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{{Infobox website
{{advert|date=November 2009}}
| name = Desi Hits!
{{Infobox Website
| logo =
| name = Desi Hits!
| launch_date = 2006–present
| logo = [[File:DesiHits-Logo-150x150.jpg]]
| type = Entertainment Portal
| launch date = 2006 - Present
| url = https://www.desihits.in
| type = Entertainment Portal
| url = http://www.desihits.com
}}
}}


'''DesiHits''' is a multi-platform media company that produces and distributes fusion entertainment content aimed at the [[South Asian ethnic groups|South Asian diaspora]]. The Company was founded in 2006 by Anjula Acharia-Bath, Ranj Bath and Arun Sandhu, and is headquartered in New York.<ref>[https://web.archive.org/web/20080328032848/http://businessweek.com/smallbiz/content/mar2008/sb20080321_247164.htm?chan=top+news_top+news+index_small+business From South Asia to iTunes]</ref> [[Jimmy Iovine]] of Interscope Records and Israeli venture capitalist [[Aviv Nevo]] are strategic investors in the Company, and the Advisory Board includes former President of Epic Records [[Charlie Walk]], Warner Music's Roger Gold, [[Tony Kanal]] of [[No Doubt]], [[Ogilvy & Mather]] executive Doug Scott, record producer [[Steve Stoute]], and Drew Lipscher, partner at [[Greycroft Partners]].<ref>{{Cite web |url=http://www.vanityfair.com/online/style/2009/10/desi-hits-lights-up-new-york-city.html |title=Desi Hits Lights Up New York City |website=[[Vanity Fair (magazine)|Vanity Fair]] |access-date=2009-11-05 |archive-date=2009-10-24 |archive-url=https://web.archive.org/web/20091024024332/http://www.vanityfair.com/online/style/2009/10/desi-hits-lights-up-new-york-city.html |url-status=dead }}</ref> Anita Chatterjee is the Company's Editor-in-Chief.<ref>{{Cite web |url=http://anokhi.dgtlpub.com/?i=1993&p=97 |title=Anokhi - Winter 2012 |access-date=2012-01-30 |archive-date=2016-03-04 |archive-url=https://web.archive.org/web/20160304024203/http://anokhi.dgtlpub.com/?i=1993&p=97 |url-status=dead }}</ref> In January 2008, DesiHits raised a $5 million round of [[venture capital financing]] from [[Draper Fisher Jurvetson]], [[DE Shaw]] and Trident Capital.<ref>[https://web.archive.org/web/20080321222017/http://www.reuters.com/article/pressRelease/idUS161205+22-Jan-2008+PRN20080122 South Asian Entertainment Portal Desi Hits! Attracts Series B Fundraising]</ref>
==Background==
DesiHits! is a multi-platform media company that produces and distributes fusion entertainment content aimed at the South Asian diaspora. The Company was founded in 2006 by Anjula Acharia-Bath, Ranj Bath and Arun Sandhu, and is headquartered in New York.<ref>[http://www.businessweek.com/smallbiz/content/mar2008/sb20080321_247164.htm?chan=top+news_top+news+index_small+business From South Asia to iTunes]</ref> [[Jimmy Iovine]] of Interscope Records and Israeli venture capitalist [[Aviv Nevo]] are strategic investors in the Company, and the Advisory Board includes former President of Epic Records [[Charlie Walk]], Warner Music's Roger Gold, [[Tony Kanal]] of [[No Doubt]], [[Ogilvy & Mather]] executive Doug Scott, record producer [[Steve Stoute]], and Drew Lipscher, partner at [[Greycroft Partners]].<ref>[http://www.vanityfair.com/online/style/2009/10/desi-hits-lights-up-new-york-city.html Desi Hits Lights Up New York City]</ref> In January 2008, DesiHits raised a $5 million round of venture capital financing from [[Draper Fisher Jurvetson]], [[DE Shaw]] and Trident Capital.<ref>[http://www.reuters.com/article/pressRelease/idUS161205+22-Jan-2008+PRN20080122 South Asian Entertainment Portal Desi Hits! Attracts Series B Fundraising]</ref>


