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[[Image:ChermayeffGeismar Logos.png|thumb|Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom) [[NBC]], [[Mobil]], [[Merck & Co.|Merck]], [[Armani#Armani Exchange|Armani Exchange]], [[Smithsonian Institution]], [[Public Broadcasting Service|PBS]], [[Showtime (TV network)|Showtime]], [[New York University|NYU]], [[Barneys New York]], [[Chase (bank)|Chase Bank]], [[National Geographic Society|National Geographic]], [[Univision]]]]
[[Image:ChermayeffGeismar Logos.png|thumb|Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom) [[NBC]], [[Mobil]], [[Merck & Co.|Merck]], [[Armani#Armani Exchange|Armani Exchange]], [[Smithsonian Institution]], [[Public Broadcasting Service|PBS]], [[Showtime (TV network)|Showtime]], [[New York University|NYU]], [[Barneys New York]], [[Chase (bank)|Chase Bank]], [[National Geographic Society|National Geographic]], [[Univision]]]]
'''Chermayeff & Geismar & Haviv''' (formerly '''Brownjohn, Chermayeff & Geismar''' and '''Chermayeff & Geismar''') is a [[New York City|New York]]-based [[Branding agency|branding]] and [[graphic design]] firm. It is currently led by partners [[Tom Geismar]] and [[Sagi Haviv]].<ref>[http://www.cghnyc.com/about/ Chermayeff & Geismar & Haviv website]</ref>
'''Chermayeff & Geismar & Haviv''' (formerly '''Brownjohn, Chermayeff & Geismar''' and '''Chermayeff & Geismar''') is a [[New York City|New York]]–based [[Branding agency|branding]] and [[graphic design]] firm. It is currently led by partners [[Tom Geismar]] and [[Sagi Haviv]].<ref>[http://www.cghnyc.com/about/ Chermayeff & Geismar & Haviv website]</ref>


== About ==
== About ==
It was founded in 1957 by the two [[Yale University|Yale]] graduates [[Ivan Chermayeff]] and [[Tom Geismar]] as well as [[Robert Brownjohn]], a protégé of [[László Moholy-Nagy]] and Chermayeff's father, industrial designer [[Serge Chermayeff]], at the [[Institute of Design IIT|New Bauhaus]] in [[Chicago]].<ref>[https://www.nytimes.com/2003/12/14/books/art-a-laboratory-for-sign-language.html?sq=chermayeff+and+geismar&scp=1&st=cse Art, a Laboratory for Sign Language, New York Times]</ref> Brownjohn, who struggled with [[heroin]] addiction for most of his adult life, left the partnership to join [[J. Walter Thompson]]'s London branch in 1959.
It was founded in 1957 by the two [[Yale University|Yale]] graduates Ivan Chermayeff and [[Tom Geismar]] as well as [[Robert Brownjohn]], a protégé of [[László Moholy-Nagy]] and Chermayeff's father, industrial designer [[Serge Chermayeff]], at the [[Institute of Design IIT|New Bauhaus]] in [[Chicago]].<ref>[https://www.nytimes.com/2003/12/14/books/art-a-laboratory-for-sign-language.html?sq=chermayeff+and+geismar&scp=1&st=cse Art, a Laboratory for Sign Language, New York Times]</ref> Brownjohn, who struggled with [[heroin]] addiction for most of his adult life, left the partnership to join [[J. Walter Thompson]]'s London branch in 1959.


