Rotkäppchen Sektkellerei
| Rotkäppchen Sektkellerei GmbH
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| legal form | GmbH , subsidiary of the Rotkäppchen-Mumm sparkling wine cellars |
| founding | September 26, 1856 |
| Seat | Freyburg , Germany |
| management |
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| sales | 1.114 billion euros (2019) |
| Branch | Food industry |
| Website | www.rotkaeppchen.de |
The Little Red Riding Hood sparkling wine producer GmbH in Freyburg / Unstrut is the manufacturer of the traditional sparkling wine brand Little Red Riding Hood (since 1894).
In 2002 Rotkäppchen took over the sparkling wine brands Mumm , Jules Mumm and MM Extra from the Canadian Seagram Group and brought the legally independent companies Godefroy H. von Mumm & Co. Sektkellereien in Hochheim, Matheus Müller Sektkellereien and Chantré & Cie in Eltville and Rotkäppchen Sektkellerei in Freyburg into the new Rotkäppchen-Mumm Sektkellereien (RMSK) . That is why Rotkäppchen is often cited as an example of successful East German companies.
history
The brothers Moritz and Julius Kloss founded the Kloss und Foerster wine store together with their friend Carl Foerster on September 26, 1856 . In August of the same year they had already participated in the establishment of the first Freyburger champagne factory company . Therefore, in the winter of the first financial year, the decision was made to build a champagne factory next to the wine shop. Kloss & Foerster produced sparkling wine under the direction of the experienced cellar master Lewalder. The first 6,000 bottles were filled in an apartment in the back house of the Kloss family. When Julius Kloss married his fiancée Emma Gabler on June 17, 1858, the first bottle of sparkling wine from the Kloss & Foerster company was opened. In 1861 the sparkling wine was presented to the public for the first time at the Thuringian trade fair in Weimar under the names "Monopol", "Crémant Rosé", "Lemartin Frères" and "Sillery Grand Mousseux".
The name Rotkäppchen sparkling wine was born
The Freyburger champagne factory, which was less successful than Kloss & Foerster, ceased operations between 1859 and 1862. In September 1866, after several fruitless purchase negotiations, the company, including the factory building, equipment and materials, was auctioned off. These were now owned by Kloss & Foerster, they could move out of the Kloss family's back house and expand the company. As early as 1867, the Freyburg winegrowers were no longer able to deliver the required amount of wine, and they began to buy larger quantities of must and wine in Württemberg and Baden.
From October 1, 1894, Kloss & Foerster were no longer allowed to use the chosen brand name "Monopoly" because the champagne house Walbaum-Heidsieck had initiated a legal dispute to protect its standard brand " Monopole", which had been successful since 1846, immediately after the Product Designation Act came into force in 1894. As a result, only sparkling wine from Heidsieck & Co. in Reims was allowed to carry the name “Monopole”. That is why the red capsule from the Freyburg sect, which was already used for “Monopol”, was chosen as the namesake of a new brand. The trademark "Little Red Riding Hood" was applied for on February 20, 1895 by Kloss & Foerster and registered on July 15, 1895.
VEB Rotkäppchen Sektkellerei
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After the Second World War , the Kloss & Foerster Sektkellerei was placed under compulsory administration with Order No. 76 of the Soviet Military Administration of December 18, 1945. A trustee was appointed on February 20, 1946. With the registration of the expropriation in the commercial register at the Querfurt district court on July 31, 1948, the company was transferred to public ownership and was now called VEB Rotkäppchen-Sektkellerei Freyburg / Unstrut .
Günther Kloss - the founder's grandson, who was arrested from his desk on November 16, 1945 - went to West Germany. In 1949 he found a job as a technical manager at the Schultz Grünlack sparkling wine cellar . In 1952/53 he re-founded the Kloss & Foerster sparkling wine cellar in Rüdesheim am Rhein , which worked closely with the Ohlig & Co. sparkling wine cellar from 1959 onwards .
The VEB Rotkäppchen-Sektkellerei Freyburg belonged to VVB VENAG, Industriewerke Food and Beverage Saxony-Anhalt , since October 2, 1950 , and since March 20, 1951 to the main department III luxury goods industry of the Berlin State Secretariat. In 1957, the sparkling wine cellar switched its production to the transvasation process (here in the so-called “Kupferberg variant”, which was developed together with the sparkling wine cellar in Mainz ). On January 1, 1970, the Freyburg Sektkellerei was incorporated into the newly created VEB Beverage Combine in Dessau , and since January 1, 1980 it has been part of the VEB Combine Spirituosen, Wine and Sekt in Berlin. In 1975 the research and development center of the VEB Rotkäppchen-Sektkellerei was appointed the central research facility for the wine and sparkling wine industry in the GDR .
