ruf (tour operator)

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ruf Jugendreisen GmbH & Co. KG (formerly: Trend Touristik GmbH)

logo
legal form GmbH & Co. KG
founding 1981
Seat Bielefeld , Germany
management
  • Thomas Korbus
  • Burkhard Schmidt-Schönefeldt
Number of employees 85 (as of 2016)
sales 41.1 million euros (2007/08)
Branch Tour operator , tourism
Website www.ruf.de

With the brand name reputation (proper spelling call occurring) call Youth Travel GmbH & Co. KG is a Founded in 1981, German tour operating company with headquarters in Bielefeld , which in children and youth travel is specialized, as well as trips for young adults.

history

The main office of ruf Jugendreisen in Bielefeld.

Reputation was established in 1981 under the name "Call Youth Travel" of leisure education -Students of University of Bielefeld as R iron u nd F eisure with young people e. V. founded. Ruf contributed to specialist books published by the Institute for Leisure Science and Cultural Work at the University of Bremen . In 1983 the company had its own offices and buses and developed its concept further. In 1989 the company's own travel agency was opened under Trend Touristik GmbH. From then on, the trips were offered under this company.

In 2001, Ruf Jugendreisen was the first German tour operator to have a quality certification according to DIN EN ISO 9001 that is valid for all areas of the company . In 2002 the company also cooperated with the Federal Center for Health Education .

From 2003 Ruf also offered trips for children aged eight and over. The “RUF Kinderreisen” concept was certified in 2010 by the German Child Protection Association and TÜV Nord . Today the concept is called "Youngster Travel" and is intended for children aged 11 and over.

In the 2005/2006 financial year, the company was the largest youth travel operator in Germany in terms of quantity, with 60,234 young people looked after . The special tour operator, which only appeals to a certain target group and is only active seasonally depending on the number of participants, took 30th place among all German tour operators and is the market leader among youth tour operators. With 1,500 annual bus transfers, it is according to its own information the largest commercial bus tour operator in Germany. It is also known as the best-known rail tour operator for young people.

In October 2011, Ruf Jugendreisen took over the Sunrise Jugendreisen brand from AS Reiseveranstaltungs GmbH . In addition, ruf Reisen GmbH took over the language travel provider IP International Projects with the main brand Offaehre in May 2016.

In 2012 Trend Touristik GmbH was renamed ruf Reisen GmbH; In 2019 the name was changed to ruf Jugendreisen GmbH & Co. KG.

Ruf Jugendreisen GmbH & Co. KG has 80 permanent employees and around 1,200 tour guides; sales are carried out on the one hand through partnerships with 3,000 travel agencies and via direct sales on the Internet.

Vulnerabilities

In January 2010 netzpolitik.org received information that the personal data of the approximately 50,000 user accounts would be openly accessible via a security gap in the Ruf Jugendreisen online community . With this information, netzpolitik.org turned to Ruf Jugendreisen, whereupon the community was taken offline until the security gap was eliminated.

Also in January 2010, Heise online drew attention to another security leak in the online booking system. It was therefore possible for attackers to access third-party booking reservations and thus obtain personal data. Access to the reservations was deactivated by Ruf Jugendreisen online immediately after the notification from Heise in order to establish a new procedure as soon as possible.

concept

Trips are offered for children and young people from 11 to 23 years of age:

  • from 11 years: youngster
  • from 14 years: youth travel
  • from 18 years: Ruf Next and Ruf Abireisen - travel for adults
  • Abistars: Event trips for high school graduates (until 2016)

Children's trips, such as NAWALA adventure land, have not been offered directly by ruf Jugendreisen since 2014, but as a franchise with Camp Adventure.

The core product with a share of 90% of the total offer is made up of youth trips for 14 to 18 year olds. According to its own information, the company has a level of awareness of 78% in this group.

The trips offered parallel to the school holidays lead primarily to the destinations in Germany, Croatia , Spain , France , Italy , Hungary , Greece , Malta and Sweden , and trips to winter sports destinations have also been offered since 1995/96. In addition to conventional holiday travel are also language courses , long-distance travel , classes - and high school trips and since 2017 also cruises specifically for young people in the company's product.

A good two thirds of the sales are carried out via travel agencies and almost one third via the Internet. The company operates a community portal for young people. The tour operator received the Social Media Youth Travel Award from the Berlin International Tourism Exchange in 2016 for its activities in social media .