The firm has designed logos for such companies as [[Pan Am]], [[Mobil Oil]], [[Public Broadcasting Service|PBS]], [[Chase Bank]], [[Barneys New York]], [[The Museum of Modern Art]], [[Xerox]], [[Smithsonian Institution]], [[NBC]], [[Cornell University]], [[National Geographic Society|National Geographic]],<ref>[https://www.fastcompany.com/1665203/nbc-and-pan-am-designers-on-how-they-made-some-of-the-worlds-most-iconic-logos NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design]</ref> [[State Farm Insurance|State Farm]],<ref>[https://adage.com/article/news/state-farm-wordy-logo-refresh/231618 State Farm Gets Less Wordy in Logo Refresh AdAge]</ref> and many others. Ivan Chermayeff and Tom Geismar were awarded the [[American Institute of Graphic Arts|AIGA]] Medal in 1979.<ref>Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) ''Designing:'', New York; Graphis, Inc.</ref><ref>Chermayeff, Geismar, Inc., (2000) ''TM, Trademarks Designed by Chermayeff & Geismar'', New York; Princeton Architectural Press.</ref> Chermayeff died on December 3, 2017 at the age of 85.<ref>{{Cite news|url=https://www.nytimes.com/2017/12/04/obituaries/ivan-chermayeff-dead-designer-of-familiar-logos.html|title=Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies|last=Fox|first=Margalit|date=2017-12-04|work=The New York Times|access-date=2018-02-18|language=en-US|issn=0362-4331}}</ref><ref>{{Cite news|url=https://quartzy.qz.com/1146076/ivan-chermayeff-the-graphic-designer-who-defined-the-look-of-corporate-america-has-died/|title=Ivan Chermayeff, who defined the look of corporate America, has died|work=Quartzy|access-date=2018-02-18|language=en-US}}</ref>
The firm has designed logos for such companies as [[Pan Am]], [[Mobil Oil]], [[Public Broadcasting Service|PBS]], [[Chase Bank]], [[Barneys New York]], [[The Museum of Modern Art]], [[Xerox]], [[Smithsonian Institution]], [[NBC]], [[Cornell University]], [[National Geographic Society|National Geographic]],<ref>[https://www.fastcompany.com/1665203/nbc-and-pan-am-designers-on-how-they-made-some-of-the-worlds-most-iconic-logos NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design]</ref> [[State Farm Insurance|State Farm]],<ref>[https://adage.com/article/news/state-farm-wordy-logo-refresh/231618 State Farm Gets Less Wordy in Logo Refresh AdAge]</ref> and many others. Ivan Chermayeff and Tom Geismar were awarded the [[American Institute of Graphic Arts|AIGA]] Medal in 1979.<ref>Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) ''Designing:'', New York; Graphis, Inc.</ref><ref>Chermayeff, Geismar, Inc., (2000) ''TM, Trademarks Designed by Chermayeff & Geismar'', New York; Princeton Architectural Press.</ref> Chermayeff died on December 3, 2017, at the age of 85.<ref>{{Cite news|url=https://www.nytimes.com/2017/12/04/obituaries/ivan-chermayeff-dead-designer-of-familiar-logos.html|title=Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies|last=Fox|first=Margalit|date=2017-12-04|work=The New York Times|access-date=2018-02-18|language=en-US|issn=0362-4331}}</ref><ref>{{Cite news|url=https://quartzy.qz.com/1146076/ivan-chermayeff-the-graphic-designer-who-defined-the-look-of-corporate-america-has-died/|title=Ivan Chermayeff, who defined the look of corporate America, has died|work=Quartzy|access-date=2018-02-18|language=en-US}}</ref>


Between 1976 and 2005 [[Steff Geissbuhler]] also joined as a partner. In 2006, designer [[Sagi Haviv]] became the third partner at the firm.<ref>[https://www.designboom.com/design/sagi-haviv-interview-11-12-2013/ Sagi Haviv interview on designboom]</ref> In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.<ref>*[https://www.nytimes.com/2013/04/01/business/media/news-from-the-advertising-industry.html?_r=0 New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead]</ref> Designer [[Mackey Saturday]] joined the firm as a principal in 2016.<ref>Amanda Aszman, [http://www.printmag.com/branding/mackey-saturday/ "Designer of the Week: Mackey Saturday,"] ''[[Print (magazine)|Print]]'', April 28, 2016.</ref>
Between 1976 and 2005 [[Steff Geissbuhler]] also joined as a partner. In 2006, designer [[Sagi Haviv]] became the third partner at the firm.<ref>[https://www.designboom.com/design/sagi-haviv-interview-11-12-2013/ Sagi Haviv interview on designboom]</ref> In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.<ref>*[https://www.nytimes.com/2013/04/01/business/media/news-from-the-advertising-industry.html?_r=0 New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead]</ref> Designer [[Mackey Saturday]] joined the firm as a principal in 2016.<ref>Amanda Aszman, [http://www.printmag.com/branding/mackey-saturday/ "Designer of the Week: Mackey Saturday,"] ''[[Print (magazine)|Print]]'', April 28, 2016.</ref>


