Stiegl brewery in Salzburg
| Stiegl Brewery in Salzburg GmbH
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| legal form | GmbH |
| founding | 1492 |
| Seat | Salzburg |
| management | Heinrich Dieter Kiener |
| Number of employees | 750 |
| sales | 166 million euros (2014) |
| Branch | brewery |
| Website | www.stiegl.at |
The Stiegl Brewery in Salzburg is a private Austrian brewery.
history
In 1492 the Prewhaws auff der Gestettenn (also Prewhaus bey dem Stieglein auf der Gstätten) was first mentioned in a document. At that time, Hans Peuntner bequeathed the brewery to his son Jörg's widow. The brewery got its name from a small staircase that led from the brewery to the Almkanal . The old brewery served as a brewery inn until 1909, then it was sold to the city of Salzburg, which in turn sold part of the building to the Ursuline monastery. The order had a girls' high school built at this point. Today there is even a small staircase that leads from Gstättengasse to Anton-Neumayr-Platz.
March cellar in the Festungsgasse
In 1819 Johann Schreiner bought the Stiegl brewery. Together with his wife Anna Holzegger, he bought house number 206 in Festungsgasse in 1820 and built a March cellar there. Today's terrace garden was originally part of the city fortifications. In 1838 the Stiegl brewery acquired the bar license for the garden and storage cellar. The March cellar was expanded further in 1840, and in 1860 Josef Schreiner had a second cellar built. In 1901 it was rebuilt by the builder Jacob Ceconi and provided with bay windows, gables and turrets. The last renovation was carried out in 1926 by the Munich architect Franz Zell .
Stieglbierhalle
An inn with a large outdoor dining area has been located at 7 Müllner Hauptstrasse since the 17th century. In the 18th and 19th centuries, the Moserbräu from Judengasse ran an inn and a beer cellar here. Towards the end of the 18th century, an imperial advertising house for soldiers was housed. After a few intermediate owners, the house was acquired by the Stiegl brewery in 1902 and converted into a well-visited beer cellar. The building is also known for an imperial visit: Emperor Franz I and Tsar Alexander I were on their way to the so-called Verona Congress of the Holy Alliance in 1822. They met their entourage in this house to watch a boat trip on the Salzach. Today the building has been converted into a tenement house.
Maxglan production facility
In 1863 Josef Schreiner moved the brewery to Maxglan . His successor, Kiener, also acquired the so-called Rochus barracks together with the chapel of the plague saint Rochus in 1901 . This building was originally built under Archbishop Wolf Dietrich von Raitenau as a municipal plague house. Archbishop Sigismund Graf Schrattenbach had the hospital renovated in 1754-58 and converted into a "breeding and workhouse for bully, lewd and insubordinate servants and children". An inscription above the entrance gate reminds of this use ("Abstine aut sustine", 1758, ie "Meide or suffer"). When Salzburg finally came to Austria in 1816, the hospital was used as a barracks, and even the chapel was to be demolished. Today, among other things, the stables for the brewery horses, the employee Schalander (the canteen for the brewery employees), exercise and relaxation rooms for the employees, seminar rooms and some offices are housed here, but in the middle of this is the Rochus Chapel, which is culturally significant.
After a serious fire in Maxglan, the brewery was taken over by Franz Huemer in 1887, who reorganized the company's finances. Within ten years he increased the output from 18,000 to 90,000 hectoliters. In 1889 his nephew Heinrich Kiener joined the company, whose descendants still run the brewery today; currently Heinrich Dieter Kiener.
Development of the Stiegl brewery up to the present day
In the course of the First World War , Stiegl recorded severe slumps, from which they only slowly recovered in the 1920s. From 1920, the brewery had its own connection to the Austrian railway network through the so-called Stieglbahn , which made beer transport much easier. In 1924 every second beer drunk in Salzburg was a Stiegl. From 1921 to 1925 the empty agricultural buildings of the brewery in Maxglan were leased to Salzburger Kunstfilm , the first Salzburg film company, which set up film studios and a laboratory in them. The stock market crash in 1929 once again caused lean times for the brewery, which only came to a short-term end with the invasion of German troops in 1938 and the associated economic boom.
