Enormous Omelet Sandwich

The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products.

Sandwich description

The Enormous Omelet Sandwich (abbreviated as EOS in this artcle) consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun.

History of the sandwich

It was introduced on March 28th, 2005, and attracted significant media attention for its almost absurd collection of ingredients and caloric content. It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20 %.

Advertising

Burger King again used the viral marketing ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisments described the sandwich like this: "Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING®. So big, breakfast will never be the same.".

Sandwich trivia

• The sandwich closely resembles the "Good Morning Burger", a fictional sandwich in the Simpsons episode "Bart's Friend Falls in Love", that had been intended as an exaggeration that could not actually come to pass in real life.

See also

• Monster Thickburger

External links

• Burger King nutritional facts (Click 'build a meal', 'breakfast' and 'Enormous Omelet Sandwhich'.)
• A BIG breakfast at Burger King, CNN Money.com, March 29, 2005.
• CEO turns the flame up, USA Today, May 23, 2005.