In recent years, the firm created identities for [[Warner Bros. Discovery, Inc.]],<ref>[https://www.fastcompany.com/90743463/after-embarrassing-leak-warner-brothers-discovery-gets-a-modern-new-logo Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo]</ref> the [[New York City Marathon]],<ref>[https://www.creativereview.co.uk/new-york-marathon-branding/ Creative Review Lady Liberty Turns Orange for the NYC Marathon]</ref> [[Bechtel]], <ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_bechtel.php UnderConsidertation Brand New New Logo for Bechtel Corporation]</ref>[[Discovery, Inc.]]'s online streaming service [[Discovery+]],<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_by_chermayeff_geismar_haviv.php UnderConsideration]</ref>
In recent years, the firm created identities for America250,<ref>[https://www.nytimes.com/2023/12/04/style/america-250-anniversary-logo-design.html New York Times, America 250]</ref> [[Warner Bros. Discovery, Inc.]],<ref>[https://www.fastcompany.com/90743463/after-embarrassing-leak-warner-brothers-discovery-gets-a-modern-new-logo Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo]</ref> the [[New York City Marathon]],<ref>[https://www.creativereview.co.uk/new-york-marathon-branding/ Creative Review Lady Liberty Turns Orange for the NYC Marathon]</ref> [[Bechtel]], <ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_bechtel.php UnderConsidertation Brand New New Logo for Bechtel Corporation]</ref>[[Discovery, Inc.]]'s online streaming service [[Discovery+]],<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_by_chermayeff_geismar_haviv.php UnderConsideration]</ref>
the [[United States Olympic & Paralympic Museum]],<ref>[https://usopm.org/museum-unveils-new-logo/ U.S. Olympic and Paralympic Museum site]</ref> the [[US Open (tennis)|US Open tennis tournament]],<ref>[https://www.usopen.org/en_US/news/articles/2018-03-20/2018-03-20_new_logo_unveiled_for_50th_anniversary_of_us_open.html US Open Tennis announces new logo]</ref> the Culinary Institute of America,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_the_culinary_institute_of_america_by_chermayeff_geismar_haviv.php |title=If you can’t Stand the Wheat, Get out of the Kitchen |website=underconsideration.com}}</ref> tech and electric car company Togg,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_togg_by_chermayeff_geismar_haviv.php | title=Hot Togg Time Machine }}</ref> fintech company Network Capital,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_network_capital_by_chermayeff_geismar_haviv.php | title=Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv }}</ref> esports brand Panda Global,<ref>[https://esportsinsider.com/2020/12/panda-global-rebrands-with-new-logo-and-merchandise-line/ Esports Insider]</ref> [[Dick Wolf]]’s Wolf Entertainment,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_wolf_films_by_chermayeff_geismar_haviv.php New Logo for Wolf Films by Chermayeff & Geismar & Haviv]</ref> [[Animal Planet]],<ref>[https://corporate.discovery.com/discovery-newsroom/animal-planet-launches-new-global-brand-identity-with-global-series-premiere-of-crikey-its-the-irwins-on-october-28/ Discovery Channel announces new brand identity for Animal Planet]</ref> Impossible Aerospace,<ref>[http://gdusa.com/news/fresh/drone-logo-shows-whats-impossible Graphic Design USA]</ref> [[Hearst Corporation]], [[the Southern Poverty Law Center]], The [[John D. and Catherine T. MacArthur Foundation]], [[Conservation International]],<ref>[https://www.underconsideration.com/brandnew/archives/the_world_underlined.php The World Underlined, Under Consideration / Brand New]</ref> the [[Women's Tennis Association]],<ref>[https://www.essentialtennis.com/wta-gets-new-log/ EssentialTennis report on WTA logo]</ref> [[Harvard University Press]],<ref>[https://www.designboom.com/design/chermayeff-geismar-harvard-university-press-logo/ designboom review of Harvard University Press logo]</ref> [[State Farm]], [[Grupo Imagen]] TV (Mexico),<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_imagen_by_chermayeff_geismar_haviv.php UnderConsideration BrandNew review of Imagen logo]</ref> [[L.A. Reid]]'s Hitco Entertainment,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_hitco_entertainment_by_chermayeff_geismar_haviv.php UnderConsideration Review of Hitco logo]</ref> [[Leonard Bernstein]] at 100,<ref>[https://leonardbernstein.com/at100 The Leonard Bernstein Office announces "Leonard Bernstein at 100"]</ref> CourseHero,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_course_hero_by_chermayeff_geismar_haviv.php UnderConsideration Brand New review of Course Hero logo]</ref> ClearMotion,<ref>[https://create.adobe.com/2018/8/16/sagi_haviv_interview.html Adobe Create interview with Haviv]</ref> Nanotronics,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_nanotronics_by_chermayeff_geismar_haviv.php UnderConsideration BrandNew review of Nanotronics logo]</ref> Flatiron Health<ref>[https://www.cghnyc.com/work/project/flatironhealth Chermayeff & Geismar & Haviv website]</ref> and other major institutions.
the [[United States Olympic & Paralympic Museum]],<ref>[https://usopm.org/museum-unveils-new-logo/ U.S. Olympic and Paralympic Museum site]</ref> the [[US Open (tennis)|US Open tennis tournament]],<ref>[https://www.usopen.org/en_US/news/articles/2018-03-20/2018-03-20_new_logo_unveiled_for_50th_anniversary_of_us_open.html US Open Tennis announces new logo]</ref> the Culinary Institute of America,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_the_culinary_institute_of_america_by_chermayeff_geismar_haviv.php |title=If you can't Stand the Wheat, Get out of the Kitchen |website=underconsideration.com}}</ref> tech and electric car company Togg,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_togg_by_chermayeff_geismar_haviv.php | title=Hot Togg Time Machine }}</ref> fintech company Network Capital,<ref>{{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_network_capital_by_chermayeff_geismar_haviv.php | title=Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv }}</ref> esports brand Panda Global,<ref>[https://esportsinsider.com/2020/12/panda-global-rebrands-with-new-logo-and-merchandise-line/ Esports Insider]</ref> [[Dick Wolf]]’s Wolf Entertainment,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_wolf_films_by_chermayeff_geismar_haviv.php New Logo for Wolf Films by Chermayeff & Geismar & Haviv]</ref> [[Animal Planet]],<ref>[https://corporate.discovery.com/discovery-newsroom/animal-planet-launches-new-global-brand-identity-with-global-series-premiere-of-crikey-its-the-irwins-on-october-28/ Discovery Channel announces new brand identity for Animal Planet]</ref> Impossible Aerospace,<ref>[http://gdusa.com/news/fresh/drone-logo-shows-whats-impossible Graphic Design USA]</ref> [[Hearst Corporation]], [[the Southern Poverty Law Center]], The [[John D. and Catherine T. MacArthur Foundation]], [[Conservation International]],<ref>[https://www.underconsideration.com/brandnew/archives/the_world_underlined.php The World Underlined, Under Consideration / Brand New]</ref> the [[Women's Tennis Association]],<ref>[https://www.essentialtennis.com/wta-gets-new-log/ EssentialTennis report on WTA logo]</ref> [[Harvard University Press]],<ref>[https://www.designboom.com/design/chermayeff-geismar-harvard-university-press-logo/ designboom review of Harvard University Press logo]</ref> [[State Farm]], [[Grupo Imagen]] TV (Mexico),<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_imagen_by_chermayeff_geismar_haviv.php UnderConsideration BrandNew review of Imagen logo]</ref> [[L.A. Reid]]'s Hitco Entertainment,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_hitco_entertainment_by_chermayeff_geismar_haviv.php UnderConsideration Review of Hitco logo]</ref> [[Leonard Bernstein]] at 100,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_course_hero_by_chermayeff_geismar_haviv.php UnderConsideration Brand New review of Course Hero logo]</ref> ClearMotion,<ref>[https://create.adobe.com/2018/8/16/sagi_haviv_interview.html Adobe Create interview with Haviv]</ref> Nanotronics,<ref>[https://www.underconsideration.com/brandnew/archives/new_logo_for_nanotronics_by_chermayeff_geismar_haviv.php UnderConsideration BrandNew review of Nanotronics logo]</ref> Flatiron Health<ref>[https://www.cghnyc.com/work/project/flatironhealth Chermayeff & Geismar & Haviv website]</ref> and other major institutions.


