal Minister Ilse Aigner and in 2014 by Federal Minister of Justice Heiko Maas to the coordination committee of the consumer research network in the Federal Ministry of Justice and Consumer Protection (BMJV), elected spokesman for the committee in 2015 and has since been confirmed in this position until 2018. In December 2018 he was appointed by Katarina Barley to the German Advisory Council on Consumer Issues and was elected Chairman of the Advisory Council.

In 2013 he was offered a position at Heinrich Heine University in Düsseldorf. In May 2014 he was appointed Professor of Business Administration at Heinrich Heine University.

Scientific work

The scientific focus of Kenning is u. a. in consumer neuroscience and neuromarketing , retail marketing and empirical-quantitative market research. Kenning is considered to be one of the founders of neuroeconomics. Kenning has published more than ninety papers in peer-reviewed journals, thirteen books, and numerous conference papers. He is co-editor of the sales and trade management yearbook .

Awards

Kenning's work has received several awards. He received u. a. together with colleagues from London, Oxford and Stanford the "Annual Best Paper Award" of the International Journal of Advertising in 2008. In addition, Peter Kenning is co-author of several statements of the scientific advisory board of the Federal Ministry of Food, Agriculture and Consumer Protection and a member of the research advisory board of the research center Consumers, the market and politics. The current ranking by WirtschaftsWoche lists him as one of the strongest in research in business administration in Germany.

selected Writings

  • with Jörn Lamla : Delimitation of Consumption: Documentation of the annual conference of the consumer research network , Springer-Verlag, ISBN 978-3-658-19338-6
  • with Rene Riedl, Fred Davis and Rajiv Banker: Neuroscience in Information Systems Research: Applying Knowledge of Brain Functionality Without Neuroscience Tools, Wiesbaden: Springer-Verlag, ISBN 978-3-319-48754-0
  • with Andreas Oehler, Lucia Reisch and Christian Grugel: Consumer Sciences: Framework Conditions, Research Fields and Institutions Heidelberg 2016, ISBN 978-3-658-10925-7
  • Consumer Neuroscience - a transdisciplinary textbook , Kohlhammer Verlag , Stuttgart 2014, ISBN 978-3-17-020727-1 .
  • with Heribert Meffert and Manfred Kirchgeorg: Sustainable Marketing Management - Basics and Cases. Wiesbaden 2014, ISBN 978-3-658-02436-9 .
  • with Isabell Welpe and Elke Weber: Neuroeconomics . Schmalenbach Business Review special issue 5/14. Düsseldorf 2014, ISBN 978-3-942543-39-2 .
  • with Dieter Ahlert , Rainer Olbrich and Hendrik Schröder Diversity through creative freedom in competition . Beck, Munich 2012, ISBN 978-3-406-62744-6 .
  • with Hendrik Schröder, Rainer Olbrich and Heiner Evanschitzky: Distribution and trade in theory and practice. Gabler Verlag, Wiesbaden 2009, ISBN 978-3-8349-1457-6 .
  • with Dieter Ahlert : Retail Marketing - Basics of the market-oriented management of retail businesses . Springer, Berlin a. a. 2007, ISBN 978-3-540-40871-0 .
  • together with Carl Marci and Gemma Calvert Advertising & The Brain. Special Issue of the International Journal of Advertising, Vol. 27 (2).
  • with Stephan Zelewski , Dieter Ahlert and Reinhard Schütte: Knowledge management in service networks . Wiesbaden 2005, ISBN 3-8350-0062-4 .
  • Customer Trust Management - a contribution to trust management in the food retail sector. Wiesbaden 2003, ISBN 3-8244-7766-1 .
  • with Dieter Ahlert, Jörg Becker and Reinhard Schütte: Internet & Co. in trade. 2nd Edition. Springer-Verlag, Heidelberg 2001, ISBN 3-540-41391-X .
  • with Dieter Ahlert and Dirk Schneider: Brand management in retail . Wiesbaden 2000, ISBN 3-409-11643-5 .
  • with Rainer Harms: Mobility and continuity in business . Münster 1996, ISBN 3-8258-3068-3

Web links

Individual evidence

  1. ^ Henrike Rossbach: The Secret of Emotions , Frankfurter Allgemeine Zeitung , August 16, 2008. Retrieved May 24, 2016.
  2. ↑ Speaker profiles - DGFP. Retrieved November 1, 2018 .
  3. ↑ BMJV | Consumer research network. Retrieved November 1, 2018 .
  4. ↑ http://www.ble.de/DE/03_Forschungsfoerderung/08_Netzwerk-Verbübersforschung/Netzwerk-Verbübersforschung_node.html . Page was deleted
  5. ↑ http://www.bmjv.de/SharedDocs/Kurzmektiven/DE/2015/20151007_Koordinierungsgremium_Verbübersforschung.html?nn=14686842013  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Page was deleted@1@ 2Template: Dead Link / www.bmjv.de  
  6. ↑ BMJV | Press releases | New independent expert council for consumer issues established. Retrieved December 27, 2018 .
  7. ↑ Henrike Roßbach: The secret of emotions. In: FAZ.net . August 16, 2007, accessed October 13, 2018 .
  8. ↑ Joachim Müller-Jung: When you buy, your mind lapses. In: FAZ.net . November 4, 2003, accessed October 13, 2018 .
  9. ↑ P. Kenning, H. Plassmann: NeuroEconomics: An overview from an economic perspective. In: Brain Research Bulletin. 67, 2005, pp. 343-354, doi: 10.1016 / j.brainresbull.2005.07.006 .
  10. ↑ Research Advisory Board Research Center Consumers, Market and Politics. Retrieved November 1, 2018 .
  11. ↑ He's the best. Retrieved October 15, 2019 .
personal data
SURNAME Kenning, Peter
ALTERNATIVE NAMES Kenning, Peter H.
BRIEF DESCRIPTION German economist
DATE OF BIRTH July 15, 1970
PLACE OF BIRTH Burgsteinfurt