==Achievements==
==Achievements==
The Company's award-winning website DesiHits.com<ref>[http://www.desihits.com/blog/article/desi-hits-exclusive-uk-ama-winners Desi Hits! Exclusive - UK AMA Winners]</ref><ref>[http://www.desihits.com/press_release_may-21-07 Desi Hits! Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Attracting Entertainment Industry Interest, and a Distinguished Board of Directors]</ref> has grown to become a leading online destination for [[Desi]]-flavored celebrity interviews, music videos and radio podcasts, reeling in upwards of 10 million hits per month, and generating more traffic than long-established MTVIndia.com.<ref>[http://paidcontent.org/article/419-south-asian-entertainment-portal-desi-hits-gets-5-million-second-round/ South Asian Entertainment Portal Desi Hits Gets $5 Million Second Round]</ref><ref>[http://www.businessweek.com/smallbiz/content/mar2008/sb20080321_247164.htm?chan=top+news_top+news+index_small+business From South Asia to iTunes]</ref> In November 2008, DesiHits announced a partnership with Warner Music Group to develop and distribute original short form videos showcasing mainstream artists experiencing [[Desi]] culture through cuisine, fashion and Bollywood.<ref>[http://www.desihits.com/press_release_nov-20-08 Desi Hits! Inc. To Feature Warner Music Group Artists on Emerging South Asian Lifestyle Hub]</ref> DesiHits inked a similar agreement with Sony BMG in February 2009.<ref>[http://contentsutra.com/article/419-after-warner-music-desihits-sign-up-with-sony-bmg-talks-on-with-univers/ Desi Hits! Signs Up With Sony BMG; Talks Are On With Universal Music ]</ref> Most recently, Desi Hits helped facilitate the AR Rahman-Pussycat Dolls [[Bollywood]] remix collaboration of “[[Jai Ho]]”.<ref>[http://timesofindia.indiatimes.com/Entertainment/India_Buzz/Rahman_Does_A_Sexy_Number/articleshow/4026281.cms Rahman Does A Sexy Number]</ref> The Company is credited with creating original content with the likes of [[AR Rahman]], [[Sonu Niigaam]], [[Amitabh Bachchan]], [[Aishwarya Rai]], [[Bally Sagoo]], [[Jazzy B]], [[The Pussy Cat Dolls]], [[50 Cent]], [[Lady Gaga]], [[Wyclef Jean]], [[T.I.]], [[Sean Paul]], [[Sean Kingston]], [[Jay Sean]], and others.
The Company's award-winning website DesiHits.in<ref>[http://www.desihits.in/blog/article/desi-hits-exclusive-uk-ama-winners Desi Hits! Exclusive - UK AMA Winners]{{Dead link|date=October 2022 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>[http://www.desihits.in/press_release_may-21-07 Desi Hits! Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Attracting Entertainment Industry Interest, and a Distinguished Board of Directors]{{Dead link|date=October 2022 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> has grown to become a leading online destination for [[Desi]]-flavored celebrity interviews, music videos and radio podcasts, reeling in upwards of 10 million hits per month, and generating more traffic than long-established MTVIndia.com.<ref>{{Cite web |url=http://paidcontent.org/article/419-south-asian-entertainment-portal-desi-hits-gets-5-million-second-round/ |title=South Asian Entertainment Portal Desi Hits Gets $5 Million Second Round |access-date=2009-11-05 |archive-date=2009-09-15 |archive-url=https://web.archive.org/web/20090915195002/http://paidcontent.org/article/419-south-asian-entertainment-portal-desi-hits-gets-5-million-second-round/ |url-status=dead }}</ref><ref>[https://web.archive.org/web/20080328032848/http://businessweek.com/smallbiz/content/mar2008/sb20080321_247164.htm?chan=top+news_top+news+index_small+business From South Asia to iTunes]</ref> In November 2008, DesiHits announced a partnership with Warner Music Group to develop and distribute original short form videos showcasing mainstream artists experiencing [[Desi]] culture through cuisine, fashion and Bollywood.<ref>[http://www.desihits.com/press_release_nov-20-08 Desi Hits! Inc. To Feature Warner Music Group Artists on Emerging South Asian Lifestyle Hub]</ref> The Company inked a similar agreement with Sony BMG in February 2009.<ref>{{Cite web |url=http://contentsutra.com/article/419-after-warner-music-desihits-sign-up-with-sony-bmg-talks-on-with-univers/ |title=Desi Hits! Signs Up With Sony BMG; Talks Are On With Universal Music |access-date=2009-11-05 |archive-date=2010-01-13 |archive-url=https://web.archive.org/web/20100113211659/http://contentsutra.com/article/419-after-warner-music-desihits-sign-up-with-sony-bmg-talks-on-with-univers/ |url-status=dead }}</ref> Most recently, DesiHits helped facilitate the AR Rahman-Pussycat Dolls [[Bollywood]] remix collaboration of “[[Jai Ho (song)|Jai Ho]]”.<ref>[http://timesofindia.indiatimes.com/Entertainment/India_Buzz/Rahman_Does_A_Sexy_Number/articleshow/4026281.cms Rahman Does A Sexy Number]</ref> The Company is credited with creating original content with the likes of [[AR Rahman]], [[Sonu Niigaam]], [[Amitabh Bachchan]], [[Aishwarya Rai]], [[Bally Sagoo]], [[Jazzy B]], [[Jay Sean]], [[The Pussycat Dolls]], [[50 Cent]], [[Lady Gaga]], [[Wyclef Jean]], [[T.I.]], [[Sean Paul]], [[Sean Kingston]], and others.