The firm is known for the exhibits and environmental art installations it has designed, including the [[Ellis Island]] Immigration Museum, the [[Statue of Liberty]] Museum, two [[World's fair|World's Fair]] pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the [[Smithsonian National Museum of American History]] in [[Washington, D.C.]] The firm also designed the [[Kennedy Center Honors]] medal,<ref>[https://www.american.edu/magazine/article/pov-the-kennedy-center.cfm American University Magazine]</ref>
The firm is known for the exhibits and environmental art installations it has designed, including the [[Ellis Island]] Immigration Museum, the [[Statue of Liberty]] Museum, two [[World's fair|World's Fair]] pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the [[Smithsonian National Museum of American History]] in [[Washington, D.C.]] The firm also designed the [[Kennedy Center Honors]] medal,<ref>[https://www.american.edu/magazine/article/pov-the-kennedy-center.cfm American University Magazine]</ref>
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==Visual Identities Designed==
==Visual Identities Designed==
<gallery spacing="medium" widths="150" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
<gallery spacing="medium" widths="150" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
Mobil_logo.svg|Chermayeff & Geismar logo design for [[Mobil]] (September 25, 1964)
File:Mobil logo.svg|Chermayeff & Geismar logo design for [[Mobil]] (September 25, 1964)
Screen Gems 1999.svg|Chermayeff & Geismar logo design for [[Screen Gems]] (1965–1974 as a TV studio; since 1999 as a motion picture label)
File:Screen Gems 1999.svg|Chermayeff & Geismar logo design for [[Screen Gems]] (1965–1974 as a TV studio; since 1999 as a motion picture label)
Merck Logo.svg|Chermayeff & Geismar logo design for [[Merck & Co.]] (1965-)
File:Merck Logo.svg|Chermayeff & Geismar logo design for [[Merck & Co.]] (1965-)
Seatrain Lines Logo.svg|Chermayeff & Geismar logo design for [[Seatrain Lines]] (1966)
File:Seatrain Lines Logo.svg|Chermayeff & Geismar logo design for [[Seatrain Lines]] (1966)
Natgeologo.svg|Chermayeff & Geismar logo design for [[National Geographic]] (November 1, 1967-)
File:Natgeologo.svg|Chermayeff & Geismar logo design for [[National Geographic]] (November 1, 1967-)
New England Aquarium Logo.svg|Chermayeff & Geismar logo design for [[New England Aquarium]] (1968-)
File:Xerox logo (1968-2008).svg|Chermayeff & Geismar logo design for [[Xerox]] (1968-2008)
Xerox logo (1968-2008).svg|Chermayeff & Geismar logo design for [[Xerox]] (1968-2008)
File:Barneys New York Logo.svg|Chermayeff & Geismar logo design for [[Barneys New York]] (1973-)
Barneys New York Logo.svg|Chermayeff & Geismar logo design for [[Barneys New York]] (1973-)
File:Owens-Illinois logo gray.svg|Chermayeff & Geismar logo design for [[O-I Glass]] (1973-)
Owens-Illinois logo gray.svg|Chermayeff & Geismar logo design for [[O-I Glass]] (1973-)
File:NBC logo.svg|Chermayeff & Geismar logo design for [[NBC]] (May 12, 1986 – September 30, 2013)
NBC_logo.svg|Chermayeff & Geismar logo design for [[NBC]] (May 12, 1986 – September 30, 2013)
File:Univision logo.svg|Chermayeff & Geismar logo design for [[Univision]] (January 1, 1990 – December 31, 2012)
Univision logo.svg|Chermayeff & Geismar logo design for [[Univision]] (January 1, 1990 – December 31, 2012)
File:Viacom-old.svg|Chermayeff & Geismar logo design for [[Viacom (1952–2006)|Viacom]] (1990)
Viacom-old.svg|Chermayeff & Geismar logo design for [[Viacom (1952–2006)|Viacom]] (1990)
File:Showtime.svg|Chermayeff & Geismar logo design for [[Showtime (TV network)|Showtime]] (1997)
Showtime.svg| Chermayeff & Geismar logo design for [[Showtime (TV network)|Showtime]] (1997)
File:Smithsonian logo color.svg|Chermayeff & Geismar logo design for [[Smithsonian Institution]] (1999)
Smithsonian logo color.svg|Chermayeff & Geismar logo design for [[Smithsonian Institution]] (1999)
File:Shinsegae logo.svg|Chermayeff & Geismar logo design for [[Shinsegae]] (2000)
