Thomas Horns

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Thomas Hörner 2009

Thomas Hörner (born October 16, 1966 in Bamberg ) is a German entrepreneur , author , speaker and lecturer .

Life

Hörner grew up in Bamberg and attended the Hainschule and the Clavius-Gymnasium there . After completing his military service, he studied electrical engineering at the Friedrich-Alexander University Erlangen-Nuremberg and the Technical University of Munich with a focus on solar and energy-saving technology.

In 1991, during his studies, he founded the company MagList , which offered Internet programming . From 1999 to 2001 he headed epress AG. From 2001 he ran MagList again as an internet agency and ceased operations on January 31, 2014.

Hörner has been a consultant, author, speaker and lecturer since 2001.

Hörner lives in Bamberg.

Activity as an author

Hörner published Marketing in the Internet in 2006 with the publishing house CH Beck and in 2009 texts for the Internet in the same publishing house (2nd edition 2013). From 2008 to 2012 he published the specialist publication eBriefing , from which the eBriefing publishing house for e-commerce and online marketing emerged in 2011 . Marketing with voice assistants was published by Springer Gabler Verlag in 2019 . He also published z. B. in the magazine Website Boosting , in w & v media , the Handelsblatt supplement Web-Business, in Fischer's archive, ONEtoONE or webselling .

Activity as a lecturer

Hörner is or was a lecturer at the following institutions :

organization place Period subject
FOM University of Economics & Management Hamburg (2009–2015), Nuremberg (from 2015) 2009 to 2019 E-commerce, online marketing, social media marketing, e-business
College yard court SS 2012 - 2017 Online marketing
University of Applied Sciences Fresenius Idstein 2018 E-commerce
German Dialog Marketing Academy DDA Berlin, Frankfurt, Hamburg, Cologne, Munich, Stuttgart 2007 to 2017 E-Commerce & E-Payment, Head of eLearning
TeleLearn Academy Hamburg 2012 to 2014 Online marketing
Social Media Academy Mannheim 2016 until today Online marketing and e-commerce

Volunteering

In 1995 Hörner was a co-founder of "Menschen in Not", which is today the central homeless initiative in Bamberg.

Hörner has been a member of the DPSG since 1977 and was the national team in 1998 for its annual campaign.

In 2010 he was a co-founder of the association BeratungDigital e. V. , of which he was an honorary director until 2014.

Publications

  • Marketing on the Internet: Concepts for a successful online presence. German Taschenbuch-Verlag, Munich 2006, ISBN 978-3-423-50895-7
  • Texting for the Internet: a guide for your successful web presence. German Taschenbuch-Verlag, Munich 2013, 2nd edition, ISBN 978-3-423-50934-3 (1st edition 2009, ISBN 978-3-423-50923-7 ).
  • Online marketing and e-commerce - anthology 1 eBriefing Verlag, Bamberg 2012, ISBN 978-3-943409-01-7 .
  • Mobile Marketing - Addressing Customers Everywhere In: Current Approaches in Marketing, 11 Trends for Practice at a Glance Cornelsen Verlag, Berlin 2012, ISBN 978-3-06-151009-1
  • Successful search engine optimization (SEO) - how to proceed correctly QuaYou GmbH, Hamburg 2014, ISBN 978-3-95836-047-1
  • Social media is more than Facebook eBusiness guide Upper Franconia, Bamberg 2014
  • AdWords optimization with regions: Switching nationwide and regional campaigns more cost-effectively eBriefing Verlag, Bamberg 2014, ISBN 978-3-943409-03-1
  • Dynamic AdWords ads with parameters and scripts: automatically incorporate weather, football results , countdowns and other data into the ad text, eBriefing Verlag, Bamberg 2016, ISBN 978-3-943409-06-2
  • Simply online - practical tips for small retailers in Bavaria Guide from the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology
  • Marketing with voice assistants. They use Alexa, Google Assistant & Co. strategically successfully. Verlag Springer Gabler, Wiesbaden 2019, ISBN 978-3-658-25649-4

Web links

Individual evidence

  1. ↑ maglist.de ( Memento from January 28, 2014 in the Internet Archive ), accessed on February 3, 2012
  2. ^ Module handbook Hof University of Applied Sciences , accessed on January 18, 2013
  3. ↑ Professional training to become an Online Marketing Manager - Social Media Academy , accessed on August 11, 2019
  4. ↑ 'Simply Online' guide from the Bavarian State Ministry Download the guide from the Ministry's website. Retrieved December 18, 2017.
personal data
SURNAME Horns, Thomas
BRIEF DESCRIPTION German entrepreneur and author
DATE OF BIRTH October 16, 1966
PLACE OF BIRTH Bamberg