Schwälbchen dairy
| Schwälbchen Dairy Jakob Berz AG
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| legal form | AG |
| ISIN | DE0007218901 |
| founding | 1938 |
| Seat | Bad Schwalbach , Germany |
| management | Günter Berz-List (board member) |
| Number of employees | 385 (2012) |
| sales | 205.6 million euros (2012) |
| Branch | Food production |
| Website | www.schwaelbchen-molkerei.de |
The Swallow dairy Jakob Berz AG is a German dairy , based in Bad Schwalbach in Rheingau-Taunus-Kreis in Hesse . The company was founded on December 1, 1938. The main production facility is also located in Bad Schwalbach. Schwälbchen is mainly active in the regional area ( southern and central Hesse as well as in parts of the neighboring federal states of Rhineland-Palatinate , Baden-Württemberg and Bavaria ). Iced coffee and ethnic products (such as Ayran ) are also sold nationwide. Bulk consumers are also supplied via the Schwälbchen fresh service .
Key figures
The farm's milk number is HE 13. In 2012, 147.6 million kilograms of milk were processed. The consolidated sales of the SCHWÄLBCHENGroup amounted to 205.6 million euros, the consolidated total assets 59.023 million euros. The annual average number of employees was 385, 150 of them at the Bad Schwalbach location. The investment volume reached 2.3 million euros. The company has been managed by the businessman Günter Berz-List as sole director since 2004.
history
On December 1, 1938, the company was founded in Bad Schwalbach by the master dairy manager Jakob Berz as a private dairy with 15 employees. Jakob Berz came from Babenhausen and grew up on a farm where his father Georg Berz ran a farm dairy in addition to farming. Jakob Berz wanted to set up his own dairy. The Reichsnährstand forbade founding in the Darmstadt area because there were already too many farm dairies there, and offered three other locations for a company that had previously had a shortage of dairies, including Bad Schwalbach. He was granted a concession to process all of the milk produced in 34 localities in Bad Schwalbach and the surrounding area. The newly founded country dairy came almost unscathed by the Second World War, which broke out a little later. Production only had to be interrupted for two days when American troops marched in.
The dairy began using the swallow as a company emblem in the 1950s, originally in the form that the MOLKEREI BERZ logo was integrated into the Bad Schwalbach city coat of arms, which shows a swallow . During this time, the legal restrictions on sales areas were no longer applicable, so that Bad Schwalbach was able to deliver more and more to the Rhine-Main area. In the 1960s, the displayed logo of a swallow on telephone wires and the word swallow . Milk is marketed as Schwälbchen milk . From 1968 to 1978 the Bad Schwalbach site was extensively expanded and expanded. The milk catchment area was extended over all of Central and South Hesse and the Westerwald. In 1978 the Jakob Berz KG dairy changes its name to SCHWÄLBCHEN Jakob Berz GmbH dairy. The Schwälbchen logo becomes a registered trademark in the form that a swallow sits on the umlaut dots of SCHWÄLBCHEN. In the same year SCHWÄLBCHEN Frischdienst GmbH is founded in Mainz-Mombach . In 1952 the dairy took over the shares of the Wiesbadener Molkerei-Gesellschaft (WMG). In the 1980s, sales exceeded 100 million DM with around 125 employees. In 1988 the GmbH became the SCHWÄLBCHEN Molkerei Jakob Berz AG and a second dairy location, which was abandoned in 2011, was opened with the branch in Marburg. In 2004 the fresh service location in Mainz was joined by the Ilsfeld location and in 2012 by Kurt Ullrich GmbH in Korntal-Münchingen .
literature
- Ludwig JS Kremers: "Schwälbchen-Milch" Dairy Jakob Berz, Bad Schwalbach; in: Heimatjahrbuch des Untertaunuskreis 1971, pp. 121–126.
Individual evidence
- ↑ Financial Report Review 2012 ( Memento from September 11, 2014 in the Internet Archive )
- ↑ Wiesbadener Tagblatt dated November 30, 2013: 75 years of Schwälbchen: a look into history ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
Web links
Coordinates: 50 ° 8 ′ 54.2 " N , 8 ° 4 ′ 58.1" E