Shinsegae logo.svg|Chermayeff & Geismar logo design for [[Shinsegae]] (2000)
File:Chase logo 2007.svg|Chermayeff & Geismar logo design for [[Chase Bank]] (May 9, 2005)
Chase logo 2007.svg| Chermayeff & Geismar logo design for [[Chase Bank]] (May 9, 2005)
File:WTA logo 2010.svg|Chermayeff & Geismar logo design for [[Women's Tennis Association]] (2010)
WTA logo 2010.svg|Chermayeff & Geismar logo design for [[Women's Tennis Association]] (2010)
File:State Farm logo.svg|Chermayeff & Geismar logo design for [[State Farm]] (2011)
State Farm logo.svg|Chermayeff & Geismar logo design for [[State Farm]] (2011)
File:RatPac-Dune Entertainment logo.svg|Chermayeff & Geismar & Haviv logo design for [[RatPac-Dune Entertainment|RatPac Entertainment]] (2013)
RatPac-Dune_Entertainment_logo.svg|Chermayeff & Geismar & Haviv logo design for [[RatPac-Dune Entertainment|RatPac Entertainment]] (2013)
File:Harvard univ press.png|Chermayeff & Geismar & Haviv logo design for [[Harvard University Press]] (2013)
Harvard univ press.png|Chermayeff & Geismar & Haviv logo design for [[Harvard University Press]] (2013)
File:New Beko logo.svg|Chermayeff & Geismar & Haviv logo design for [[Beko]] (2017)
New Beko logo.svg| Chermayeff & Geismar & Haviv logo design for [[Beko]] (2017)
File:Dominion Energy logo.svg|Chermayeff & Geismar & Haviv logo design for [[Dominion Energy]] (2017)
Dominion Energy logo.svg|Chermayeff & Geismar & Haviv logo design for [[Dominion Energy]] (2017)
File:2018 Animal Planet logo.svg|Chermayeff & Geismar & Haviv logo design for [[Animal Planet]] (2018)
2018 Animal Planet logo.svg|Chermayeff & Geismar & Haviv logo design for [[Animal Planet]] (2018)
File:Apollo Global Management logo.svg|Chermayeff & Geismar & Haviv logo design for [[Apollo Global Management]] (2018)
⚫
File:Usopen-header-logo.svg|U.S. Open Tennis Championships (2018)
Apollo Global Management logo.svg|Chermayeff & Geismar & Haviv logo design for [[Apollo Global Management]] (2018)
File:Discovery Plus logo.svg|Chermayeff & Geismar & Haviv logo design for [[Discovery+]] (2021)
⚫
Usopen-header-logo.svg|U.S. Open Tennis Championships (2018)
Discovery Plus logo.svg|Chermayeff & Geismar & Haviv logo design for [[Discovery+]] (2021)
File:TOGG logo.svg|logo for [[Togg]] electric car and tech company (2022)
TOGG_logo.svg| logo for [[Togg]] electric car and tech company (2022)
File:Warner Bros. Discovery.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros. Discovery]] (2022)
Warner Bros. Discovery.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros. Discovery]] (2022)
File:Warner Bros. 100th anniversary.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros.]] 100th anniversary (2023)
Warner Bros. 100th anniversary.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros.]] 100th anniversary (2023)
File:HLNLogo2023.svg|Chermayeff & Geismar & Haviv logo design for [[HLN (TV network)|HLN]] (2023)
TNT Sports (2023).svg|Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
File:TNT Sports (2023).svg|Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
Warner Bros. logo 2023.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros.|Warner Bros. Entertainment]] and its division and subsidiaries (2023)<ref>https://www.cghnyc.com/work/project/warnerbros/</ref>
File:Warner Bros. logo 2023.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros.|Warner Bros. Entertainment]] and its division and subsidiaries (2023)<ref>{{cite web | url=https://www.cghnyc.com/work/project/warnerbros/ | title=Chermayeff & Geismar & Haviv }}</ref>
Warner Bros. Pictures Animation logo.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros. Pictures Animation]] (2023)
File:TNT Sports Logo.svg|Chermayeff & Geismar & Haviv logo design for TNT Sports US (2023)
File:Warner Bros. Pictures Animation logo.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros. Pictures Animation]] (2023-2024)
File:Warner Bros. Pictures Animation 2024.svg|Chermayeff & Geismar & Haviv logo design for [[Warner Bros. Pictures Animation]] (2024)
</gallery>
</gallery>


