WWF youth

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WWF Youth at SCP 2015

The WWF Youth is an ecological youth association of WWF Germany . It has existed since 2009 and is aimed at young people aged 13 and over. According to information from WWF Germany, WWF Youth currently has 5,500 members. The aim of WWF Youth is to sensitize young people to nature and environmental protection . In addition to the WWF Youth, there are programs for children up to seven and eight years of age (“Lilu Panda” and “ Young Panda ”).

organization structure

The WWF Youth was launched in April 2009 in the form of an online community. On a website, young people between the ages of 14 and 24 could access information on nature conservation and environmental protection and network with friends. According to official information, over 2,400 interested parties registered on the portal by the end of 2009, 1,400 of them also as sponsoring members of WWF Germany . In the first year around 800 young people switched from Young Panda to WWF Youth.

Adults can register young people as part of a "sponsoring membership" with WWF Youth. You support the work of WWF Germany with a monthly donation. In addition to invitations to nature and adventure camps, they receive, for example, the WWF youth magazine four times a year. In contrast to other youth associations of nature and environmental protection organizations, such as the BUNDjugend , the Greenpeace Youth or the Nature Conservation Youth , the WWF Youth is not organized in local groups at the local level. The online community of WWF Youth serves as a central platform for organizing meetings, projects and campaigns . Young people can get involved with WWF Youth nationwide, regardless of whether they are also a sponsoring member or not. Particularly active members are involved in the so-called "editorial and action team". The action team plans campaigns together with WWF, while the editorial team is entrusted with public relations tasks.

public relation

An important part of the public relations work of WWF youth is the website of the same name . WWF Germany describes this website as the “first German-speaking environmental community for young people”. It is divided into four areas: Information about project activities of the WWF, their background and specific project work, also about the campaigns of the WWF youth and desired opportunities to participate. Information on forms of environmentally conscious everyday design is presented using the example of energy saving or organic food . In the fourth area there are discussion forums , blogs and user profiles of the members. Online communication is edited and administered by WWF Germany staff and volunteer editors from WWF Youth.

Campaigns

The WWF Youth would like to “preserve the biological diversity of the earth”, “achieve the sustainable use of natural resources” and “curb environmental pollution and harmful consumer behavior”. To this end, members of WWF Youth can take part in campaigns run by WWF Germany, often tying in with international WWF activities . In addition, young people can develop their own campaigns and events. They are presented in the online community and, if interested, implemented with the support of the full-time employees of WWF Germany. Particularly active members were able to take on coordinating tasks and organize campaigns as so-called “action steamers”. Dozens of campaigns at national and international, but also regional level, go back to them every year.

One of the first activities of WWF Youth was an expedition to the rainforest of the Central African Republic . In 2009, three young people were in the Dzanga Sangha sanctuary to raise public awareness of the threats to the rainforest from deforestation and poaching . In 2010, young people from the Far East of Russia reported where the Siberian tiger lives. In 2010 the WWF Youth also organized a trip to the Ammer region.

In 2012 and 2013 members of the WWF Youth organized the so-called “bicycle relay teams”. The bike tours led across Germany from Flensburg to Freiburg im Breisgau . The young people wanted to draw attention to environmentally conscious travel and sustainable mobility. The “2 ° Campus” school academy is also one of the regular campaigns organized by WWF Youth. Every year since 2012, a group of selected young people has been working with scientific support on solutions to limit global warming to two degrees Celsius . The student academy has been awarded the “Werkstatt N” quality seal by the Council for Sustainable Development several times .

Other WWF Youth projects deal, for example, with the subject of poaching , the pollution of the oceans with plastic waste , the settlement of wolves in Germany or the dangers of overfishing the seas. From its founding in 2009 to 2014, the WWF Youth collected a total of 10,000 signatures for the tiger and ensured that over 65,000 trees were planted in Sumatra . The WWF Youth is also regularly active at UN climate conferences . In 2015, the activities of WWF Youth revolved primarily around the climate conference in Paris , the threat to the Amazon and the CETA and TTIP trade agreements . The most recent campaigns by WWF Youth include the “Lynx allies” campaign, with which the organization takes a stand against the hunt for lynx , and the 2017 “Change Days”.

Web links

Individual evidence

  1. ↑ a b c improve the world? Who, if not we! WWF Youth, accessed May 4, 2017 .
  2. ↑ Michael Urselmann: Fundraising: Professional fundraising for tax-privileged organizations . 6th edition. Springer Gabler, Wiesbaden 2014, ISBN 978-3-658-01794-1 , pp. 249 .
  3. ↑ Katja Eisert: Four months of the WWF youth community - a first interim balance. In: PR lost and found. July 21, 2009, accessed September 24, 2015 .
  4. ↑ Annual Report 2009. (PDF) WWF Germany, pp. 18–19 , accessed on August 20, 2015 .
  5. ↑ Editorial and campaign team. Retrieved April 14, 2019 .
  6. ↑ WWF starts interactive web community. In: Tellerand Blogger. April 28, 2009, archived from the original on December 22, 2015 ; Retrieved August 20, 2015 .
  7. ↑ a b c Tim Breitbarth, Georg Lahme, Riccardo Wagner (eds.): CSR and Social Media: Conveying corporate responsibility effectively in social media . Springer Gabler, Berlin, Heidelberg 2014, ISBN 978-3-642-55023-2 , pp. 195 .
  8. ↑ Face to face with giant gorillas . In: Express . December 13, 2009.
  9. ↑ Action steamer. WWF Youth, archived from the original on June 30, 2016 ; Retrieved August 20, 2015 .
  10. ↑ Convincing women - How do we promote the climate? In: The time . No. 50 , 2009, p. 87 ( zeit.de ).
  11. ↑ Jana Cürten: Up close and personal with gorillas . In: Kölnische Rundschau (Rhein-Sieg Rundschau) . July 25, 2009.
  12. ↑ Elke Jäger: Julia helps save the tiger . In: Mitteldeutsche Zeitung . September 10, 2010.
  13. ↑ WWF youth also cycle from Bielefeld . In: Westfalen-Blatt . July 25, 2012.
  14. ↑ Alexander Baumbach: Pedaling for the Environment . In: Mitteldeutsche Zeitung . 3rd August 2013.
  15. ↑ Cycling for environmental protection . In: Rhein-Zeitung . August 3, 2012, p. 21 .
  16. ↑ Michael Groß: Bicycle demo for environmentally friendly travel . In: Ostthüringer Zeitung . August 6, 2013, p. 14 .
  17. ↑ a b c actions. WWF Youth, accessed May 4, 2017 .
  18. ↑ Young researchers wanted . In: Kölner Stadt-Anzeiger . December 13, 2014.
  19. ↑ Student Academy Climate Change . In: The time . No. 45 , 2011, p. 79 (“Tips and Dates”).
  20. ↑ WWF Student Academy 2 ° Campus. In: Werkstatt N. Council for Sustainable Development, archived from the original on December 22, 2015 ; Retrieved August 20, 2015 .
  21. ↑ Annual report 2013/2014. (PDF) WWF Germany, p. 34 , accessed on August 20, 2015 .
  22. ↑ "Paris". WWF Youth, accessed May 4, 2017 .
  23. ↑ "VivaAmazonia". WWF Youth, accessed May 4, 2017 .
  24. ↑ "CETA". WWF Youth, accessed May 4, 2017 .
  25. ↑ "TTIP". WWF Youth, accessed May 4, 2017 .