After German reunification
The company was the market leader in the GDR; after German reunification, sales largely collapsed. On June 30, 1990 the VEB Rotkäppchen-Sektkellerei was converted into a GmbH under the management of the Treuhandanstalt and in 1993 as part of a management buy-out of the senior employees Gunter Heise , Jutta Polomski, Lutz Lange and Ulrich Wiegel together with Harald Eckes-Chantré and privatized his daughters Petra Roller and Christina Oelbermann. On November 7, 1990, the holding company Mitteldeutsche Getränke GmbH concluded a contract for the acquisition of the brand with Michael Kloss, to whom the rights to the "Rotkäppchen" brand had been reassigned. The transfer to Rotkäppchen Sektkellerei GmbH took place on October 8, 1991. In the years that followed, the company's economic situation stabilized and strong growth began, culminating in the establishment of Rotkäppchen-Mumm Sektkellerei in 2002.
architecture
The buildings at Freyburger Sektkellereistraße 5 are an impressive industrial monument in terms of their completeness and architectural quality. They were gradually built and expanded by the Freyburger champagne factory from 1856 and by the Kloss & Foerster sparkling wine cellar from 1866.
The main construction phase was between 1880 and 1900. A large administration building was built in 1889. In 1893 the atrium was covered with a glass roof. The result was a complex of production facilities, administration, warehouse, outbuildings and a restaurant (the building of which is no longer standing today) in the forms of neo-renaissance or neo-baroque .
In 1896 the largest cuvée wine barrel in Germany with a volume of 120,000 liters was built from 25 oaks . It is located in the so-called cathedral cellar and is decorated with valuable carvings.
Rotkäppchen sparkling wine
Rotkäppchen Sekt was the most famous sparkling wine brand in the GDR. Little by little, the brand gained market share throughout Germany. In 2014, 115.9 million bottles of the Rotkäppchen brand were sold. With a market share of 37.9%, Rotkäppchen Sekt is the market leader in the German sparkling wine market.
Rotkäppchen Sekt is available in six variants of the so-called “traditional range”, produced in tank fermentation , through the bottle fermentation range (transvasation process) to classic bottle fermentation , which is only available in an exclusive limited edition as “Sekt b. A. “in the Saale-Unstrut region. There is also the sparkling wine-containing drink “Mocca Perle” and the wine-containing mixed drinks Rotkäppchen Fruchtsecco.
literature
- Ralf Kahmann: A tingling story. The Rotkäppchen Sektkellerei 1856–2006. Rotkäppchen-Mumm Sektkellereien GmbH, Freyburg / Unstrut 2006, ISBN 3-00-018731-6 .
- Ute Bednarz; Folkhard Cremer; Hans-Joachim Krause: Handbook of the German art monuments. Saxony-Anhalt II. Administrative districts Dessau and Halle. (founded by Georg Dehio) , Deutscher Kunstverlag, Munich 1999, ISBN 3-422-03065-4 , p. 195 f.
- Helmut Arntz: Little Red Riding Hood. Festschrift for the 100th anniversary of the brand, 1894–1994. The history of the Kloss & Foerster Sektkellerei 1856–1948, Rotkäppchen 1948–1994. (Writings on Wine History, No. 111), Society for the History of Wine e. V., Wiesbaden 1994.
Web links
Individual evidence
- ↑ handelsblatt.de: Rising champagne mood increases sales at Rotkäppchen-Mumm. Retrieved April 1, 2020 .
- ↑ Rotkäppchen-Mumm Sektkellereien: Press kit from April 21, 2015 (zip, 152 kB) ( page no longer available , search in web archives )
- ↑ Quality sparkling wine (sparkling wine) in certain growing areas , prescribed product designation in accordance with Art. 1 c of Regulation (EEC) No. 2332/92 (PDF) of the Council of 13 July 1992 on sparkling wines produced in the Community
Coordinates: 51 ° 12 ′ 55 ″ N , 11 ° 46 ′ 4 ″ E