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==Further reading==
==Further reading==
*[https://www.nytimes.com/2023/12/04/style/america-250-anniversary-logo-design.html America250 New York Times]
*[https://www.fastcompany.com/91004510/what-do-you-get-for-america-on-her-250th-birthday-a-brand-new-logo What to Get America for her 250th birthday? A Brand New Logo. Fast Co. Design]
*[https://www.bostonglobe.com/2023/12/27/arts/america-has-250th-birthday-coming-up-that-birthday-now-has-logo/ America has a 250th birthday coming up, and that birthday now has a logo, Boston Globe]
*[https://www.fastcompany.com/90743463/after-embarrassing-leak-warner-brothers-discovery-gets-a-modern-new-logo Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design]
*[https://www.fastcompany.com/90743463/after-embarrassing-leak-warner-brothers-discovery-gets-a-modern-new-logo Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design]
*[https://www.designweek.co.uk/issues/18-24-december-2017/identity-book-chermayeff-geismar-haviv-changed-american-design/ How Chermayeff & Geismar & Haviv Changed American Design in DesignWeek]
*[https://www.designweek.co.uk/issues/18-24-december-2017/identity-book-chermayeff-geismar-haviv-changed-american-design/ How Chermayeff & Geismar & Haviv Changed American Design in DesignWeek]
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*[https://www.nytimes.com/2001/03/04/books/books-in-brief-nonfiction-and-ye-shall-know-them.html?sq=chermayeff+and+geismar&scp=5&st=cse New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)]
*[https://www.nytimes.com/2001/03/04/books/books-in-brief-nonfiction-and-ye-shall-know-them.html?sq=chermayeff+and+geismar&scp=5&st=cse New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)]
*[https://www.nytimes.com/1988/08/25/arts/lincoln-center-hopes-its-new-logo-has-power-of-suggestion.html?sq=chermayeff+and+geismar&scp=9&st=cse New York Times piece on Lincoln Center logo]
*[https://www.nytimes.com/1988/08/25/arts/lincoln-center-hopes-its-new-logo-has-power-of-suggestion.html?sq=chermayeff+and+geismar&scp=9&st=cse New York Times piece on Lincoln Center logo]
*[http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar Chermayeff and Geismar Recognition 1979 AIGA Medal]
*[http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar Chermayeff and Geismar Recognition 1979 AIGA Medal] {{Webarchive|url=https://web.archive.org/web/20110514130453/http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar |date=2011-05-14 }}
*[http://www.logodesignlove.com/all-about-chermayeff-and-geismar LogoDesignLove Profile]
*[http://www.logodesignlove.com/all-about-chermayeff-and-geismar LogoDesignLove Profile]
*[https://www.youtube.com/watch?v=svOrt6w55P4 Logomotion]
*[https://www.youtube.com/watch?v=svOrt6w55P4 Logomotion]