In the Second World War , the lack of good raw materials resulted in a steep decline in both production and quality. The brewery was also heavily affected by confiscations and bombing. In the years 1944/45, the Kiener family of brewers only produced around 40,000 hectoliters of thin beer.
After the end of the Second World War, Stiegl was only able to produce around 67,000 liters of a 2.5-degree thin beer due to the poor supply situation. It was not until 1948 that it was possible to offer a reasonably decent beer again thanks to better raw materials. Since the American soldiers stationed in Salzburg had enough raw materials from their homeland available, they could fall back on "high-grade" beer. With the note “Brewed and bottled at the Stieglbrauerei” on the labels and coasters, reference was made to the production of “American” beer in the Stieglbrauerei.
Shortly after the death of Heinrich Kiener I in 1950, full beer with 12 ° original wort and a special beer with 14 ° could be produced again. Under Heinrich Kiener II, the brewing output rose by 100,000 hl between 1950 and 1960. With the establishment of the “Salzburg Beverage Industry”, Kiener brought Coca-Cola to Salzburg; 100,000 boxes were already produced and sold in the first year.
In 1990, the 80-year-old Heinrich Kiener II died after 51 years in the brewery. With Heinrich Dieter Kiener III. In turn, a member of the family took over the Stiegl brewery. From 1991 the fermentation and storage cellar was expanded and in 1995 the Stiegl-Brauwelt opened the largest beer exhibition in Europe and a venue for concerts, theater and cabaret performances.
Today the Stiegl Brewery is the largest privately owned brewery in Austria with around 1,000,000 hectoliters of beer. The brewery's most important sales areas are Salzburg, Upper Austria and Tyrol . Around 15,000 customers are supplied with Stiegl beer, of which 43% are in the hospitality industry and 57 percent in trading with retail chains. Slightly more than a third (34 percent) of beer output occurs in kegs, 61 percent in bottles and five percent in cans. Stiegl's Austria-wide market share is around eleven percent.
Beer adventure world
The “Stiegl-Brauwelt” beer adventure world, which is integrated into the brewing area, houses an interactive beer museum, its own restaurant and a Stiegl shop. In the former malt house you can see everything that has to do with beer, from the raw materials to production and the history of the Stiegl brewery. The beer museum consists of the Stiegl-Braukino, the house brewery - a small brewery within the brewery, in which the Stiegl house beers (special organic beer specialties) are produced - and a section that deals with the history of the Stiegl brewery in Salzburg . The in-house gastronomy is divided into three areas: the traditional Bräustüberl, the dignified Stiegl-Paracelsusstube, up to the own beer bar, the Stieglitz.
