Susan Wojcicki

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Susan Wojcicki 2013

Susan Diane Wojcicki (born July 5, 1968 in Santa Clara County , California ) is an American manager of Polish descent. She was Google's first marketing manager from 1999 and has been the CEO of YouTube since February 2014 .

family

Wojcicki's father is the physicist Stanley Wojcicki , her mother is Esther Wojcicki , a journalist and educator and the vice-president of Creative Commons . She is the oldest of three sisters. Her sister Janet is an epidemiologist and researches at a university children's clinic, the youngest sister Anne is a biotechnologist with her own company. Susan Wojcicki has been married to Google manager Dennis Troper since August 1998 and has five children. You live in Los Altos, California .

education

Wojcicki studied history and literature at Harvard University from 1986 to 1990 , where she completed her bachelor's degree cum laude. She then completed a master's degree in economics at the University of California, Santa Cruz from 1991 to 1993 . From 1996 to 1998 Wojcicki did a Master of Business Administration at the Anderson School of Management at the University of California, Los Angeles .

Career

Google's first office was in Wojcicki's garage in Menlo Park . Google founders Larry Page and Sergey Brin , who later became her brother-in-law, rented the garage from September 1998. In the same month, they registered Google as a company .

The following year Wojcicki was hired as the company's 16th employee and first marketing manager. She worked on the first marketing programs and helped develop the first Google Doodles .

The successful Google AdSense advertising program is based on an idea by Wojcicki . In 2003, Wojcicki proposed not only to market advertising space on Google's results pages, but to expand the range of advertising to the entire Internet. Ads were adapted to the content of the advertising pages and the page owners shared in the income. AdSense had a share of 23 percent of Google's total advertising revenue in the first quarter of 2015.

Awards

Wojcicki was ranked number one in the 2013 “Adweek 50” list. In 2015 it was ranked 27th on Vanity Fair's New Establishment list. In 2017, she was ranked 6th on Forbes' The World's 100 Most Powerful Women . She was ranked 42nd on Forbes' America's Self-Made Women list in 2019.

On October 30, 2019, Wojcicki donated $ 200,000 to the Team Trees fundraising campaign , which was launched by several Youtubers and raised funds for the Arbor Day Foundation's charitable tree planting project .

Web links

Commons : Susan Wojcicki  - collection of images, videos and audio files

Individual evidence

  1. ↑ Reuters: Google taps longtime executive Wojcicki to head YouTube. Retrieved December 11, 2017 .
  2. ↑ Creative Commons: Team: Advisory Council (English), accessed on June 7, 2019.
  3. ↑ Für Sie, 9/14, p. 77.
  4. ↑ a b c d Forbes: The World's 100 Most Powerful Women. Retrieved December 11, 2017 .
  5. ↑ a b Susan Wojcicki's LinkedIn profile. Retrieved November 20, 2018 .
  6. ^ Nicole LaPorte: The Women Behind the Superlatives: Three Things You Need to Know About Susan Wojcicki. In: Fast Company. June 8, 2014, accessed November 20, 2018 .
  7. ^ Google: Our History in Depth. April 2, 2012, accessed November 20, 2018 .
  8. ↑ Susan Wojcicki - “Inspirational 100” alumna. UCLA Anderson School of Management, accessed November 20, 2018 .
  9. ^ Jefferson Graham: The House That Helped Build Google. USA Today, July 4, 2007, accessed November 20, 2018 .
  10. ^ Adam Levy: Susan Wojcicki: From Google Doodles to YouTube CEO. The Motley Fool, July 5, 2015, accessed November 20, 2018 .
  11. ^ Adweek: The Top 50 Execs Who Make the Wheels Turn. Retrieved December 11, 2017 .
  12. ^ Vanity Fair: New Establishment List 2015. Retrieved December 11, 2017 .
  13. ^ Everything you need to know about the Youtube backed Team Trees campaign. Retrieved November 2, 2019 .
personal data
SURNAME Wojcicki, Susan
ALTERNATIVE NAMES Wojcicki, Susan Diane
BRIEF DESCRIPTION American manager
DATE OF BIRTH 5th July 1968
PLACE OF BIRTH Santa Clara County , California