The roots of the Pop Shop lay in the program Stars and Hits , which ran every Saturday as a " hit parade " from 6:05 pm to 7:15 pm on the SWF's first radio program towards the end of the 1960s . It was founded and moderated by editor Walther Krause († October 6, 2018), who convinced the then SWF radio director Manfred Häberlen of a new concept, the so-called " self-drive broadcast ". The then 31-year-old Krause was in the USA in 1967 and saw on various radio stations how a single person worked as an editor, presenter and technician in personal union. Against the initial resistance of the SWF technology, he introduced the Stars and Hits chart at the end of 1968 . This show (“Top 20” - mixed German hits and international pop) was a great success and was particularly well received by the younger audience. As a result, Häberlen developed the idea of establishing a format especially for the younger generation on the third VHF broadcasting chain (which, since the start of broadcasting on August 3, 1964, has mainly been used for multilingual guest worker programs ). In 1969, Häberlen commissioned Krause to take on this task. From January 1, 1970, it became the Pop Shop . The broadcast slot for stars and hits on Saturday evening in the first program was filled with the listener hit parade of your rating, please , which Karl-Heinz Wegener moderated. At that time, programs with a predominant share of international pop music were still very rare on the conservative, exclusively publicly structured German radio. The SWF thus took on a pioneering role. As part of a radio reform from January 1, 1970, the SWF itself referred to the Pop Shop as "Teenage Magazine".
Strictly speaking, Pop Shop consisted of a series of programs with various individual names (e.g. "Openhouse", "For whom are we singing? - Antihits from Germany"). The focus was on a lot of pop music with detailed information about the bands, performers and interviews, plus German and international hit parades (the " Top Ten "). In the beginning the program people in their own broadcasting company were ridiculed and disparagingly referred to as “pop shopers”, but it soon became one of the most popular programs on German radio in the 1970s. The studio (broadcasting complex 3) was located in the basement of the radio building without an outside window, was equipped with very simple technology by today's standards and was spatially rather limited. Recordings from the archive of two EMT 930 studio turntables were mainly sent as sound carriers without being cut onto tape . The news came from the same broadcasting room, the speaker was sitting on the speaker's desk to the left behind the moderator. All devices were operated by the moderators themselves and controlled in terms of volume (self-propelled operation).
The broadcasting time initially extended from Monday to Friday from 12:03 p.m. to 3 p.m., from autumn 1972 it was extended to 5 p.m. On Saturdays from 1pm to 3pm there was “Oldtimer”, a program with pop oldies mainly from the 1960s, followed by an hour of “Facts and Records”, international pop with lots of background information. Frank Laufenberg moderated both programs . On Sunday the program started at 11:05 am, on this weekday the hit parades were also running - the first "Top Ten German" with Karlheinz Kögel , followed by the "Top Ten international" after two programs from 2 pm, moderated by Frank Laufenberg.
The moderators from the very beginning included Walther Krause (then editor-in-chief), Frank Laufenberg , Karlheinz Kögel and Guido Schneider. Later came Bernd Mohrhoff , Hans-Jürgen Kliebenstein , Gerhard Irmler , Elke Heidenreich (here she invented the fictional character Else Stratmann ), the country expert Walter Fuchs , the specialist in French music Werner Hoffmann and others. In particular, Guido Schneider with his unmoderated "Hit Club" was very popular - this enabled the listener to enjoy the music undisturbed and, above all, to record the pieces of music on tape or music cassette .
From 1972, the Pop Shop was also taken over by Süddeutscher Rundfunk on Südfunk 3 between 2pm and 5pm ; it won a large number of listeners. The program “Pop Shop on the Go” was also popular. It was broadcast live once a month - always from a different city, from a different hall in the broadcasting area. This established direct contact with the listeners.
|11:05||---||Top Ten German (until 12:00)|
|12:03||Take off||(12:05) Pop Shop Special - Long listener requests|
|13:00||SW France||Session - Jazz in the Pop Shop||Who do we sing for||Blues box||Country Express||Antique car||(13:05) Alternating: Forum / Whoever understands it will benefit, whoever doesn't understand it won't protect him / Hello pen|
|13:30||News in the Pop Shop|
|13:33||Guido Schneider's Hit Club|
|14:00||Tips and plates||Top ten international|
|14:35||Tips and records (Tues including UK charts)||The Wednesday party||Tips and records (Thursday including US charts)|
|15:00||Open house||Open house||Facts and records|
|3:30 p.m.||News in the Pop Shop||News in the Pop Shop|
|15:33||Open house||Open house|
|16:15||20 to 1|
|16:56||News in the Pop Shop|
|17:00||End of the pop shop|
|21:00||---||LP hit parade (until 10:00 p.m.)||---|
Beginning under the name " SWF3 " as a full-time pop wave on January 1, 1975, Pop Shop was an integral part, reduced to a single daily broadcast. Peter Stockinger replaced the previous editor-in-chief Walther Krause. Broadcasting and production was now carried out in a much larger and technically more modern studio. The Pop Shop was exemplary for other, partly monothematic evening programs of the ARD broadcasters (e.g. Toptime in hr3 ) and stayed in the broadcast schedule until 1995. Until April 1, 1980, the Pop Shop or the SWF3 program could only be heard in mono.
The first intro music (indicative) for the Pop Shop was called "Calido" until the end of 1974 and was from the Vic Flick Sound Orchestra. The instrumental piece "Okie" by JJ Cale , which was used for a long time from 1975 and which Frank Laufenberg in particular used on Sunday evenings until the end of the "Top Ten" in the mid-1980s, was characteristic of the pop shop's intro . From 1989 to 1995 Stefanie Tücking was editor and presenter of the Pop Shop.
For reasons of nostalgia , the former program Intensiv on SWR3 has been called Pop Shop since the beginning of 2010 and runs from 10 p.m. to midnight. The original Pop Shop was launched almost to the day 40 years ago.
The degree of popularity can perhaps be seen from the fact that the word combination Pop Shop entered the prison language of the penal system has found. There Pop Shop describes the evening closure of prison cells . This comes from the time when prisoners were not allowed to have their own television sets and after the cell was locked they could only listen to the radio. Since the trapping occurred at the same time that the Pop Shop began broadcasting in 1975, the prisoners said, "Now it's Pop Shop". This saying has survived in all prisons to this day . Today, in addition to general confinement, it also describes special measures such as recreational bans.
- Michael Schmich: Radio legend and pop shop founder Walther Krause has died. In: radio scene. October 22, 2018, accessed October 22, 2018 .
- Chronicle of the ARD - radio reform at the SWF from January 1, 1970
- Pop Shop-Sendekomplex 3 in 1971 - also in the picture: Walther Krause, Frank Laufenberg
- Pop Shop moderators from the very beginning, from left: Walther Krause, Frank Laufenberg, Karlheinz Kögel