Prince role
The Prinzen Rolle is a double biscuit filled with cocoa cream , which is manufactured by the Griesson - de Beukelaer company. The biscuit consists of two round biscuits with a layer of chocolate cream between them . The Prinzen Rolle is one of the long-life baked goods due to the two firmly baked wheat biscuits . One prince roll contains 23 sandwich biscuits. Originally from de Beukelaer, the Prinzen Rolle has been sold under this brand since the merger with Griesson.
history
According to the manufacturer, the history of the Prinzen Rolle goes back to the 19th century. The biscuit originally comes from Belgium , where it is said to have been invented by master baker Edouard de Beukelaer.
De Beukelaer had been making biscuits in his bakery since the 1850s and had learned his trade in England and Antwerp . From this apprenticeship he also brought with him the knowledge of the production of dry and durable biscuits, of a kind that was previously not known in Belgium. Up until that point in time, biscuits and cakes were still considered expensive and unstable products that the general public could rarely afford.
After his return from England, de Beukelaer researched his own biscuit recipes, which he made with a semi-automatic biscuit machine he had brought with him from England, the first machine of its kind on mainland Europe. With this machine as a basis, he finally founded the first larger biscuit factory in Belgium in 1870 and developed the double biscuit. The original name of the Prinzen Rolle was the French "le petit prince fourré" (Stuffed Prince), allegedly in honor of the Belgian prince to the throne Leopold II (1835-1909).
The prince depicted on both sides of the biscuit has changed over the course of time from what was initially a more traditional image of a young prince, with a feathered hat and biscuit in hand, to a “young” and “more dynamic” image of a prince. For the manufacturer, the crest-like imprint is a “ seal of quality ” for the double biscuit.
In 1955 the son of the biscuit manufacturer de Beukelaer built a branch in Kempen on the Lower Rhine as the "Flemish biscuit factory E. de Beukelaer" and thus continued the tradition. Over 60,000 tons of sweet pastries from the de Beukelaer company come from this factory, which has the longest ovens in Europe for the production of biscuits. Prince rolls are still made there today.
In 1969 the Griesson company from Kobern-Gondorf built another plant in Polch in Rhineland-Palatinate. It was founded by Heinz Gries, who had taken over the management of the company two years earlier. In 1979 the Griesson company moved its administrative headquarters from Kobern to the Polch plant.
In 1999 Griesson merged with the General Biscuit Company Germany and Austria to form Griesson - de Beukelaer GmbH & Co. KG . Initially, the French food manufacturer Danone also held a 40% stake in the company. Since 2007 the group has been completely family-owned again in the pastry production.
Since April 2011, the Prinzen Rolle brand has been owned by the Kraft Foods Group , now Mondelēz International . Griesson - de Beukelaer owns the licensing rights of the brand.
Manufacturing
In Germany, Griesson - de Beukelaer still primarily produces the sandwich biscuit at its Kempen plant. Production is to be gradually relocated to the Kahla plant in Thuringia by 2020 . The Belgian parent company de Beukelaer, which has since been taken over by Mondelēz International, continues to produce a double biscuit under the LU Prince label . LU does not supply the German and Austrian markets directly, but indirectly via Milka products with biscuits in this sales area. Milka (also Mondelēz International) sells a sandwich under the name Milka Choco Pause .
Since 2009, Griesson - de Beukelaer has refrained from adding hydrogenated fats and artificial flavors to the Prinzen Rolle. In 2011, the Öko-Test magazine gave the product an overall rating of “Good”. Since July 2012, the company has also been using only cocoa with UTZ certification for sustainable production for all branded products, including all variants of the Prinzen Rolle .
sorts
In addition to the traditional variety with wheat biscuit and cocoa cream filling, other types are sold: Prinzen Rolle Choco Duo and Prinzen Rolle Wholemeal, Prinzen Rolle Pocket, Prinzentaler and Prinzen Rolle Minis and Minis Milchschatz (dark biscuits with milk cream).
Occasionally, Griesson - de Beukelaer brings other variants onto the market that are only available for a limited time and are intended to encourage impulse purchases and increase sales:
- White coconut dream: dark cookies with a light filling with coconut in summer 2012; a so-called "fan role" (consumers should be able to participate in product development on Facebook )
- Strawberry milk cream: "Summer Edition" 2014 and 2016
- Fine caramel cream: for the 60th anniversary of the product, 2015
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The company sells more than 40 million packages annually, around 35 million of them in Germany.
advertising
The Prinzen Rolle was first advertised in 1955. Even then she was made known on television. Since 2007, the national soccer player Lukas Podolski has appeared as an advertising face for the chocolate double biscuit. In order to make the biscuit more attractive to the young audience, the group uses social networks such as Facebook .
In the “Food Hotel” in Neuwied , which equips its rooms in a supermarket ambience, there is a “Prinzen Rolle room”. In addition to tables with storage space in a double biscuit look, there are also cushions in the form of biscuit packaging and posters depicting the Prinzen Rolle.
Web links
- Prinzen Rolle - on the manufacturer's website
- Frank Johannsen: 100 million euro investment: Prinzenrolle becomes an Eastern product - biscuit production moves to Thuringia. Leipziger Volkszeitung , online portal, November 21, 2018, accessed on November 22, 2018 .
Individual evidence
- ↑ a b history , griesson-debeukelaer.de, accessed on February 2, 2013.
- ↑ a b Griesson - de Beukelaer - foil printing for Prince role. bluhmsysteme.com, accessed February 2, 2013.
- ↑ a b Little Prince with a great story: 55 years of DeBeukelaer's Prinzen Rolle. Press release, October 11, 2010, accessed February 2, 2013.
- ↑ a b Kempen: Conversation - "We are proud of Kempen". wz-newsline.de, August 22, 2007, accessed on February 2, 2013
- ↑ Company history Griesson - de Beukelaer company website, accessed on July 5, 2015
- ↑ DPMA register : Prinzen Rolle
- ↑ https://rp-online.de/wirtschaft/unternehmen/kempen-griesson-de-beukelaer-veretzt-prinzenrolle-produktion-nach-thueringen_aid-34540553
- ↑ Brand Lexicon | LU. Retrieved August 23, 2019 .
- ↑ Milka & LU biscuits. Retrieved August 23, 2019 .
- ↑ Milka Choco break. Retrieved August 23, 2019 .
- ↑ "ÖKO-TEST" awards Prinzen Rolle with the grade "Good". Press release, February 25, 2011, accessed February 2, 2013.
- ↑ Griesson - de Beukelaer relies on sustainable cocoa cultivation. Press release, June 6, 2012, accessed February 2, 2013.
- ↑ Press release from Griesson-de Beukelaer. May 31, 2012, accessed March 11, 2017 .
- ↑ Press release from Griesson-de Beukelaer. March 31, 2016, accessed March 11, 2017 .
- ↑ Press release from Griesson-de Beukelaer. March 27, 2015, accessed March 11, 2017 .
- ↑ Philipp Elsbrock: Sleeping in the Prince Rolling Room. ( Memento of August 24, 2013 in the Internet Archive ) Financial Times Deutschland , October 17, 2010, accessed on February 2, 2013.