Reputation academy

Since 1981 the Ruf Akademie (spelling "ruf akademie") has been part of the Travel and Leisure with Young People Association. V. active in research, training and concept development for children and youth travel. On a scientific and pedagogical basis, concepts for seminars, events and trips are developed by Ruf. One focus is the education and training of employees for children and youth travel.

Tour guide

The training time of the tour guides selected and trained by the Ruf Academy is around 5 days.

literature

  • Thomas Korbus, Wolfgang Nahrstedt , Bernhard Porwol, Marina Teichert: Youth Travel - From State to Market . IFKA, Bielefeld 1997. ISBN 3-926499-35-4 .
  • Ottmar L. Braun and Rainer Kluck: East and West German young people in the holiday camp . IFKA, Bielefeld 1997. ISBN 3-926499-36-2 .
  • Bernhard Porwol: Quality in youth tourism: the central importance of customer satisfaction . IFKA, Bielefeld 2001. ISBN 3-926499-42-7 .
  • Frank Stumpf: Beach football - a trend sport for young people . IFKA, Bielefeld 2001. ISBN 3-926499-43-5 .
  • Hermann Giesecke, Annelie Keil, Udo Perle: Pedagogy of youth travel . IFKA, Bielefeld 2002. ISBN 3-926499-47-8 .
  • RUF Akademie / RUF Jugendreisen: Animation practice: games for groups . IFKA, Bielefeld 2002. ISBN 3-926499-48-6 .
  • Wolfgang Ilg: Evaluate leisure time - gain perspectives . IFKA, Bielefeld 2002. ISBN 3-926499-49-4 .

swell

  1. ↑ ruf Jugendreisen Facts & Figures 2017. ruf.de, accessed on May 14, 2017 .
  2. ↑ TouristikPresse dated February 28, 2009: RUF youth travel defies the crisis: tour operator increases customers, sales and profit , accessed on July 28, 2011
  3. ↑ About call
  4. ↑ http://www.bzga.de/botpresse_111.html
  5. ↑ New certification mark awarded for the first time: RUF youth travel is “OK for kids” . Press release from the German Child Protection Association of October 30, 2010, accessed on July 28, 2011
  6. ↑ fvw, 2006, issue 31, supplement p. 5, Niedecken, Hamburg 2006.
  7. ↑ http://www.jugendreise-news.de/wp-content/uploads/2008/10/2_08_daten_und_ffekten.pdf
  8. ↑ Nicholas Adjouri, Tobias Büttner: Brands on the road: Success strategies for brands in tourism . Gabler, 2008, p. 30.
  9. ^ Walter Freyer: Tourism: Introduction to Tourism Economics . Oldenbourg Wissenschaftsverlag, 2006, p. 294.
  10. ↑ - ( Memento of the original from October 15, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.touristik-aktuell.de
  11. ↑ ruf Reisen takes over Offaehre Sprachreisen - youth travel news. Retrieved May 18, 2017 .
  12. ↑ - ( Memento of the original from July 2, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.ruf-jugendreisen.de
  13. ↑ http://www.netzpolitik.org/2010/datenleck-bei-ruf-jugendreisen/#more-10940
  14. ↑ https://www.heise.de/security/meldung/Persoenliche-Daten-zehntausender-Jugendlicher-auslesbar-908395.html
  15. ↑ https://www.heise.de/newsticker/meldung/Weiteres-Datenleck-bei-Ruf-Jugendreisen-910018.html
  16. ↑ http://www.ruf.de/jugendreise/alle-reiseziel.aspx
  17. ↑ For the first time, RUF Jugendreisen offers travel from the age of 18 / RUF NEXT: The "Next Generation" of RUF press portal from October 23, 2009, accessed on February 26, 2016
  18. ↑ http://ruf.campadventure.de/
  19. ↑ Launched for ruf Cruises - Youth Travel News. Retrieved May 18, 2017 .
  20. ↑ http://www.pressetext.ch/pte.mc?pte=050419035
  21. ↑ ruf Reisen is number one when it comes to social media. Youth travel organizer has received several awards at ITB 2016. March 17, 2016. Retrieved May 14, 2017 .
  22. ↑ http://www.ruf-akademie.de
  23. ↑ Torsten Kirstges, Christian Schröder, Volker Born: Destination tour guide: Guide for tour guides, from practice for practice . Oldenbourg Wissenschaftsverlag, 2001, p. 227

Web links

Coordinates: 52 ° 1 ′ 50.9 ″  N , 8 ° 31 ′ 56.5 ″  E