Uli Mayer-Johanssen

Uli Mayer-Johanssen (born  April 10, 1958  in  Osterburken ) is a German designer and brand specialist. She is co-founder of the branding agency MetaDesign AG and in 2010 received the renowned Horizont Award as “Agency Woman of the Year”.

Life

Uli Mayer-Johanssen studied graphic design and visual communication at the Merz Academy in Stuttgart and also obtained a diploma from the Berlin University of the Arts . In 1990 Mayer-Johanssen and two partners founded Meta-Design plus GmbH, from which today's MetaDesign AG emerged . Under her content-related and strategic responsibility, MetaDesign became the lead agency for various brands, such as B. Volkswagen , Audi , Deutsche Post or the Konzerthaus Berlin . After 25 years as Chairmen of the Executive Board, she ended her position on the board of MetaDesign at the end of 2014 and founded her own company.

Since 1994 Mayer-Johanssen u. a. as visiting professor at the Berlin University of the Arts , at ESCP-Europe, the Free University of Berlin or the Business School St. Gallen. As a brand expert, she regularly gives lectures at the German Design Council . She is a member of the decision-making body of the German Advertising Council and the German Designer Club , the leading club for designers in German-speaking countries. She is the author of several specialist articles and essays on strategic branding.

“Brands are marks and symbols for content, attitudes and values. They embody and bundle skills and services that manifest themselves behind a product or a brand promise. They guarantee quality and performance and offer people orientation in a world that is becoming more and more confusing. ”- Quote from the corporate communication manual

Since November 2018 Uli Mayer-Johanssen has been a member of the German society of the Club of Rome , which has set itself the task of contributing to the transformation towards a sustainable society. Uli Mayer-Johanssen sees this as an opportunity "to create positive narratives in order to leave fears of the future and old beliefs behind us and to develop a positive common vision of the future".

Awards and honors

• 2008: Stevie Award for “The most beautiful French come from New York” - Best Corporate Identity / Branding Design in a series or campaign
• 2008: M Berlin Marketing Award - special prize for "The most beautiful French come from New York"
• 2010: Horizont Award as "Agency Woman of the Year"
• 2012: Award graphic fine arts at the DDC's Gute Gestaltung 13 competition
• 2012: Honorary Senator of the Schwäbisch Gmünd University of Design
• 2012: Econ Award for MetaMagazin in the corporate communication category
• 2018: Appointment to the German Society of the Club of Rome

Web links

• Homepage Uli Mayer-Johanssen
• Interview on the subject of corporate identity
• Interview on brand management
• Interview with media expert Prof. Dr. Jo Groebel

Individual evidence

1. ↑ Sven H. Korndörffer, Liane Scheinert: "Your values, please!" Springer Science & Business Media 2012, ISBN 3-834-9300-83 , p. 59.
2. ↑ Daniela Hensel: Understanding Branding: Understanding and implementing strategy and design processes in brand development. Stiebner Verlag 2016, ISBN 3-830-7301-44 , p. 188.
3. ↑ HORIZONT Award for Hans-Otto Schrader, Uli Mayer-Johanssen and Karl-Heinz Bonny . In: HORIZONT . ( horizont.net [accessed March 20, 2017]).
4. ↑ Advertise & Sell: MetaDesign remains Volkswagen's global branding agency | W&V. Retrieved March 20, 2017 . 
5. ↑ Meta Design: Co-founder Uli Mayer-Johanssen leaves and starts her own company . In: HORIZONT . ( horizont.net [accessed March 20, 2017]).
6. ↑ Advertising & Selling: Uli Mayer-Johanssen takes on visiting professorship | W&V. Retrieved March 20, 2017 . 
7. ↑ MetaDesign boss Uli Mayer-Johanssen is the new guest professor at Leadership in Digital Communication . In: OpenPR.de . ( openpr.de [accessed on March 20, 2017]).
8. ^ German Design Council: German Design Council. (No longer available online.) Archived from the original on September 24, 2016 ; accessed on March 20, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
9. ↑ Decision-making body . In: German Advertising Council . ( werberat.de [accessed on March 20, 2017]).
10. ^ Deutscher Designer Club (DDC): Gute Gestaltung 14 / Good Design 14. Birkhäuser 2014, ISBN 3-038-2131-1X , p. 82.
11. ↑ Link to the Handelsblatt column. Retrieved March 21, 2017 . 
12. ↑ Ansgar Zerfaß, Manfred Piwinger: Handbook of Corporate Communications . 2nd Edition. Springer NachschlageWissen, Wiesbaden 2014, ISBN 978-3-8349-4542-6 , pp. 828 .
13. ^ Members of the German Society CLUB OF ROME. Retrieved November 24, 2018 . 
14. ↑ ^{a b} Members of the German Society CLUB OF ROME. Retrieved November 24, 2018 . 
15. ↑ MetaDesign - Corporate Identity | Stevie Awards. (No longer available online.) Formerly in the original ; accessed on March 20, 2017 (English).  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.    
16. ↑ PM 09/10/08 - Starting signal for the “M BERLIN MARKETING AWARD 2009” - Marketing Club Berlin eV . Accessed on March 20, 2017 . 
17. ↑ HORIZONTnet: HORIZONT AWARD 2010: Uli Mayer-Johanssen acceptance speech. January 20, 2011, accessed March 20, 2017 . 
18. ↑ University Council of the HfG Schwäbisch Gmünd constituted with three new members. Retrieved March 20, 2017 . 
19. ↑ "MetaMagazin" | Econ Award. Retrieved March 20, 2017 .