Revision as of 22:41, 14 April 2024

Chermayeff & Geismar & Haviv
FormerlyBrownjohn, Chermayeff & Geismar (1957–1959)
Chermayeff & Geismar (1959–2006)
Company typePartnership
IndustryCorporate identity
Founded1957; 67 years ago (1957) in New York City
FounderRobert Brownjohn, Tom Geismar and Ivan Chermayeff
HeadquartersNew York City
Key people
Websitecghnyc.com
Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom) NBC, Mobil, Merck, Armani Exchange, Smithsonian Institution, PBS, Showtime, NYU, Barneys New York, Chase Bank, National Geographic, Univision

Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York–based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.[1]

About

It was founded in 1957 by the two Yale graduates Ivan Chermayeff and Tom Geismar as well as Robert Brownjohn, a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago.[2] Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to join J. Walter Thompson's London branch in 1959.

The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic,[3] State Farm,[4] and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979.[5][6] Chermayeff died on December 3, 2017, at the age of 85.[7][8]

Between 1976 and 2005 Steff Geissbuhler also joined as a partner. In 2006, designer Sagi Haviv became the third partner at the firm.[9] In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.[10] Designer Mackey Saturday joined the firm as a principal in 2016.[11]

In recent years, the firm created identities for America250,[12] Warner Bros. Discovery, Inc.,[13] the New York City Marathon,[14] Bechtel, [15]Discovery, Inc.'s online streaming service Discovery+,[16] the United States Olympic & Paralympic Museum,[17] the US Open tennis tournament,[18] the Culinary Institute of America,[19] tech and electric car company Togg,[20] fintech company Network Capital,[21] esports brand Panda Global,[22] Dick Wolf’s Wolf Entertainment,[23] Animal Planet,[24] Impossible Aerospace,[25] Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International,[26] the Women's Tennis Association,[27] Harvard University Press,[28] State Farm, Grupo Imagen TV (Mexico),[29] L.A. Reid's Hitco Entertainment,[30] Leonard Bernstein at 100,[31] ClearMotion,[32] Nanotronics,[33] Flatiron Health[34] and other major institutions.

The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designed the Kennedy Center Honors medal,[35] and designs motion graphics, such as the titles for the Emmy Award-winning PBS documentary series Carrier[36] and in 2009, a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.

Recently Published Books

In 2018 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual (ISBN 0692955232).[37]

In 2011 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).

National Design Award

In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s Cooper-Hewitt, National Design Museum.[38]

Visual Identities Designed

  • Chermayeff & Geismar logo design for Mobil (September 25, 1964)
    Chermayeff & Geismar logo design for Mobil (September 25, 1964)
  • Chermayeff & Geismar logo design for Screen Gems (1965–1974 as a TV studio; since 1999 as a motion picture label)
    Chermayeff & Geismar logo design for Screen Gems (1965–1974 as a TV studio; since 1999 as a motion picture label)
  • Chermayeff & Geismar logo design for Merck & Co. (1965-)
    Chermayeff & Geismar logo design for Merck & Co. (1965-)
  • Chermayeff & Geismar logo design for Seatrain Lines (1966)
    Chermayeff & Geismar logo design for Seatrain Lines (1966)
  • Chermayeff & Geismar logo design for National Geographic (November 1, 1967-)
    Chermayeff & Geismar logo design for National Geographic (November 1, 1967-)
  • Chermayeff & Geismar logo design for Xerox (1968-2008)
    Chermayeff & Geismar logo design for Xerox (1968-2008)
  • Chermayeff & Geismar logo design for Barneys New York (1973-)
    Chermayeff & Geismar logo design for Barneys New York (1973-)
  • Chermayeff & Geismar logo design for O-I Glass (1973-)
    Chermayeff & Geismar logo design for O-I Glass (1973-)
  • Chermayeff & Geismar logo design for NBC (May 12, 1986 – September 30, 2013)
    Chermayeff & Geismar logo design for NBC (May 12, 1986 – September 30, 2013)
  • Chermayeff & Geismar logo design for Univision (January 1, 1990 – December 31, 2012)
    Chermayeff & Geismar logo design for Univision (January 1, 1990 – December 31, 2012)
  • Chermayeff & Geismar logo design for Viacom (1990)
    Chermayeff & Geismar logo design for Viacom (1990)
  • Chermayeff & Geismar logo design for Showtime (1997)
    Chermayeff & Geismar logo design for Showtime (1997)
  • Chermayeff & Geismar logo design for Smithsonian Institution (1999)
    Chermayeff & Geismar logo design for Smithsonian Institution (1999)
  • Chermayeff & Geismar logo design for Shinsegae (2000)
    Chermayeff & Geismar logo design for Shinsegae (2000)
  • Chermayeff & Geismar logo design for Chase Bank (May 9, 2005)
    Chermayeff & Geismar logo design for Chase Bank (May 9, 2005)
  • Chermayeff & Geismar logo design for Women's Tennis Association (2010)
    Chermayeff & Geismar logo design for Women's Tennis Association (2010)
  • Chermayeff & Geismar logo design for State Farm (2011)
    Chermayeff & Geismar logo design for State Farm (2011)
  • Chermayeff & Geismar & Haviv logo design for RatPac Entertainment (2013)
    Chermayeff & Geismar & Haviv logo design for RatPac Entertainment (2013)
  • Chermayeff & Geismar & Haviv logo design for Harvard University Press (2013)
    Chermayeff & Geismar & Haviv logo design for Harvard University Press (2013)
  • Chermayeff & Geismar & Haviv logo design for Beko (2017)
    Chermayeff & Geismar & Haviv logo design for Beko (2017)
  • Chermayeff & Geismar & Haviv logo design for Dominion Energy (2017)
    Chermayeff & Geismar & Haviv logo design for Dominion Energy (2017)
  • Chermayeff & Geismar & Haviv logo design for Animal Planet (2018)
    Chermayeff & Geismar & Haviv logo design for Animal Planet (2018)
  • Chermayeff & Geismar & Haviv logo design for Apollo Global Management (2018)
    Chermayeff & Geismar & Haviv logo design for Apollo Global Management (2018)
  • U.S. Open Tennis Championships (2018)
    U.S. Open Tennis Championships (2018)
  • Chermayeff & Geismar & Haviv logo design for Discovery+ (2021)
    Chermayeff & Geismar & Haviv logo design for Discovery+ (2021)
  • logo for Togg electric car and tech company (2022)
    logo for Togg electric car and tech company (2022)
  • Chermayeff & Geismar & Haviv logo design for Warner Bros. Discovery (2022)
    Chermayeff & Geismar & Haviv logo design for Warner Bros. Discovery (2022)
  • Chermayeff & Geismar & Haviv logo design for Warner Bros. 100th anniversary (2023)
    Chermayeff & Geismar & Haviv logo design for Warner Bros. 100th anniversary (2023)
  • Chermayeff & Geismar & Haviv logo design for HLN (2023)
    Chermayeff & Geismar & Haviv logo design for HLN (2023)
  • Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
    Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
  • Chermayeff & Geismar & Haviv logo design for Warner Bros. Entertainment and its division and subsidiaries (2023)[39]
    Chermayeff & Geismar & Haviv logo design for Warner Bros. Entertainment and its division and subsidiaries (2023)[39]
  • Chermayeff & Geismar & Haviv logo design for TNT Sports US (2023)
    Chermayeff & Geismar & Haviv logo design for TNT Sports US (2023)
  • Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation (2023-2024)
    Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation (2023-2024)
  • Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation (2024)
    Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation (2024)