Products
| Surname | Vol% |
|---|---|
| Stiegl-Goldbräu (Märzen) | 5.0 |
| Stiegl-Hell | 4.5 |
| Stiegl Pils | 4.9 |
| Stiegl- Radler lemon naturally cloudy / grapefruit | 2.0 |
| Stiegl Weisse Naturtrüb | 5.1 |
| Stiegl Sport-Weisse alcohol-free | non-alcoholic |
| Original goldfinch | 7.0 |
| Stiegl special (only available in a barrel) | 5.2 |
| Stiegl autumn gold | 5.2 |
| Stiegl-Paracelsus organic Zwickl | 5.2 |
| Stiegl-Freibier alcohol-free | non-alcoholic |
| Stiegl-Columbus 1492 Pale Ale | 4.7 |
| Stiegl-Paracelsus gluten-free | 4.9 |
| Stiegl house beer summiteer | 5.2 |
| Stiegl house beer Czecha Tant | 5.1 |
| Stiegl house beer campfire | 6.6 |
| Stiegl house beer Celibacy | 8.2 |
| Stiegl house beer Ginder | 5.8 |
| Stiegl house beer surprise bag | 5.1 |
| Stiegl house beer Christkindl | 5.7 |
| Wildshuter Flüx Aronia and lemon (brewed lemonade from Stiegl-Gut Wildshut) | non-alcoholic |
| Wildshut variety game | 5.0 |
| Wildshuter Gmahde Wiesn | 4.9 |
| Wildshuter men's chocolate | 5.5 |
| Wildshuter Urbier | 9.5 |
| Wildshuter Urbierbrand | 40.0 |
| Wildshuter brandy | 40.0 |
| Wildshut hops gin | 46.0 |
| Sun King VI. | 12.0 |
| Faux pas apricot | 8.0 |
| HibisKuss Gose | 6.6 |
Awards
- 2018: Austrian Beer Challenge: 1st place Wildshuter Urbier, 3rd place Stiegl-Hausbier Grenzgänger, 3rd place HibisKuss Gose
- 2018: European Beer Star: 1st place Stiegl-Hausbier summiteer in the category "Beer with alternative cereals"
- 2019: Meiningers International Craft Beer Award: Gold: Sonnenkönig VI., Stiegl house beer Gipfelstürmer, Stiegl house beer Ginder, Wildshuter Gmahde Wiesn. Silver: Stiegl house beer Celibacy.
- 2019: European Beer Star: Silver Award for Stiegl-Pils
Sponsorship activities
Stiegl is involved in sports (including sponsor of the ÖFB , the Nordic Combined and the ÖOC ) as well as in art and culture as a patron or sponsor, most recently in a memorial plaque (2012) for the Salzburg composer and pianist Joseph Woelfl (1773-1812) , a student of the Mozart family or the Salzburg Festival.
Picture gallery
Stiegl brewery
Stiegl truck on the way to the Kitzsteinhorn
Stiegl horse-drawn carriage delivers to a restaurant in Salzburg's old town
Historic Stiegl truck
Sign on the March cellar, now also a beer garden
Stiegl bottle and glass
Stiegl 5l barrel
Stiegl bottle
Fire engine from 1740, dedicated by the brewery
Barcode in the form of the Stiegl logo
literature
- Gerhard Ammerer , Harald Waitzbauer : Ways to Beer. 600 years of brewing culture. Series of publications of the Archives of the City of Salzburg, Salzburg Studies Vol. 32.Salzburg 2011, ISBN 978-3-900213-16-9 .
- Harald Waitzbauer (text), Gerhard Trumler (illustration): 500 years of Salzburger Stiegl beer, 1492–1992 . Brandstätter, Vienna 1992, ISBN 3-85447-406-7 .
Web links
Individual evidence
- ↑ Stiegl boss Schraml: "We'd rather be home players than global players" ( Memento from April 8, 2016 in the Internet Archive ) in the Wirtschaftsblatt from April 6, 2016, accessed on April 8, 2016.
- ^ Herberg Dorn: Searching for traces in Salzburg. Disappeared buildings and forgotten art treasures from eight centuries. 1996, Salzburg: Museum Carolino Augusteum, ISBN 3-901014-49-7 .
- ^ Salzburger Volksblatt: The industrial ice for the Stiegl brewery . February 20, 1920, p. 4 .
- ^ Salzburger Chronik: Completion of the industrial ice of the Stiegl brewery . February 21, 1920, p. 6 .
- ^ History of the Stiegl Brewery up to 1945
- ↑ History of the Stiegl Brewery from 1945
- ^ History of the Stiegl Brewery from 1990
- ↑ Current company data of the Stiegl brewery
- ↑ Stiegl-Brauwelt website
- ↑ Stiegl house brewery in the Stiegl brewery world
- ↑ Stiegl house beers
- ↑ [1]
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Coordinates: 47 ° 47 ′ 41 ″ N , 13 ° 1 ′ 17 ″ E