That's how media works

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Logo from So geht Medien

So geht Medien (spelling “so geht MEDIEN”) is an online educational offer from ARD , ZDF and Deutschlandradio to promote media literacy among young people. Bayerischer Rundfunk (BR) is in charge of the project . Media clarifies, for example, about fake news , copyright or the origin of news .

Goal setting

This is how the media would like to inform young people in the core target group from 12 to 16 years about how the media work. This is intended to support young people in correctly assessing information, especially on the Internet, in better recognizing manipulation and disinformation and in forming their own opinions. In addition, the young people should also be informed about the dual broadcasting system in Germany, especially the public broadcasters . Since this requires an understanding of questions of social values, the offer is aimed at older children and young people.

concept

Globe icon of the infobox
That's how media works
Public law online educational offer
operator ARD, ZDF and Deutschlandradio
http://www.so- geht-medien.de/

How Media Goes is designed for use in the classroom. A video is usually the basis of a teaching unit. Audios or an interactive map can also form the central multimedia element. In addition, worksheets, background information, a quiz and a proposal for a lesson are offered. The teaching materials are made available free of charge and can be downloaded from the website of the offer, and the videos are also made available in a YouTube playlist. A simply structured website and concise texts should allow the teachers a quick overview and the shortest possible preparation times.

The materials are designed for teaching, but are freely accessible online.

Content

The thematic offer of So geht Medien is divided into four sections: Under "Media Basics" it is explained, for example, what distinguishes opinion and message from one another, what copyright means or how influencers work. "Is that correct?" clarifies above all about traps on the Internet and shows, among other things, how to recognize fake news or extremism on the Internet, how to debunk conspiracy theories and what reliable sources are. In the "ARD & ZDF" section, for example, it is explained why there is public broadcasting and why diversity of opinion is important for democracy . Correspondents from all over the world give a short video insight into their work and a "Radio ABC" is dedicated to terms such as " Atmo ", "Collage" or " O-Ton ". With multi-part tutorials under the heading "Do it yourself", students can learn how to shoot professional videos with their smartphones or how to moderate in front of the camera. The 20 or so teaching units are supplemented by a video lexicon with media terms, which is gradually being expanded.

reception

On netzpolitik.org , the So geht Medien offer was described as "student-friendly material on the subject of media literacy in the digital age". JUUUPORT , an association in which young people help each other on the web, also gives recommendations for the videos. The blogger Matthias Andrasch criticizes that the performance of the videos is only protected by copyright in the non-public area. The Federal Agency for Civic Education refers on its pages on " Fake News " both under "Media Education" and under "Political Education" to How the media works . Materials from So geht Medien were also included in the German education server .

organization

This is how media works is a cross-departmental project at Bayerischer Rundfunk (BR) : The author and project manager is Johanna Rückert, the manager of legitimation projects, the editor in charge is Anja Schäfer (editor "Learning and Knowledge Lab"), Maya Götz (head of the International Central Institute ) is responsible for the educational specialist advice responsible for youth and educational television, IZI). The moderators are Christina Wolf (working for PULS and Bayern 2 , among others ) and Sebastian Schaffstein ( BAYERN 3 ).

Awards

  • Nomination for the Grimme Online Award 2018 (category education)
  • Pedagogical Media Prize 2017 from “SIN - Studio on the Net” (Category “Websites for Young People”)
  • Inclusion in the recommendation catalog of the Federal Association of Consumer Organizations : evaluations "very good" and "good" of individual teaching modules

Web links

Individual evidence

  1. ^ Sophie Laaß: Project for schoolchildren: Bayerischer Rundfunk explains media. In: netzpolitik.org. March 12, 2018, accessed November 7, 2019 .
  2. Today we have a click tip for you: "This is how MEDIA works" from @BR_Presse. In: @juuuport (Twitter). May 10, 2019, accessed November 7, 2019 .
  3. Entertainment, power, money: influencers. Retrieved November 7, 2019 .
  4. Matthias Andrasch: BR teaching material “that's how the media works”: Use only up to grade 10 ... In: Matthias-Andrasch.de. April 19, 2017. Retrieved November 7, 2019 .
  5. Fake News. Federal Agency for Civic Education, November 12, 2018, accessed on November 7, 2019 .
  6. Teaching material from so geht MEDIEN. Retrieved November 7, 2019 .
  7. this is how MEDIA works. Retrieved November 7, 2019 .
  8. Award ceremony 2017 - Pedagogical Media Prize. Retrieved November 7, 2019 .
  9. Copyright. German Consumer Association V., May 31, 2017, accessed November 7, 2019 .
  10. This is how you debunk conspiracy theories. German Consumer Association V., June 7, 2017, accessed November 7, 2019 .
  11. How lies spread on the net. German Consumer Association V., May 31, 2017, accessed November 7, 2019 .