See also

Further reading

External links

Sources

  1. ^ Chermayeff & Geismar & Haviv website
  2. ^ Art, a Laboratory for Sign Language, New York Times
  3. ^ NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design
  4. ^ State Farm Gets Less Wordy in Logo Refresh AdAge
  5. ^ Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing:, New York; Graphis, Inc.
  6. ^ Chermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar, New York; Princeton Architectural Press.
  7. ^ Fox, Margalit (2017-12-04). "Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies". The New York Times. ISSN 0362-4331. Retrieved 2018-02-18.
  8. ^ "Ivan Chermayeff, who defined the look of corporate America, has died". Quartzy. Retrieved 2018-02-18.
  9. ^ Sagi Haviv interview on designboom
  10. ^ *New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead
  11. ^ Amanda Aszman, "Designer of the Week: Mackey Saturday," Print, April 28, 2016.
  12. ^ New York Times, America 250
  13. ^ Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo
  14. ^ Creative Review Lady Liberty Turns Orange for the NYC Marathon
  15. ^ UnderConsidertation Brand New New Logo for Bechtel Corporation
  16. ^ UnderConsideration
  17. ^ U.S. Olympic and Paralympic Museum site
  18. ^ US Open Tennis announces new logo
  19. ^ "If you can't Stand the Wheat, Get out of the Kitchen". underconsideration.com.
  20. ^ "Hot Togg Time Machine".
  21. ^ "Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv".
  22. ^ Esports Insider
  23. ^ New Logo for Wolf Films by Chermayeff & Geismar & Haviv
  24. ^ Discovery Channel announces new brand identity for Animal Planet
  25. ^ Graphic Design USA
  26. ^ The World Underlined, Under Consideration / Brand New
  27. ^ EssentialTennis report on WTA logo
  28. ^ designboom review of Harvard University Press logo
  29. ^ UnderConsideration BrandNew review of Imagen logo
  30. ^ UnderConsideration Review of Hitco logo
  31. ^ UnderConsideration Brand New review of Course Hero logo
  32. ^ Adobe Create interview with Haviv
  33. ^ UnderConsideration BrandNew review of Nanotronics logo
  34. ^ Chermayeff & Geismar & Haviv website
  35. ^ American University Magazine
  36. ^ Carrier film credits
  37. ^ Standards Manual / Identity: Chermayeff & Geismar & Haviv
  38. ^ "2014 National Design Award Winners," Cooper Hewitt, 2014.
  39. ^ "Chermayeff & Geismar & Haviv".
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