==References==
==References==
{{Reflist}}
{{Reflist}}


==External Links==
== External links ==
*[http://www.DesiHits.com DesiHits Home Page]
*[http://www.desihits.com/channel/urban DesiHits Urban Desi]
*[http://www.desihits.com/channel/bollywood DesiHits Bollywood]
*[http://www.desihits.com/channel/bhangra DesiHits Bhangra]
*[http://www.desihits.com/channel/block DesiHits Hip Hop R&B]
*[http://www.desihits.com/channel/mix DesiHits The Mix]


* [https://web.archive.org/web/20091105143918/http://www.desihits.com/ DesiHits Home Page]
[[Category:Media of Indian diaspora|A]]

{{DEFAULTSORT:Desihits}}
[[Category:Indian diaspora mass media|A]]

Latest revision as of 17:50, 12 April 2024

Desi Hits!
Type of site
Entertainment Portal
URLhttps://www.desihits.in
Launched2006–present

DesiHits is a multi-platform media company that produces and distributes fusion entertainment content aimed at the South Asian diaspora. The Company was founded in 2006 by Anjula Acharia-Bath, Ranj Bath and Arun Sandhu, and is headquartered in New York.[1] Jimmy Iovine of Interscope Records and Israeli venture capitalist Aviv Nevo are strategic investors in the Company, and the Advisory Board includes former President of Epic Records Charlie Walk, Warner Music's Roger Gold, Tony Kanal of No Doubt, Ogilvy & Mather executive Doug Scott, record producer Steve Stoute, and Drew Lipscher, partner at Greycroft Partners.[2] Anita Chatterjee is the Company's Editor-in-Chief.[3] In January 2008, DesiHits raised a $5 million round of venture capital financing from Draper Fisher Jurvetson, DE Shaw and Trident Capital.[4]

Achievements[edit]

The Company's award-winning website DesiHits.in[5][6] has grown to become a leading online destination for Desi-flavored celebrity interviews, music videos and radio podcasts, reeling in upwards of 10 million hits per month, and generating more traffic than long-established MTVIndia.com.[7][8] In November 2008, DesiHits announced a partnership with Warner Music Group to develop and distribute original short form videos showcasing mainstream artists experiencing Desi culture through cuisine, fashion and Bollywood.[9] The Company inked a similar agreement with Sony BMG in February 2009.[10] Most recently, DesiHits helped facilitate the AR Rahman-Pussycat Dolls Bollywood remix collaboration of “Jai Ho”.[11] The Company is credited with creating original content with the likes of AR Rahman, Sonu Niigaam, Amitabh Bachchan, Aishwarya Rai, Bally Sagoo, Jazzy B, Jay Sean, The Pussycat Dolls, 50 Cent, Lady Gaga, Wyclef Jean, T.I., Sean Paul, Sean Kingston, and others.

References[edit]

  1. ^ From South Asia to iTunes
  2. ^ "Desi Hits Lights Up New York City". Vanity Fair. Archived from the original on 2009-10-24. Retrieved 2009-11-05.
  3. ^ "Anokhi - Winter 2012". Archived from the original on 2016-03-04. Retrieved 2012-01-30.
  4. ^ South Asian Entertainment Portal Desi Hits! Attracts Series B Fundraising
  5. ^ Desi Hits! Exclusive - UK AMA Winners[permanent dead link]
  6. ^ Desi Hits! Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Attracting Entertainment Industry Interest, and a Distinguished Board of Directors[permanent dead link]
  7. ^ "South Asian Entertainment Portal Desi Hits Gets $5 Million Second Round". Archived from the original on 2009-09-15. Retrieved 2009-11-05.
  8. ^ From South Asia to iTunes
  9. ^ Desi Hits! Inc. To Feature Warner Music Group Artists on Emerging South Asian Lifestyle Hub
  10. ^ "Desi Hits! Signs Up With Sony BMG; Talks Are On With Universal Music". Archived from the original on 2010-01-13. Retrieved 2009-11-05.
  11. ^ Rahman Does A Sexy Number

External links[edit]