CoroCoro Comic

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CoroCoro Comic
CategoriesKodomo
(targeted at elementary school boys)
FrequencyMonthly
First issue1977
CompanyShogakukan
CountryJapan
LanguageJapanese

CoroCoro Comic (コロコロコミック, KoroKoro Komikku) is a Japanese monthly manga magazine published by Shogakukan, starting in April 15, 1977. Its main target is elementary school aged boys, younger than the readers of shōnen manga. Several of its properties, like Doraemon and the Pokemon series of games have gone on to be cultural phenomena in Japan. It is one of the few Shogakukan publications to use furigana and common punctuation marks in their manga.

The name comes from a phenomime korokoro (ころころ) representing something spherical, fat, or small, because children supposedly like such things. The magazine is A5-sized, about 6 cm (2¼ in) thick, and often more than 800 pages in length, so it is pretty korokoro itself.

The magazine has two sisters: Bessatsu CoroCoro and CoroCoro Ichiban!. Both are bi-monthly.

History

The magazine was launched in 1977 as a magazine for Doraemon, which is one of the most popular manga in Japan. Before then Doraemon had been serialized on 6 magazines of Shogakukan, each magazine is targeted to students of 6 elementary school grades. It collected stories of Doraemon from these magazines.

Tie-ins

CoroCoro regularly promotes toys and video games related to their manga franchises, releasing stories and articles featuring them. Pokémon's big success in Japan owes to this in a way; the Game Boy game Pocket Monsters: Blue was sold exclusively through the magazine at first. Of course, this helped CoroCoro's sales as well. CoroCoro is also often a source of information about upcoming Pokémon games and movies.

Other successful tie-ins include:

Manga

1970s

1980s

1990s

2000s

File:Ratchetmangaimage.gif
Ratchet & Clank manga cover

Rivals

Corocoro has had many rivaling children's magazine in the past, with one of them, Comic Bom Bom, closing down due to declining sales. The current competition includes Kerokero Ace and Pre-Comic Bunbun.

External links