Wiener (magazine)

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VIENNESE
logo
description Men's Lifestyle Magazine
language German
publishing company Josel & Sauer GmbH (Austria)
Headquarters Vienna
First edition 1979 and 1980
Frequency of publication 6 times a year
Sold edition 16,500 copies
(ÖAK, 1st half of 2014)
Widespread edition 32,968 copies
Range 191,000 readers million readers
(Media data 2019)
Editor-in-chief Franz J. Sauer
editor Gregor Josel and Franz J. Sauer
Web link www.wiener-online.at

The WIENER is in Vienna appearing lifestyle magazine for men.

history

The WIENER was first in 1979 by Gert Winkler (from 1975 at the GGK Vienna founded), Michael Satke and Günther Lebisch. But after just four issues, the project failed due to funding.

In the same year Winkler founded Metro Verlag together with Hans Schmid, and in May 1980 the WIENER appeared again (see also WIENER - Zeitschrift für Zeitgeist ). The first editors-in-chief were Rudolph J. Wojta (1981–82) and Franz Manola (1982), the first art directors Michael Beran and Lo Breier . Christian Michelides was one of the first editors . In 1982 Michael Hopp was appointed editor-in-chief , then - together with Hopp - Markus Peichl . The WIENER is one of the first of the so-called “ Zeitgeist magazines”.

After the replacement of editor-in-chief Michael Hopp (1986, Peichl left 1985), many employees of the "WIENER" left Austria and pursued careers in the neighboring German-speaking area. For example the editors Lukas Lessing, Peter Praschl, Margit Mayer, Christian Seiler, Oliver Herrgesell, Andreas Fischer, Michael Kreissl, Gerald Sturz; the graphic designers and art directors Lo Breier, Gottfried Moritz, Judith Grubinger; as well as the photographers Paul Schirnhofer and Manfred Klimek .

From 1986 there was also a German edition of the WIENER in Munich, initially with a print run of 286,400 copies, which was discontinued in 1994. In 2000, under editor-in-chief Peter Mosser, WIENER was repositioned as a lifestyle magazine for men. Today, in contrast to the lifestyle magazines published in Germany, WIENER relies on an Austrian identity.

After a brief interlude by Maximilian Mondel from May 2008 to October 2008 - Mondel was withdrawn from his position after differences with the board of directors - Gundi Bittermann replaced him as WIENER editor-in-chief on an interim basis . In June 2009, Helfried Bauer took over the role of "sole editor-in-chief".

At the beginning of July 2015, the Styria Media Group sold the WIENER to Gregor Josel and Franz J. Sauer, who together run the content marketing agency Josel & Sauer GmbH. Since the takeover, the total reach has increased by 77%. In 2019 the total reach was 3.0%, before the takeover 1.7%.

Frequency of publication, circulation and reach

The WIENER has been published 6 times a year with around 200 pages each since 2018. According to their own information in the media data, 338,000 people know the website of the magazine. In addition, WIENER has 191,000 readers, with 75% of WIENER readers being between 20 and 59 years old. 35% of the readers, around 67,000 people, are women. 65% of the readers are men. 59% of Austrian men know the WIENER , among Austrian women it is 53.3%.

The website www.wiener-online.at has 184,000 users, of which 35%, or 66,000 users, are female. On the social media channels, the WIENER had a total reach of 12.4 million in 2019. The total impressions were 24.8 million.

The print run was 2,014, according to Austrian edition control (OAK) at 43,820 copies and had loud Arbeitsgemeinschaft Media analysis MA 13/14 - monthlies total a total range of 2.0% (148,000 readers). According to the Austrian web analysis (ÖWA) from December 2014, the online offer wiener-online.at reached 30,911 unique clients , 50,246 visits and over 222,000 page views .

Web links

Individual evidence

  1. ↑ a b Styria Multi Media AG & Co KG: The brands> WIENER ( Memento of the original from March 30, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved May 6, 2010. @1@ 2Template: Webachiv / IABot / www.styria-multi-media.com
  2. ↑ a b Group website: WIENER Lifestyle for Men ( Memento of the original from October 14, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved May 6, 2010. @1@ 2Template: Webachiv / IABot / www.styria.com
  3. ↑ a b Austrian edition control: edition list 1st half of 2014 ( memento of the original dated February 6, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.oeak.at archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 2.1 MB), accessed on February 16, 2015
  4. ↑ According to another source (Arne Johannsen in WirtschaftsBlatt , April 2000 WirtschaftsBlatt : Werber aus Dienst , April 15, 2000, accessed on May 6, 2010), however, not Winkler, but his boss Hans Schmid , co-founder of GGK-Vienna Lowe GGK : History: 1972 Foundation of the "GGK Wien" ( Memento of the original from April 19, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed on May 6, 2010, which WIENER founded in 1980. @1@ 2Template: Webachiv / IABot / www.loweggk.at
  5. ↑ derStandard.at : Maximilian Mondel is the new "Viennese" editor-in-chief , May 28, 2008, accessed on May 6, 2010
  6. ^ Oe24.at : Wiener editor-in-chief Mondel muss go , October 15, 2008, accessed on May 6, 2010
  7. ↑ a b Horizont: Change in chief editor at "Wiener"  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , June 24, 2009, accessed May 6, 2010@1@ 2Template: Toter Link / www.horizont.at  
  8. ^ DiePresse.com : "Wiener" in future without Maximilian Mondel , October 15, 2008, accessed on May 6, 2010
  9. ↑ 06 07 2015 at 15:52: Magazine "Wiener" gets new owners. July 6, 2015, accessed February 5, 2020 .
  10. ↑ a b c Imprint & Disclosure. In: Wiener Online. Retrieved on February 5, 2020 (German).
  11. ↑ Media Analysis Working Group: Media Analysis 13/14 - Monthly Magazine Total , accessed on February 16, 2015
  12. ↑ Austrian web analysis: ÖWA Basic - individual offers 2014 December ( Memento of the original from February 18, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.oewa.at archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 16, 2015